Re:Frame San Francisco: Session with David Robin (Day 4)
"Secrets to Staying
Relevant” (Don't Put Me Out To Pasture Just Yet!)
Preface: I want to thank Kat Small for writing the session summaries for day 4 of Re:Frame San Francisco. I had to leave in the middle of David Robin's session to catch my flight back to the east coast and was not able to cover either David's or Oleg Kaylan's session. Kat Small of Cinema Chic Productions was kind enough to provide her thoughts on these sessions - so without further ado.......
by Kat Small, Cinema Chic Productions
October 27, 2009 -- David Robin, a legend in the video/film world has been in the business for over 23 years. A native of London, England he is considered one of the most dynamic event filmmakers in
this country. He has an extensive bio including founder of the American Videographers Association (1989), won 25 Creative Excellence Awards, The Bob LeBar Vision Award, The Distinguished
Service Award, and in 2001 was inducted into The WEVA Hall Of Fame, which was an accolade for his distinguished service to professional wedding and event videography. EventDV Magazine announced David as one
of the top 25 most influential and talented event filmmakers in the country for four consecutive years (2005-2008). His work is known as progressive, always watching out for the next big thing, and
has pioneered time shifting, concept videos, 35mm DSLR event filmmaking, and is the master of 3D montages. He also has piercing eyes, a pierced ear, and plays drums for a Steely Dan Tribute Band.
What better person to come and speak on marketing, selling, and production, because after all he has been around for awhile in this ever changing and challenging industry, and to quote him "Children and animals trust
David began his seminar with a list of points to run a successful business. This list contained information from Define & Focus Your Market to Image – as in staying healthy (weddings are physically exhausting.) One of my
favorite points was Don’t Copy - instead develop your own look, a point very much emphasized this week. Some other points covered included Delivery schedule; Never using the “V” word (video, videographer,
videography) as this word has a less professional image; Promote Success; And how to direct visitors from your site to your blog to see your most current is, which is always your best work. David even let us in on
another venture he is working on but I can’t say. You will have to wait and see.
I have my list from David’s seminar and have already started implementing them into my own business. I must say the one thing that surprised me most from David was his statement that he is never satisfied with his work - always thinking he can do better. I guess this is why he is a leader in our industry.
About Kat Small
Kat Small has been in the film
industry since 1998 shooting anything that paid the bills (and was legal) across the US. She now specializes in couture wedding films, lives with her two cats Stevie Nicks and Taj Mahal, and is forever a film groupie. Click the link below to see the great work that Kat does by following the link to Cinema Chic Productions.