Third Speaker at Re:Frame San Francisco - Award Winning Filmmaker Loyd Calomay
October 20, 2009 -- The third session at Re:Frame San Francisco on Monday was Loyd Calomay. I had a choice of electives for this afternoon time slot - either marketing or concept videos. Since we just had a huge dose of marketing with Jasmine Star I decided to sit in on Loyd's presentation, which centered around creating concept videos.
Loyd's company, Red 5 Studios , was launched after he was given the
opportunity to shoot a friend's wedding back in 2001. Loyd used to create spoofs of movies while in college so when one of his college friends was getting married Loyd came up with the idea of producing a concept video to be played at his friends reception - a movie spoof starring the bride and groom. The video was a huge hit and it launched Loyd's career into the world of wedding cinematography. In the years that have followed, Loyd has produced dozens of movie spoofs for couples who want to entertain their guests and in 2008 Loyd picked up 3 major industry awards, 2 for concept
Creating concept videos takes planning, time, and money - and it's
definitely not for everyone, However, more and more couples are looking
for unique ways to surprise and entertain their weddings guests so I can imagine that those who are up to the challenge of this type of film making could find a market for themselves with little competition.
Loyd is a soft spoken speaker who showed us a few of his parodies and let his filmmaking and style speak for itself. While I don't plan on shooting movie spoofs, I can tell you that based on the reactions his movies get when he premieres them at the couples wedding reception - this genre of filmmaking is a HUGE hit.
In his session this afternoon Lloyd covered the process he uses to create his movie spoofs - sharing with us tips on pre-production planning, the actual production, post-production, and finally the Premiere. Just a few of his tips included the importance of gaining the trust of the client since they're putting a lot of faith in you to create an amazing final product; using both your own resources as well as the clients resources to gain access to places to shoot that you might normally not get into; and creating a rhythm in the edit - getting the audience involved early on and keeping it short enough so you don't lose them.
Whether or not you have any aspirations to shoot movie spoofs or other
concept videos there was enough information in Loyds session that pertained to cinematography in general that it made the session worth attending.
Re:Frame on Monday started the week with very strong sessions from Kevin Shahinian, Jasmine Star, and Loyd Calomey, and I am looking forward to tomorrow's sessions with Dennis Lennie, Leila Khalil, and Joe Simon. Dennis will be covering tapeless workflow as well as storage and systems. Leila's session titled "What's your marketing plan?" should be very informative, and Joe Simon will be talking about Shooting, editing, and color grading 5D and 7D footage.