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Welcome to Cameratown's PMA 2010 Tradeshow Coverage. Cameratown's PMA Show page covers both pre-show announcements as well as video coverage of the show once it kicks off on February 21, 2010. Our coverage this year will include extensive video, bringing you product demonstrations, new product announcements, and additional footage live from the show floor. The show itself runs from February 21-23, 2010 but many new products have already been pre-announced with many more announcements to come in the next couple of weeks.

The annual PMA trade show covers all segments of the photo imaging industry. Whether your business involves retailing, processing, professional school photography, professional picture framing, scrapbooking, sports and event photography or wedding and event videography, the opportunity for you to learn is unlimited. Education comes from attending any of the 200-plus sessions offered within the pre-convention and convention programs, as well as from learning about the latest technology by visiting more than 600 exhibitors on the trade show floor.

Trade Show Hours

  • Sunday, February 21 from 10:15 a.m. - 6:00 p.m.
  • Monday, February 22 from 10:15 a.m. - 6:00 p.m.
  • Tuesday, February 23 from 9:15 a.m. - 4:00 p.m.
  • Click for Exhibitor Listing

PMA 2010 Product Announcements

New Accessories

New Digital Cameras

New Lenses

New Software

New Camcorders

New Digital Photo Frames



Monday - March 01, 2010

HyperDrive Album - World's Most Advanced Portable Photo Storage And Viewer

March 01,2010 -- At PMA 2010 last week Sanho Corporation introduced the HyperDrive Album, a portable photo backup device designed with the viewing of high resolution photos in mind, for professional and casual digital photographers alike. With a whooping 640GB storage capacity, it is capable of downloading 2GB per minute with full data verification. It is also the only storage device in the market that can decode and display true RAW images from any camera on its 4.8" high resolution widescreen VGA (800 x 480 pixels), 16 million colors LCD screen. New data management, security and advance image viewing features round up what is arguably the most advanced portable photo storage on the market. The HyperDrive Album is available now at the following manufacturer's suggested retail price: 0GB ($299), 160GB ($349), 250GB ($399), 320GB ($449), 500GB ($549), 640GB ($599).


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Think Tank Photo Announces Logistics Manager: Rolling Equipment Case for Lighting & Photography

March 01,2010 -- Think Tank Photo announces the release of the Logistics Manager™, its first rolling equipment case for lighting and photographic gear. The rolling case's endless interior layout options adapt to numerous equipment combinations and help manage all of the logistics of transporting and using a lot of gear while on location.


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Sunday - February 28, 2010

Think Tank Photo's New Retrospective(TM) Soft-sided Camera and Lens Shoulder Bags

February 28,2010 -- Created as an homage to classic photographers such as Henri Cartier-Bresson and Robert Frank, Think Tank Photo has created five soft-sided shoulder bags in its new Retrospective™ series. Designed for the professional photographer that wants to remain inconspicuous in any situation, the three shoulder bags' and two lens changer bags' retro look mixes "Old-School" with "New-School" that is a throwback to the days when bags where visually simple but highly functional. There are three models of Retrospective camera shoulder bags - the Retrospective 10, Retrospective 20, and Retrospective 30. Read the full story to get more information about these pro camera bags.


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Thursday - February 25, 2010

Video ISO Comparison: Canon EOS Rebel T2i vs. Canon EOS 7D

February 25,2010 -- Ever since the Canon EOS Rebel T2i was announced last month it has become one the most eagerly awaited DSLR's since the Canon EOS 7D. What makes the Rebel T2i such a hot product is the inclusion of technology that up until now was only available to those that could afford the price tag of the EOS 7D. On the next page you'll find the notable features that make the Rebel T2i a great baby sibling to the 7D - and a potentially perfect low-cost video-capable DSLR for those that want to enter the filmmaking / storytelling / cinematography arena. I have also included a video unboxing of the Rebel T2i as well as side-by-side video ISO comparisons between the Rebel T2i and the EOS 7D.


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Wednesday - February 24, 2010

Pentax Introduces the X90 Megazoom Digital Camera

February 24,2010 -- PENTAX today announced the megazoom X90. Featuring an extra-wide zoom, longer battery life than its predecessor and an electronic viewfinder, the X90 allows picture-taking in a wide variety of situations to photographers of all levels. The key feature of the PENTAX X90 is the 26X megazoom, super-telephoto lens (26-676mm equivalent) also designed with a Macro mode that focuses to less than one inch away to capture images of subjects that are near or far. The 12.1-megapixel camera will ship in April with a suggested retail price of $399.95.


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Pentax Announces Waterproof Optio W90

February 24,2010 -- Pentax announced today a waterproof digital camera built for rugged adventure in every way. The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.


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Tuesday - February 23, 2010

Sony Offers New Digital Image Accessories that Make Getting the Best Shot Under Water a Snap

February 23,2010 -- From taking photos of sea turtles just beneath the water's surface to recording your first dive down to a beautiful coral reef, the new additions to Sony's line of Cyber-shot® camera and Handycam® camcorder accessories ensure that you're always ready to capture special underwater moments. New products include the LCS-THQ waterproof carrying case, new SPK-CXA and HCF sports packs will enable eye-popping photography and video of both marine life and life at the pool to 17ft.


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Sony Highlights Alpha Concept Models and Other New Digital Products at PMA 2010

February 23,2010 -- Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability.


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Sigma Corporation Adopts "F" Low Dispersion Glass in Lenses

February 23,2010 -- The Sigma Corporation (COO: Kazuto Yamaki, Kawasaki-Shi, Kanagawa) is pleased to announce that FLD (“F” Low Dispersion) glass, which has a performance equal to fluorite glass, has been adopted and used in our new high performance lenses.


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Sigma Corporation Announces Ultra Wide Sigma 8-16mm F/4.5-5.6 DC HSM Lens

February 23,2010 -- Sigma Corporation is pleased to announce the new Sigma 8-16mm F4.5-5.6 DC HSM. This is the first ultra wide zoom lens with a minimum focal length of 8mm, designed specifically for APS-C size image sensors. The Super Multi-Layer Coating reduces flare and ghosting while superior peripheral brightness ensures high contrast images throughout the entire zoom range. This lens incorporates HSM (Hyper Sonic Motor), ensuring quiet and high speed AF as well as full-time manual focus capability. Price and availability have not yet been released.


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Sigma Announces New 85mm F/1.4 EX DG HSM Lens

February 23,2010 -- Sigma has announced their new Sigma 85mm F1.4 EX DG HSM lens. This large aperture medium telephoto lens optimized for use with digital SLR cameras features a focal length of 85mm, ensuring a natural perspective. The large aperture of F1.4 is especially ideal for portrait and low light photography. When used on digital cameras with an APS-C size image sensor, the lens effectively becomes a 127.5mm F1.4 lens. Pricing and availability information will be published once released by Sigma.


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Sigma Announces Optical Stabilized Version of the Popular 70-200mm F/2.8 Lens

February 23,2010 -- Sigma Corporation yesterday announced the new Sigma APO 700-200mm F/2.8EX DG OS HSM Lens with built-in optical image stabilization. The lens covers a medium telephoto range of focal lengths from 70mm to 200mm and has a large maximum aperture of F2.8 throughout the entire zoom range. Pricing and availability information has not yet been released so check for future updates.


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Sigma's New 50-500mm (10x) Zoom Lens Offers 4-Stop Optical Stabilization

February 23,2010 -- At PMA 2010 Sigma Corporation announced their new Sigma APO 50-500mm F/4.5 - 6.3 DG OS HSM Lens. This is a 10x high zoom ratio ultra telephoto zoom lens incorporating Sigma's original Optical Stabilizer function. The lens will be available in Canon, Nikon, Sony, Sigma, and Pentax Mounts and the in-lens stabilization of the lens is able to be used along side any in-camera sensor-shift stabilization found on select Sony and Pentax models. Stay tuned for a future update when Sigma releases pricing and availability information.


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Sigma Corporation Announces the new Sigma DP1x Compact Digital Camera

February 23,2010 -- At PMA 2010 Sigma Corporation announced their new Sigma DP1x compact digital camera, incorporating a "TRUE II" image processing engine, improving the image-processing time, as well as a new AF algorithm, providing high speed auto focusing. In addition, the user interface has been unified with the DP2 series by changing the Set Up Menu and adopting the QS (Quick Set) button. This provides photographers easier operation of the camera controls when the DP1x is used with the DP2 series. Pricing and availability for the DP1x have not yet been released so stay tuned for a future update with pricing and availability information as well as additional product specifications.


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Sunday - February 21, 2010

Sigma Announces the Sigma DP2s 14-Megapixel Compact Camera with FOVEON X3 Sensor

February 21,2010 -- Sigma today announced the new Sigma DP2s compact digital camera featuring a 14 megapixel FOVEON X3® direct image sensor (2,652× 1,768× 3 layers). The Sigma DP2s is the successor to the DP2 which was introduced to market in April 2009 and incorporates a new AF algorithm, a Power Save Mode and a new rear design. The new AF algorithm provides high speed auto focusing, ensuring convenient shooting. The Power Save Mode lowers the battery consumption. When this mode is enabled, a greater number of pictures can be taken with a single charge of the battery. The new rear design aids quick recognition of the controls. The addition of red markings has been used to enable easier operation of the cameras controls.


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Sigma Announces the New Sigma SD15 Digital SLR

February 21,2010 -- Sigma today announced the new Sigma SD15 Digital SLR camera. This camera is the latest model in Sigma’s SD series. Powered by the 14 megapixel Foveon X3 direct image sensor it can capture all primary RGB colors at each and every pixel location arranged in three layers. The new SD15 incorporates the “TRUE II” image processing engine which processes the large amount of data from the 14 megapixel direct image sensor. It also provides high resolution power and reproduces high definition images with impressive three-dimensional detail, rich in gradation. The camera adopts the SD card and incorporates a highly visible 3.0 inch LCD monitor, 77-Segment AE sensor and AFE (Analog Front End). It provides high image quality and user friendly design. In addition, the durable shutter mechanism, which has a life of over 100,000 actuations, is ideal for the demands of digital photography.


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Saturday - February 20, 2010

Samsung Announces the TL350 High-Speed Digital Camera with Full 1080p HD Video

February 20,2010 -- Samsung today unveiled the TL350 - a high-speed, 10 mega‑pixel compact camera with 1080P, full-HD video recording. With a maximum video recording speed of 1,000 frames-per-second (fps) and a burst mode capable of capturing 10 full-size digital stills per second, the TL350 takes high-speed imaging to a new level for today's consumer. Additionally, the TL350 enhances the digital imaging experience with Samsung's Advanced Panorama Shot with Object Tracking as well as an innovative Dual Capture mode, which allows users to simultaneously take 10 mega-pixel still images while recording full-HD videos. The TL350 will be on display during PMA 2010, February 21-23, in the Samsung booth, #2227, in the Anaheim Convention Center. The TL350 will be available in the spring at a retail price of $349.99.


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Samsung Announces the TL500 Digital Camera with Wide & Fast 24mm F/1.8 Zoom Lens

February 20,2010 -- Samsung today introduces the 10 mega-pixel TL500, a high-end compact digital camera designed specifically for today's advanced and enthusiast photographers. The new flagship of the company's compact digital camera family, the new TL500 incorporates a full-range of advanced features, including a high-performance imaging sensor and one of the brightest lenses ever featured on a compact camera - a 24mm ultra‑wide angle Schneider KREUZNACH, f/1.8. The TL500 will be on display during PMA 2010, February 21‑23, in the Samsung booth, #2227, in the Anaheim Convention Center. The TL500 will ship in the spring with a retail price of $449.99.


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Samsung Announces Pair of Durable Compact Cameras Allowing Users to Get Adventurous with their Photos

February 20,2010 -- Samsung today added two 12 mega-pixel point‑and‑shoots to its digital camera lineup for 2010 - the durable SL605 and the waterproof AQ100. Thanks to their elements‑focused design, the AQ100 and the SL605 grant peace of mind and allow users to focus on taking the perfect shot, rather than worrying about damage to the camera. The AQ100 and the SL605 will be on display during PMA 2010, February 21-23, in the Samsung booth, #2227, in the Anaheim Convention Center. The AQ100 retails for $199.99 and the SL605 retails for $129.99. Both models will ship in the Spring.


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Samsung Announces Two New 1080p High-Definition Ultra Compact Camcorders

February 20,2010 -- Samsung today extended its family of ultra-compact camcorders with the introduction of two new models, the HMX-U20 and the HMX-U15. Building on the success of the Samsung HMX-U10, the new HMX-U20 and HMX-U15 bring new features and functionality to Samsung's ultra-compact camcorder family, such as a built-in USB connection, which now makes it easier than ever to not only record, but share full HD video with others. Adding even more, the new HMX-U20 now puts a true 3x optical zoom in the palm of consumers' hands, allowing for additional creativity when recording life's special memories. Both the HMX-U20 and HMX‑U15 will be on display during PMA 2010, February 21-23, in the Samsung booth, #2227, in the Anaheim Convention Center. The HMX-U15 will retail for $229.99 and the HMX-U20 will retail for $249.99 when they ship in the Spring.


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Friday - February 19, 2010

HP Unveils Digital Cameras and Camcorders Featuring Touch Technology, Intuitive User Interface and Powerful Optical Zoom

February 19,2010 -- HP today introduced five point-and-shoot digital cameras and three camcorders with features such as LCD displays, up to 5X optical zoom and fashionable colors. The cameras and camcorders come in slim, lightweight designs at prices ranging from $99 to $199 and are expected to ship in the spring.


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PictoColor Releases iCorrect EditLab Pro PowerSuite

February 19,2010 -- PictoColor today announced the release of iCorrect EditLab Pro PowerSuite. Now serious photographers can unleash the simplicity and speed of PictoColor's iCorrect EditLab color correction technology in either Photoshop or Lightroom. With its highly-acclaimed technology, smartly arranged tools, and workflow enhancing features, iCorrect EditLab technology will save photographers hours and minimize the frustration of making color, noise, and sharpening adjustments in Photoshop and Lightroom. Also included in the PowerSuite is ProcessQ for batch processing color correction of JPEG and TIFF image files.


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Kingston Digital Ships First 256GB USB Flash Drive in the U.S.

February 19,2010 -- Kingston today announced the release of DataTraveler® 310, the first 256GB USB Flash drive in the United States. The DataTraveler 310 features Password Traveler software, which allows the user to create and access a password-protected privacy zone. The secure area of the drive can account for up to 90 percent of the drive's capacity and does not require administrator rights.


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Kingston Digital Ships SDHC Class 10 Card

February 19,2010 -- Kingston today announced the release of an SDHC Class 10 card. Shipping February 26, the Kingston® SDHC Class 10 card is available in 16GB and 32GB capacities. The card meets the Class 10 data transfer rate specification but has an enhanced performance of up to 22MB/sec. read and 18MB/sec. write*.


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Tiffen Announces Dfx Plug-In for Apple Aperture 3.0, a Major Breakthrough in Total Image Control Software

February 19,2010 -- Tiffen today announced that its award winning Dfx digital filters are available as a plug-in for Aperture 3.0, the most expansive photo editing and management tool today from Apple. The new plug-in will also work with both Aperture 2.1 and above on any Macintosh computer with an Intel chip. The plug-in is not yet available, but you can head on over to the Tiffen.com website to be notified when it's released.


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Thursday - February 18, 2010

Your Photo on Canvas™ Debuts Gallery-Quality Reproductions, Retailer Profit Programs, and In-Store Merchandising Support at PMA 2010

February 18,2010 -- Your Photo On Canvas (YPOC), a leading producer of custom canvas prints and pioneer of innovative print-on-canvas processes, will debut its complete line of canvas print offerings and an aggressive retail partnership program designed to add profit for retailers and drive customer traffic, at this year's PMA show. The retail partnership program will be supported with in-store merchandising and quick online ordering processes for turnkey simplicity.


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HP Boosts Quality and Value of Graphic Arts Photo Printing

February 18,2010 -- HP today introduced two digital press solutions with capabilities that improve photo printing quality and color consistency. The HP Indigo WS6000p offers professional portrait output quality as a high-quality, low-cost replacement to silver-halide systems, while the enhanced HP Indigo W7200 Digital Press improves color management and consistency for high-volume printing of photo specialty products, including photo books. The company also announced that output for HP Indigo presses has received a Wilhelm Imaging Research (WIR) Display Permanence rating of approximately 45 years, the first of its kind for a digital press.


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Tuesday - February 16, 2010

Unibind Helps You Turn 4"x6" Prints into Beautiful Keepsakes

February 16,2010 -- Turn your 4"x6" prints into an attractive "go anywhere" keepsake that slips neatly into a lady's handbag. At PMA, Unibind is introducing 18 new designs to its popular MyBook Collection, a complete photobook kit that holds up to 10 4"x6" prints and includes an beautiful book cover, 2nd sheets, an easy-to-use assembly guide and a "gift" mailing envelope.


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Thursday - February 11, 2010

Pentax Offers $50 Instant Rebate on Popular K-x Digital SLR Kits

February 11,2010 -- PENTAX Imaging Company has announced a $50 INSTANT REBATE PROGRAM effective until February 15, 2010 on K-x kit configurations. The popular PENTAX K-x features 12 megapixels, the PENTAX PRIME II engine processor, HD Video, Live View and Shake Reduction that works with every PENTAX lens ever produced. This rebate bring the entry level price of the K-x DSLR with 18-55mm Lens Kit down to $599.95 after rebate.


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Pandigital Announces Digital Photo Greeting Cards with Integrated LCD Screen

February 11,2010 -- Consumers today have a new way to send special memories to loved ones with the new Pandigital Digital Photo Greeting Card line – a greeting card with a built-in LCD that can show digital photos. The Digital Photo Greeting Card is incredibly simple to use. Each card comes preloaded with easy-to-use photo-transfer software that is both Mac and PC compatible. Consumers simply use a USB cable to connect the card's mini USB jack to a home computer. From there, consumers just follow the few easy steps to select the photos to be shared on the cards 1.44" photo screen. The cards accept JPEG, GIF and BMP photo formats. Additionally, consumers receiving the card can save the photos on the card to a home computer by the same process. The Pandigital Digital Photo Greeting Card has a manufacturer's suggested retail price of $9.99 each and is available now at various retail locations.


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Wednesday - February 10, 2010

Panasonic Announces Pricing for 2010 Standard Definition Camcorders and Compact-Sized HD Models

February 10,2010 -- Panasonic today announces pricing for its compact High Definition models, the HDC-TM55, HDC-HS60 and HDC-SD60, and its full-featured standard definition camcorders, the SDR-H85, SDR-T50, SDR-S50. All six models will be available in mid-March 2010. The Panasonic full-HD camcorders will be available for suggested retail prices (SRP) of $529.95 for the HDC-TM55; $699.95 for the HDC-HS60 and $499.95 for the HDC-SD60. The three Panasonic HD camcorders feature a 35.7mm wide-angle lens and a powerful 25x optical zoom. And with Panasonic's new Intelligent Zoom feature, the new HD camcorders can extend to a 35x zoom. Intelligent Zoom corrects image degradation in ordinary digital zooming to deliver stunningly clear HD quality, even with the zoom fully extended. All camcorders record to SD/SDHC/SDXC Memory Cards, while the HDC-TM55 also has 8 GB* of internal memory and the HDC-HS60 has a Hard Disk Drive that holds up to 120 GB.


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Panasonic's New 3MOS HD Camcorders Produce True-to-Life Color and Excel in Low-Light Environments

February 10,2010 -- Panasonic today introduces two additions to its 2010 line of camcorders, the Panasonic HDC-HS700 and HDC-TM700, both Full High Definition (HD) 3MOS camcorders with 1920 x 1080 resolution. The new Panasonic HD camcorders combine 1080/60p recording – allowing them to capture expressive video without detail loss or Moiré pattern – with an advanced 3MOS system that produces vivid, true-to-life colors and excels in darkly-lit environments. The new HDC-HS700, records both to its large 240 GB* Hard Disk Drive or to an SD/SDHC/SDXC Memory Card. The HDC-TM700 has 32 GB of built-in memory as well as capability to record to SD/SDHC/SDXC Memory Cards, and is the successor to last year's popular and award-winning HDC-TM300. Both models have a 35mm wide-angle Leica lens and a manual ring for creative flexibility. The sensor shoots 14.2-megapixel still images (in Still Image mode) and 13.3-megapixel still images from recorded video. Both models feature a 12x optical zoom lens, which is further enhanced by Intelligent Resolution Technology to extend the zoom to an 18x Intelligent Zoom.


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Nikon D3s Firmware Update Released (Version 1.01)

February 10,2010 -- Nikon has released a firmware update for the Nikon D3s. This firmware update, version 1.01, corrects a compatibility issue with some memory cards where the camera would display the letters "CHA" in the top control panel and images could not be captured. This update also changes the video mode display where the histogram is no longer visibile while movies are recorded, and when connected to an external monitor using the ED-D2 cable the camera will show the Live View image on both the LCD display and the external monitor. During video recording the camera LCD now turns off.


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JVC Introduces the GZ-HM340 High Definition Camcorder with Time-Lapse and 20x Zoom - Priced Under $500

February 10,2010 -- JVC has added a new high definition camera to its recently-announced 2010 Everio line, giving the series three HD models priced under $500. The new Everio GZ-HM340 features 16GB of internal flash memory plus an SD/SDHC card slot. For a steadier picture, JVC this year introduced Advanced Image Stabilizer (A.I.S) that ensures steady images even while walking, and is especially effective when shooting bright scenes from full wide to 5x zoom. Available on all models, Advanced Image Stabilizer uses a wide-angle image sampling area that is four times larger than that of conventional systems. A.I.S delivers powerful compensation for camera shake. Time-Lapse recording is a sophisticated but easy-to-use feature for time-lapse shooting in one- to 80-second intervals, enabling hours-long segments to be reduced to seconds, such as the continuous recording of changing sky patterns spanning an entire day.


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Nikon Releases an Ultra-Wide 16-35mm F/4 VR and an Ultra-Fast 24mm F/1.4 Lens for Photographers & Videographers

February 10,2010 -- Nikon today announced two new lenses for professional and enthusiast photographers. The highly anticipated AF-S NIKKOR 24mm f/1.4G ED lens is engineered to meet the demand for an ultra-fast professional lens for wide angle applications, while the AF-S NIKKOR 16-35mm f/4G ED VR offers Nikon's widest FX-format focal range with VR, offering additional versatility to a broad range of photographers. The f/1.4 maximum aperture on the new 24mm lens allows photographers to shoot handheld in low light and provides dramatic separation between subject and a softened background, while the 16-35mm f/4 VR lens is ideal for enthusiasts and professionals craving a constant maximum aperture and ultra-wide angle zoom versatility with the benefits of Nikon's Vibration Reduction (VR) II image stabilization. The 24mm f/1.4 G ED lens will be available in late March at an estimated selling price of $2199.95. The AF-S Nikkor 16-35mm f/4 ED VR lens will ship in late February with an estimated selling price of $1259.95.


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Tuesday - February 09, 2010

Digipower to Introduce Power Solutions for Pocket Video Cameras

February 09,2010 -- Asserting that today's pocket video camera buyers are looking for power solutions as flexible and innovative as the cameras themselves, Mizco International's DIGIPOWER Division will take the wraps off its new line up of uniquely designed, high performance P-CAM power chargers at PMA 2010 in Tech Suite 108 at the Anaheim Convention Center. According to Mizrahi, the DIGIPOWER Division is introducing a dedicated Flip Battery & Charger Kit (PK-PD1W), a stand-alone NIMH 2300mAH Flip Rechargeable Replacement Battery (BP-PD1W) and a Flip Ultra Series Battery Charger (TC-PD1W). All three power solutions are available for immediate delivery to dealers at the respective suggested retail prices of $39.99, $19.99, and $29.99.


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New PanoramaMaker Software Released by STOIK & Smith Micro

February 09,2010 -- Smith Micro Software today announced that it has signed an exclusive partnership agreement to publish STOIK PanoramaMaker™, the popular software that lets people transform any group of overlapping photos into breathtaking, professional-looking panoramic images in a snap. STOIK PanoramaMaker combines a very simple user interface, step-by-step directions and a powerful mathematical approach to image matching that lets users easily combine a multitude of images into one seamless photo montage. STOIK PanoramaMaker is available for $39.99.


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Monday - February 08, 2010

The new Canon EOS Rebel T2i may be the perfect HDSLR for filmmakers

February 08,2010 -- Canon today announced a new Digital SLR, the EOS Rebel T2i, which will become their flagship model in their REBEL series when it ships in March. What makes the T2i so exciting, besides it's $799 / $899 price, is the fact that Canon has included most of the new technologies that are currently only available in their much more expensive EOS 7D. No, you won't get the weatherproofing, faster 8fps continuous shooting, 7D focus system, or larger buffer that makes the EOS 7D an ideal sports photography camera - but you will get a majority of the other enhances that have made the EOS 7D such a big success among event videographers and filmmakers.


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The New Canon Rebel T2i Digital SLR Features Full HD Video with Variable Frame Rates & External Mic Input

February 08,2010 -- Canon today introduced the new flagship model for the Company's highly popular Rebel DSLR line: the Canon EOS Rebel T2i Digital SLR camera. Today's photo enthusiast is looking for a camera that will grow with them as they learn, and that is a perfect description of the new EOS Rebel T2i Digital SLR camera. Retaining all of the traditional characteristics that have made the EOS Rebel series beloved by entry-level photographers and an industry best-seller, the new Rebel T2i succeeds in bridging the gap between an entry-level camera and a true pro-sumer camera. Standout features include an 18-megapixel sensor, ISO range of 100-12,800, 63-zone Dual Layer metering system, Full 1080p HD video, external audio line input, and a new 7x zoom when capturing SD video. The Rebel T2i will ship in early March at just $799.99 (body only outfit) or $899.99 with 18-55mm f/3.5-5.6 IS Zoom Lens.


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Thursday - February 04, 2010

SANYO Debuts Three New Dual Cameras with 14MP Stills and Full HD Video

February 04,2010 -- SANYO North America Corporation (SANYO) introduces three new Dual Cameras, the VPC-GH2, VPC-CG102, and VPC-CG20, featuring Full High Definition 1080 60i (1920x1080) video and up to 14 MP photo capability. Offering style, performance and value, these new additions provide a convenient way to capture both videos and photos in daily life or for special events. Available nationwide starting in March, 2010, the VPC-GH2 and VPC-CG102 will have an MSRP of $229 and the VPC-CG20 will MSRP at $199.


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Wednesday - February 03, 2010

Lowepro Announces Six Pro Runner AW Backpacks for Photographers

February 03,2010 -- Lowepro announces the launch of the Pro Runner AW series of backpacks and convertible rollers. This six-model series is streamlined, protective and travel-ready and features Lowepro's classic comfort and organization design details. Each of the backpacks features a lightweight, compact and streamlined shape that's designed to move nimbly through busy airports, metro stations and crowded sidewalks. The Pro Runner x350 and x450 feature a spring-loaded trolley handle and premium, replaceable wheels.


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Lowepro Announces the Passport Sling DSLR Camera Bag

February 03,2010 -- Lowepro announces the launch of the Passport Sling. This inventive bag includes protected space for a DSLR and a flexible compartment that unzips to reveal approximately 30% more space for extra accessories and personal items. The Passport Sling is designed to conform to the body and easily move with the wearer. It may be worn across the chest, high and close or low and loose, depending on the activity. The Passport Sling is available in Black, Sky Blue and Mica.


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Lowepro Unveils its Exchange Messenger Camera Bag

February 03,2010 -- Lowepro unveils its Exchange Messenger™ camera bag. This new, messenger-bag-style-design offers a modern look, super-light weight and soft-sided protection for a standard DSLR kit, plus generous space for personal gear. The Exchange Messenger is available in Black, Grey and Arctic Blue.


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Topaz Labs Upgrades Photoshop Detail Enhancement Plug-in

February 03,2010 -- Topaz Labs announces the release of the Topaz Detail 2 Photoshop plug-in, which features a user-requested speed boost, a totally redesigned user interface, and more detail enhancement tools and presets. Detail 2 brings a quicker and more effective detail enhancement workflow to photographers. Topaz Detail’s underlying algorithm employs the most recent advances in detail enhancement technology. This new technology provides the unique ability to enhance detail and micro-contrast, with no over-sharpening, edge artifacts or halos, which often occur with other sharpening tools. Topaz Detail 2 is a free upgrade for existing customers and retails for $39.99. It is compatible with Windows and Intel-based Macs


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HDR PhotoStudio Now Available for the Mac

February 03,2010 -- Unified Color Technologies today announced that its hallmark software application, HDR PhotoStudio, is now also available for Mac operating systems. HDR PhotoStudio provides photographers with complete control over the colors within an image and a comprehensive toolbox to address the effects of merging multiple exposures, while simultaneously improving workflow. A free trial of HDR PhotoStudio is available


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Ricoh Announces the CX3 Digital Camera with 10.7x Optical Zoom and HD Video

February 03,2010 -- Ricoh today announced the development and release of the CX3, a new digital camera featuring a high magnification 10.7x (28-300 mm) optical wide-angle zoom lens, a back-illuminated CMOS sensor, and an enhanced noise reduction function. With a back-illuminated CMOS sensor and a noise reduction function incorporating the algorithm used on the GR DIGITAL III (introduced August 2009), the new CX3 has dramatically improved image quality performance when shooting low-light scenes. The CX3 also includes the addition of a 720p HD movie function. Pricing for the new CX3 is not yet available.


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Olympus Announces Two New Ultra-Compact M.Zuiko Digital ED Lenses

February 03,2010 -- Olympus today announces two new additions to its Micro Four Thirds™ System lens lineup: the M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 (35mm equivalent 18–36mm) and M.ZUIKO DIGITAL ED 14-150mm F4.0-5.6 (35mm equivalent 28–300mm). Designed to maximize the performance advantages of the Micro Four Thirds System, the new lenses are significantly lighter and more compact – easily fitting in a jacket pocket. The new lenses, made with ED (extra-low dispersion) glass for superior image quality, complement the design of the PEN® cameras, including the powerfully simple E-PL1, also announced today, making it the all-in-one package for consumers with any skill level, including those who are new to photography. The ED 9-18mm F4.0-5.6 lens will ship in early May with an estimated street price of $699.99, while the ED 14-150mm F4.0 - 5.6 lens will ship in early June at $599.99.


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Olympus Announces a More Affordable PEN Camera While Adding a Pop-Up Flash and Style

February 03,2010 -- The new Olympus PEN® E-PL1 is truly greater than the sum of its parts, with a surprisingly small camera body packed with technology normally found in bigger, bulkier and heavier professional Digital Single Lens Reflex (DSLR) cameras and High-Definition (HD) camcorders. This third-generation PEN is built for shutterbugs who always wanted better pictures and considered a DSLR, but were intimidated by the bulky size and complex interface. The new camera's simple design and easy interface enable consumers to easily create amazing images never dreamt possible. The new E-PL1 features in-camera stabilization, integrated pop-up flash, in-camera panorama, multiple exposure function, HD video, face detection, auto tracking, and more. Olympus managed to put all of these powerful features inside such a compact camera for only $599.99.


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Lensbaby® Showcases Two New Optics at PMA 2010

February 03,2010 -- Lensbaby showcases at PMA 2010 two new additions to the Lensbaby Optic Swap System – the Fisheye Optic and Soft Focus Optic. Each optic is available for use with the Lensbaby Composer® and Muse®*. In addition, the Soft Focus Optic is compatible with the new Lensbaby Control Freak™.


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Nikon Introduces 7 New Digital Cameras (Feature Summary of All Models)

February 03,2010 -- Nikon today introduced seven new COOLPIX compact digital cameras, marrying performance and design for an enhanced user experience. Building on the success of the COOLPIX brand, Nikon continues to lead innovation in game-changing categories, including the introduction of a CMOS sensor and 26x optical zoom lens into the flagship Performance Series with the new COOLPIX P100. Because of the growing popularity of content-generation and High Definition (HD) video, Nikon has equipped five of its new COOLPIX cameras with HD movie capabilities, making creating and sharing memories fun and easy. A hallmark of the COOLPIX line, Nikon offers elegantly designed compact cameras in vibrant must-have colors to suit personal style, including the new COOLPIX S8000, COOLPIX S6000, COOLPIX S4000, COOLPIX S3000 and COOLPIX L22. Additionally, the new COOLPIX L110 offers 15x super zoom and HD video recording with stereo sound and easy shooting versatility.


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