Fujifilm's Unveils Its First Long-Zoom Digital Compact Camera: The FinePix F70EXR
Powerful New Addition to Fujifilm’s Award-Winning F-Series Offers DSLR-like Capabilities in an Affordable, Stylish Package
NY, July 22, 2009 – FUJIFILM U.S.A., Inc. today announced the FinePix
F70EXR, a sleek, compact digital camera that combines intuitive use
with the most advanced features and technology available in a
point-and-shoot digital camera. The announcement of the FinePix F70EXR
also marks Fujifilm’s first model in the growing long-zoom compact
segment with an impressive Fujinon 10x wide angle optical zoom.
in a beautifully sculpted metal shell with a double coated lacquer
finish and measuring only 22.7mm thick, the FinePix F70EXR offers
several enhancements over its predecessor, the FinePix F60 and boasts
marked improvements over competing long-zoom digital cameras,
particularly in the areas of design, image quality and capture
“The FinePix F70EXR, which has been designed
specifically for taking demanding shots in challenging conditions,
requires a sophisticated sensor and control algorithms to ensure every
shot looks the very best,” said David Troy, marketing manager, Consumer
Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc.
“By adding our EXR technology to the FinePix F70EXR, users will achieve
outstanding images in virtually any lighting condition, and have the
advantages of a 10x zoom that fits in your shirt pocket.”
Super CCD EXR
Long zoom compact cameras, as opposed to standard compact digital
cameras, typically use a smaller sensor that is vulnerable to difficult
lighting conditions since light has a harder time reaching the CCD
sensor. To mitigate this vulnerability, Fujifilm has introduced its
award-winning EXR technology into the FinePix F70EXR, allowing for
significant improvement in image quality against the competition.
earlier this year with the FinePix F200EXR, Fujifilm’s EXR technology
uses the human eye as the basis for the perfect camera sensor, creating
a Super CCD sensor capable of registering excellent levels of detail
when switched to its HR (High Resolution) mode. The FinePix F70EXR is
also capable of offering excellent quality in low light and superb
highlight detail in contrast light when switched to its SN (High
Sensitivity and Low Noise) mode and DR (Wide Dynamic Range) modes
An advanced feature on the FinePix
F70EXR, ‘EXR Auto’ helps take the guesswork out of setting the camera
by doing it for you. EXR Auto is a sophisticated set of program modes
that can automatically detect six different types of scenes - Portrait,
Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The
camera will recognize the scene and optimize focus, color balance,
exposure, flash and sensitivity and will automatically switch the
sensor to HR, SN or DR mode depending on the lighting conditions of the
scene. By using EXR Auto, users can let the camera do all the hard
work and concentrate more on getting the best shot possible.
Multi Frame Technology: Pro Focus Mode / Pro Low-light Mode
New Fujifilm EXR digital cameras, including the FinePix F70EXR will
offer several new shooting modes that combine the power of Super CCD
EXR with Multi Frame Technology to enable users to capture exceptional
images that rival the most expensive professional D-SLR cameras.
one of the ways to distinguish ‘D-SLR’ photography from ‘compact’
photography has been the use of ‘wide aperture’ to create mood and
depth in a picture. These ‘professional’ shots are now possible on the
FinePix F70EXR, which uses Pro Focus Mode to combine two or three burst
shots together. Through complex digital imaging technology, a crisp
shot of the subject is synthesized against a defocused background and
foreground. Ideal for portraiture, nature photography or any subject
that needs ‘lifting’ from its background, the FinePix F70EXR Pro Focus
Mode provides satisfying professional results at the touch of a button.
Pro Low-light Mode is applied to solving the problems of noisy low
light shots. With current cameras, it is possible to achieve
relatively blur-free low light shots using high ISO and CCD shift
mechanical image stabilization. However, high ISO settings typically
come at a cost, as the ISO 1600 setting will invariably produce
distracting and ugly noise. In Pro Low-light Mode, the camera will take
bursts of four high sensitivity images using Pixel Fusion Technology[*1]
in quick succession. With Multi Frame Technology, the 1st, 2nd, 3rd
and 4th images are overlapped to create one image with extremely low
Super Slim 10x Zoom Lens
In conjunction with the
Super CCD EXR sensor, the FinePix F70EXR features a Fujinon 10x optical
zoom lens that produces crisp high resolution results throughout the
focal range, from 27mm wide-angle to 270mm telephoto. The lens of the
FinePix F70EXR features Super EBC Coating that keeps ghosting and flare
to minimum to allow for optimal picture quality.
Film Simulation Modes
Similar to other high-end FinePix models, the FinePix F70EXR offers
five different film ‘modes’ to allow the photographer full creative
expression to explore a variety of pre-set color and contrast modes
designed around Fujifilm’s most famous film emulsions. The modes are:
Velvia/Vivid mode for rich and luscious landscapes
PROVIA/Standard mode for excellent, sharp, standard photography
ASTIA/Soft mode for soft, fine, smooth tonality
Black & White mode captures the dramatic honesty of your image in black and white
Sepia mode creates a sense of nostalgia with the warm brown “antique” tones of Sepia
In the Provia, Velvia and Astia modes, the dynamic range can now be set to 800% to improve and highlight details further.
New ‘Super Intelligent’ Flash
The FinePix F70EXR offers a radically improved flash control system
which efficiently controls the level of flash for a given exposure to
produce beautifully balanced flash illumination across the foreground
and background. Gone are the ugly washout shots where the subject is
blasted with light and the background dark and unexposed. Super
Intelligent Flash is most useful in macro photography where the
contrast between subject and background can be especially challenging,
but is also effective for night and backlit photography.
New High Contrast LCD
The FinePix F70EXR is fitted with an improved high contrast 230K-pixel
2.7” LCD. The high contrast LCD is a considerable benefit in bright
light, and means that the camera can be pitched at various shooting
angles to enable framing of awkward shots. Viewable at 160 degrees
both vertically and horizontally, the LCD is bright and clear for
beautiful rendition of shots in playback.
Long zoom cameras need stabilization more than any other compact, with
handshake and subject movement a particular problem in low light at
telephoto range. The FinePix F70EXR reduces blur to a minimum by
deploying Picture Stabilization to automatically increase shutter
speeds to freeze action, and CCD Image Stabilization to counteract the
problems of handshake. By cleverly combining these two, blur is
reduced to an absolute minimum.
Face Detection 3.0 and Automatic Red-eye Removal
To provide perfectly exposed and focused portrait shots, the FinePix
F70EXR is fitted with Fujifilm’s latest Face Detection technology which
is able to track up to 10 faces simultaneously, at almost any angle to
the camera. The system instantly corrects red-eye and then saves both
the original and the corrected image file automatically.
The FinePix F70EXR will be available August 2009 at a retail price of $279.95.
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Tokyo, Japan, providing digital and analog photographic Imaging Systems
and Motion Picture Film products and services to consumers,
professionals and businesses. For more information on Fujifilm U.S.A.
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Corporation brings continuous innovation and leading-edge products to a
broad spectrum of industries, including electronic imaging,
photofinishing equipment, medical systems, life sciences, graphic arts,
flat panel display materials, and office products, based on a vast
portfolio of digital, optical, fine chemical and thin film coating
technologies. The company was among the top 15 companies around the
world granted U.S. patents in 2008, employs more than 70,000 people
worldwide and in the year ended March 31, 2009, had global revenues of
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Fusion Technology: Technology of Fujifilm changing the color filter
arrangement. Two side-by-side, same-colored pixels are taken together
as a single pixel. The area of imaging elements is doubled, the
sensitivity is twice the normal level, and "dark noise" is extremely
small. Therefore it is possible to create a high sensitivity image with
little noise, instead of increasing the gain from a single pixel and
increasing the noise.