DIGITAL PHOTOGRAPHY NEWS

Kodak and YouTube Want Families to Share Their True Colors

Grand Prize Winning Video to be Showcased on the YouTube Homepage and in Times Square; Winner to Receive Trip to Los Angeles to See 'The Tonight Show with Conan O'Brien'

ROCHESTER, N.Y., Nov. 2 /PRNewswire-FirstCall/ -- Just in time for Thanksgiving, Eastman Kodak Company (NYSE:EK) is looking for the ultimate "family portrait." Kodak is asking consumers to share what family means to them by showing their true colors in a new YouTube contest called True Colors: Video Portrait Challenge.

"Kodak is asking families to show off their true colors for the entire world to see," said Leslie Dance, Vice President of Brand Marketing & Communications at Kodak. "Of course, the word 'family' means different things to different people, from our kids or crazy in-laws to co-workers or best friends. Kodak wants to help people celebrate and share their unique family moments, whoever that family may be."

How families can enter:

• Record a 10-second video family portrait
• Title the video "My (Insert Family Name) Family Portrait"
• Go to www.YouTube.com/KodakTube, click on the "submit" tab in the
• contest area and upload the video
• Families can enter as many times as they would like before November 15
  

"The winning family's entry will be seen by millions of people," Dance said. "Their true colors will be displayed on the YouTube homepage and on the Kodak Times Square Billboard."

The top 25 finalists will be announced on November 24, people can vote for their favorite Family Portrait from November 24 to December 2, and winners will be announced December 7.

The grand prize includes:

• Two tickets to a taping of NBC's "The Tonight Show with Conan O'Brien"
• KODAK Zi8 Pocket Video Camera
• KODAK EASYSHARE S730 Digital Frame
• Video will be shown on YouTube home page, Kodak's YouTube channel and Kodak's Times Square Billboard