Re:Frame San Francisco: Workshop Session with Leila Khalil - Wedding PR 101
October 21, 2009 -- The second session today was with Leila Khalil, founder of "Be Inspired PR," a full-service PR agency dedicated to giving wedding planners and vendors their place in the spotlight. As a publicist, Leila has a very outgoing personality. Type A comes to mind, which is what you want in a publicist. Her session was not about what she can do for us as videographers, instead she focused on helping us understand what WE need to be doing in order to be or stay relevant in this business. Are we the best at what we do? Does it really matter if nobody knows about us? Leila had the answers to what was needed.
At one point she asked for business cards from any of the attendees who wanted to have their business card critiqued - in front of everyone. Oooh, I loved that idea. I love Leila's personality and style and the fact that she is willing to go out on a limb to tell us what she truly thinks in front of our peers. It's great that she can be that honest right to our faces.
Leila covered all the elements that make up good PR. In our session yesterday with Jasmine Star we learned how to use social media to self promote ourselves and our business. Today we are adding to that education by learning all the elements that make up branding and marketing and how to make everything we do consistent.
If you have the chance to see Leila present in person I would highly recommend it. She is a MUST see. When I am ready to hire a PR person, Leila will be the one I call. Whether or not we would be a fit is unknown, but I would fully trust her opinion as to what my next steps should be. She's THAT good at what she does - or at least that's what I believe after listening to Leila - and in the end isn't that what great PR is all about?