Review: I was a little skeptical when I first heard about Unibind's PhotoBook Creator, in part, because of a press-release claim that it only takes three seconds to create the book. I tested one myself and spoke with other photographers about how they use it. In regard to the three-second claim, my skepticism was justified. It takes more like a minute and a half for the Unibind heater process to finish and then another minute until it cools. Nevertheless, you can still create a nice finished product in a short period of time.
Here's the real question. How can you use this machine to make money? Kash Johnson of Classical Photography in Carrollton, Ga., says, "We use it for our proofing books … Yes, we still create proofs, but for our volume, it works best for us and gets us out of here at 6 p.m. every night. We order our books from Unibind with our logo imprinted. The books we use are steel bound, in a leatherette style. We bind four-up proof pages and our pricing booklet together. It makes a nice presentation going out the door."
Joby Gorillapod Focus
