DIGITAL PHOTOGRAPHY NEWS

Lexar Media to Provide Consumers with Valuable Savings on Popular Adobe Photo and Video Editing Software

Lexar Media to Offer Adobe Software Rebates and Value-Added Software Trials with All Speed-Rated Memory Cards

Fremont, CA, October 20, 2009 -- Lexar Media, a leading global provider of memory products for digital media, today announced an agreement with Adobe to provide consumers with special discounts on popular photo and video editing software to enhance customers’ digital workflow experience and post-production capabilities. Lexar® Professional, Platinum II, and Full-HD Video memory cards will offer customers 30-day free trial software and rebate savings on popular Adobe photo and video editing tools. These new value-added offerings from Adobe will provide Lexar customers with special offers on award-winning editing software to maximize their post-production experience and enhance photos and videos captured on their Lexar memory cards. For additional information about the new Adobe offerings from Lexar, visit www.lexar.com.

“Our aim is to provide our customers with complete, end-to-end photography solutions to maximize their digital experience from capture to production, and enhance the photos and videos that matter most to them,” said Jeff Cable, director of marketing, Lexar Media, Inc. “Advanced and reliable editing software is essential in the post-production process and Adobe’s award-winning offerings are among the best in the industry. We are excited to offer Lexar customers free value-added trials and promotional offerings for high-caliber editing software from a company like Adobe.”

All Lexar Platinum II CompactFlash® (CF), and Platinum II and Full-HD Video Secure Digital High Capacity (SDHC™) and Memory Stick Pro Duo™ memory cards will offer:

• Free 30-day trial of the popular consumer photo-editing program, Adobe Photoshop Elements 8
• Free 30-day trial of the best-selling consumer video-editing software, Adobe Premiere Elements 8
• Promotional offer for $30 off the purchase of the complete Adobe Photoshop Elements 8 software
• Promotional offer for $30 off the purchase of the complete Adobe Premiere Elements 8 software

All Lexar Professional CF memory cards, speed-rated at 600x, 300x, and 233x, as well as Professional 133x SDHC memory cards will offer:

• Free 30-day trial of Adobe’s popular digital photography workflow solution, Adobe Photoshop Lightroom 2 software
• Free 30-day trial of the popular consumer photo-editing program, Adobe Photoshop Elements 8 software
• Free 30-day trial of the best-selling consumer video-editing software, Adobe Premiere Elements 8 software
• Promotional offer for $100 off the purchase of the complete Adobe Photoshop Lightroom 2 software (CF 600x)
• Promotional offer for $50 off the purchase of the complete Adobe Photoshop Lightroom 2 software (CF 233x and 300x, and SDHC 133x)
• Promotional offer for $30 off the purchase of the complete Adobe Photoshop Elements 8 software
• Promotional offer for $30 off the purchase of the complete Adobe Premiere Elements 8 software

“Photographers and videographers worldwide trust Lexar to capture and protect their most valuable photos and videos,” said Kevin Connor, vice president of product management for Professional Digital Imaging at Adobe. “Many of these users turn to Adobe for their post-production editing requirements and this new offering will help provide a complete solution for their digital imaging and video needs. We are excited to be working with an innovative memory provider such as Lexar to provide our customers with high-performance products to suit their digital lifestyles.”

Beginning in November, these new offerings and promotions with Adobe will be available on participating Lexar Professional, Platinum II, and Full-HD Video CF, SDHC and Memory Stick PRO Duo memory cards. Lexar products are available for purchase online at www.lexar.com.

For more information about these Adobe offerings, visit http://www.adobe.com/products/photoshop/family/ .

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About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron

Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Adobe, Lightroom, Photoshop, and Premiere are registered trademarks of Adobe Systems Incorporated. Sony and Memory Stick PRO Duo are trademarks of Sony Corporation. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.

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