DIGITAL PHOTOGRAPHY NEWS

Transcend Releases SDHC HD Video Cards

March 16, 2009 -- (Cameratown) -- Transcend Information, Inc. (Transcend®), one of the world’s largest producers of flash memory cards, today announced the arrival of its newest memory card series –SDHC HD Video Cards, designed specifically for recording, storing, and playing back high definition video content.

Today’s latest camcorders record digital video at extremely high resolutions without compromising image quality. However, the improved clarity of HD video requires a significantly greater amount of storage space when recording. Transcend’s SDHC HD Video Cards are fully equipped to handle the increased capacity, speed, and reliability requirements of HD video. When recording in high quality 1920x1080 AVCHD format at 13Mbps compression rate, a 16GB Transcend SDHC HD Video Card can store 2 hours and 40 minutes of video content. Moreover, if slightly lower quality settings are used, the same 16GB card can record up to six full hours of high definition video! For added convenience, the front of each Transcend SDHC HD Video card features a useful space for labeling and organizing recorded video content.

SDHC HD Video Card Storage Chart   1920x1080 @ 13Mbps 1920x1080 @ 9Mbps 1440x1080 @ 6Mbps 4GB 8GB 16GB 40 min. 1 hr. 20 min. 2 hr. 40 min. 1 hour 2 hours 4 hours 1 hr. 30 min. 3 hours 6 hours *Based on 30fps progressive H.264/MPEG-4 AVC video compression. Actual HD video recording time may vary depending on resolution, compression profile, frame rate, and interlace settings, **1GB = 10 billion Bytes. A small portion (1~3%) of each card’s storage capacity is reserved for firmware and maintenance use.

Transcend’s SDHC HD Video Cards are also fully Class 6 compliant, which means they provide extremely fast data transfer speeds (guaranteed minimum write speed of 6MB/s) to assure quick reaction time when used in digital cameras and camcorders. Modern 10 megapixel digital cameras and HD camcorders continuously save large amounts of high-resolution image data to the memory card during use, and the speed at which cameras can save this information directly affects its performance. Transcend’s high-speed Class 6 SDHC HD Video Cards cater directly to digital camera and HD camcorder users by allowing faster image and video saving for improved overall camera response. Now available in 4GB, 8GB, and 16GB capacities, Transcend’s SDHC HD Video Cards are fully backed by Transcend’s comprehensive Lifetime Warranty.

 

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