DIGITAL PHOTOGRAPHY NEWS

Light Crafts Introduces Aurora, the Powerfully Simple Photo Management Software

Now available for download, Aurora simplifies the complexities of getting to great photos

Palo Alto, Calif. – April 21, 2009 – Light Crafts today announced the introduction of Aurora, powerfully simple photo editing, organizing and sharing software that answers the need of consumers who are looking to bring out the best in their digital photos. Aurora is intuitive to use, enabling anyone to go from download to expert in a matter of minutes.

“We believe everyone’s photos should look great, and we are proud to introduce Aurora as a powerfully simple solution to help photographers of all stripes achieve amazing results for their digital images,” said Fabio Riccardi, founder and CEO of Light Crafts. “Aurora makes it possible, for the first time, to easily edit photos so that they reflect what you saw in real life when you captured the image. We spent years studying how the human eye processes images, and we built Aurora to mimic that ability so that edited photos reflect the actual memory you captured.”

Aurora’s visual photo editor is powered by sophisticated algorithms that simplify the complexities of advanced photo-editing by presenting suggested improvements to photos in an intuitive what-you-see-is-what-you-get fashion. A pop-up image selector lets users see a range of improvements and pick exactly how their edited photos might look simply by clicking on the desired improved image.

Aurora’s powerfully simple solution not only edits photos, it also has sophisticated tools to help organize photos, has online back-up services to help keep photos safe, and makes sharing photos easy with photo publishing tools and photo sharing capabilities with sites like Flickr and Facebook.

Aurora’s key features include:

• Visual photo editing: The strength of Aurora lies in its intuitive, powerful, visual editor which presents suggested improvements in a what-you-see-is-what-you-get fashion. The unique relight tool essentially “turns on” the light inside the image, creating better, more realistic photos. Users can also straighten, adjust color strength and warmth, crop, zoom and adjust red-eye in a simple, intuitive and visual way.
  
  
• Organizing and viewing of photos: Aurora allows consumers to easily import photos from their camera or computer, re-arrange and re-name them, then tag and rate favorites for easy viewing and retrieval.
  
  
• Sharing and publishing: Aurora enables consumers to email, print, and connect directly to their photo sharing, social networking and accounts from within Aurora making it easy to share select photos online on sites like Flickr and Facebook.
  
  
• Online back-up: Photos are one of those truly irreplaceable items. Aurora’s optional online back-up service is powered by Amazon.com and stores photos to keep them out of harm’s way. Online back-up plans are available for $4.95 per month. Users can simply hit “online back up” from within Aurora to sync directly with their Amazon storage account.

“Aurora is the answer for intuitive photo editing,” said Tracey Clark, photographer (www.traceyclark.com), mom and founder of ShutterSisters.com. “I love its unique way of presenting editing options. In my experience using the software, Aurora makes it easy for anyone to improve and beautifully enhance their images.”

Aurora is available for $19.95 and can be purchased for download to a PC (starting April 21) at www.lightcrafts.com.

About Light Crafts, Inc.
Light Crafts, Inc is a company that believes everyone’s photos should look great and that getting them to look that way should be simple. Light Crafts’ patent-pending image processing technology powers Aurora, the powerfully simple photo editing, organizing and sharing software, and the award-winning LightZoneTM digital image editing application suite. Light Crafts was founded in 2004 by Fabio Riccardi. The company is privately-funded and based in Palo Alto, California. For more information about Light Crafts and Aurora, please visit www.lightcrafts.com.