DIGITAL PHOTOGRAPHY NEWS

Lexar Media to Host Presentations from Critically Acclaimed Professional Photographers at PhotoPlus Expo

Lexar Elite Photographers Jerry Avenaim, Douglas Dubler, and Rick Sammon to Showcase Award-Winning Images and Share Tips and Lessons at the Lexar Media Booth

Multimedia Elements:

• Lexar Professional Digital Photography Website
• Lexar Professional Digital Photography Website - Jerry Avenaim
• Lexar Professional Digital Photography Website – Rick Sammon

Fremont, CA, October 15, 2009 – Lexar Media, a leading global provider of memory products for digital media, announced today it will host presentations from critically acclaimed Lexar® Elite Photographers Jerry Avenaim, Douglas Dubler, and Rick Sammon during PhotoPlus Expo 2009 at the Jacob Javits Center in New York City. These world-renowned digital photographers will share their latest work, imaging tips and techniques, and best practices with visitors in the Lexar Media booth (#1036) on October 22-24, 2009. Additional information on these and other Lexar Elite Photographers, as well as their photography and techniques can be found at www.lexar.com/dp .

“Photographers worldwide trust Lexar to protect the images that matter most to them. For Jerry, Douglas, and Rick, their images are their passion, and each of these renowned photographers rely on Lexar Professional memory cards to help capture award-winning images,” said Jeff Cable, director of marketing, Lexar Media. “We are proud to have professionals of their caliber in the Lexar Media booth at PhotoPlus Expo to showcase their latest work and share digital imaging tips and experiences with attendees.”

Each professional photographer trusts Lexar Professional flash memory cards and card readers as staples in their respective digital imaging workflows. Celebrity and fashion photographer Jerry Avenaim relies on the speed and dependability of his equipment when photographing A-list actors or world-famous models. Fashion and beauty photographer Douglas Dubler requires dependable gear to seamlessly combine craft and creativity to produce some of the most memorable images in editorial, advertising, and fine art photography. Travel photographer Rick Sammon shoots in exotic locations around the world and must have the most durable and reliable accessories to withstand severe shooting conditions.

These Lexar Elite Photographers will share their work and digital imaging practices with visitors in the Lexar Media booth (#1036) between 12:00 pm and 4:00 pm each day of PhotoPlus Expo. The schedule of in-booth presentations are as follows:

Jerry Avenaim
Thursday, October 22 at 1:00 pm
Friday, October 23 at 12:00 pm and 3:00 pm

Douglas Dubler
Thursday, October 22 at 2:00 pm
Friday, October 23 at 2:00 pm and 4:00 pm
Saturday, October 24 at 1:30 pm

Rick Sammon
Thursday, October 22 at 12:00 pm and 3:00 pm
Friday, October 23 at 1:00 pm
Saturday, October 24 at 2:30 pm

Aimed at professionals in the photographic and imaging industries and held annually at the Jacob Javits Convention Center in New York City, PhotoPlus Expo showcases the latest advances in photography. The annual event provides attendees with the opportunity to explore an inspiring array of photography, design, and imaging products and services – everything from image capture and color management to retouching and storage – all from the industry’s leading manufacturers. The show also offers more than 100 photography and design seminars and hands-on workshops taught by world-renowned experts with a focus on cutting-edge innovations in digital imaging products and techniques.

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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

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