DIGITAL PHOTOGRAPHY NEWS

SHAPE Services Brings Portable Business Card Reader to iPhone

First in its class business card scanner for iPhone with OCR technology and LinkedIn integration

STUTTGART, Germany and BOSTON, Nov. 2 /PRNewswire/ -- SHAPE Services, the leading developer of mobile instant messaging, social networking and multimedia applications, announced today the release of Business Card Reader app for iPhone.

Immediately after release the app occupied place 1 in the business category of US App Store.

Business Card Reader makes a "scan" of a business card with the photo camera of iPhone 3GS then it "reads" business card information using revolutionary OCR technology and inserts complete and accurate contact details into the appropriate fields of the iPhone address book. Text recognition is processed completely on the iPhone and does not require data connection. After contact recognition users can search LinkedIn public directory and read the LinkedIn profile in a built-in browser without leaving the application.

Business Card Reader utilizes a technology from ABBYY, which is an industry leader in text recognition.

"Quite a number of hardware-like utilities and business apps in App Store demonstrate that consumers are now ready to use their iPhones not just for Internet and entertainment purposes," said Igor Berezovsky, CEO of SHAPE Services. "We're glad to present Business Card Reader, the first in class scanner for iPhone with real OCR technology and LinkedIn integration aiming to revolutionize scanning ability of iPhone with accurate and exact text recognition."

First version of Business Card Reader recognizes business cards in English, French, Italian, German and Spanish. More languages are going to be added in the future versions.

Business Card Reader is great value for anyone who collaborates with clients, partners and colleagues at work or salesmen in personal life. It's an excellent tool for business professionals, exhibitors at trade shows, exhibition attendees and sales personnel.

About SHAPE Services:

SHAPE Services is a well-known leader in mobile application development, vendor of world-wide bestsellers: IM+, IM+ for Skype, RDM+ and Mobiscope. SHAPE's apps allow mobile users to stay connected to their favorite services, peers and computers. Every day, private and corporate customers worldwide use innovative apps and web services created by SHAPE on iPhone, BlackBerry, Android, Windows Mobile, J2ME, Symbian, Palm OS. For more information, please visit: http://www.shapeservices.com/

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