DIGITAL PHOTOGRAPHY NEWS

Leaf launches all new medium format camera line-up in response to photographers’ wish list of must-have features  

New range totals six products, including Leaf AFi-II digital camera systems, Leaf Aptus-II camera backs and a new version of Leaf Capture workflow software

Elmsford, NY – September 9, 2008 –Leaf, developer of the world's most advanced medium format digital camera solutions, today announced an entirely new family of medium format cameras and camera backs that enhance flexibility and usability for professional photographers. In addition to offering unequalled image quality with up to 56 megapixel resolution, the new line-up delivers many new features. These include a 56 millimeter wide ‘True Wide Frame’ sensor, Leaf Verto internal sensor rotation for easily changing orientation and Leaf SensorFlex technology which lets photographers pre-select image size and capture speed.

The new line-up totals six new products: the Leaf AFi-II 6, 7 and 10 digital camera systems and the Leaf Aptus-II 6, 7 and 10 digital camera backs. The new products will be showcased at Photokina 2008 in Cologne between 23 and 28 September.

Image quality, flexibility and ease of use
The new product line from Leaf is characterized by new features and advances in image quality, flexibility, ease of use and workflow efficiency that are a direct result of Leaf’s long-term relationships with professional photographers around the world.

“By working closely with professional photographers and digital technicians in their studios and on location, Leaf has been able to deliver solutions that make their work easier, faster and more efficient,” said Dov Kalinski, general manager of Leaf. “We’ve put a lot of thought and a lot of new technology into the Leaf AFi-II and Leaf Aptus-II lines and Leaf photographers are very enthusiastic about the new features that they’ve requested.” 

True Wide Frame sensor
Leaf has developed the exclusive new 56x36 millimeter, 56 megapixel True Wide Frame sensor in cooperation with DALSA Corporation, who specialize in digital imaging components. As the world’s widest medium format sensor and the first to provide a 56mm wide capture area, it is designed to fit perfectly into the 6x6 frame of the Leaf AFi-II 10 camera. The same 56mm wide True Wide Frame sensor is also available in the Leaf Aptus-II 10 camera back.

Leaf Verto
Leaf Verto is another feature that was inspired by feedback from professional photographers. With the Leaf Verto internal sensor rotation dial on the side and bottom of the AFi-II 7 and 10, photographers can easily switch orientation without removing the back, adjusting the tripod mount or twisting their wrists. When the sensor turns, the orientation indicator in the viewfinder also adjusts to indicate the current orientation.

Leaf SensorFlex
Leaf SensorFlex in the Leaf AFi-II 10 and Leaf Aptus-II 10 gives photographers a choice: either use the entire high-resolution sensor, or select from pre-defined formats that use only part of the sensor while maintaining full image quality. With SensorFlex, the Leaf AFi-II 10 and Aptus-II 10 offer even faster capture and processing speeds with file sizes appropriate for different types of jobs.

Leaf’s new bright LCD touch screen
In addition to offering the largest LCD display at 6x7cm (3.5 inch diameter) and the only touch screen in the medium format market, Leaf has also made the easy-to-use display on all Leaf AFi-II and Leaf Aptus-II touch screens much easier to see. With a dramatic increase in brightness, the photographer can easily see the display even under challenging lighting conditions.

90° Tilting LCD display
The Leaf AFi-II 7 and 10 are the first medium format cameras to sport a 90° tilting touch screen LCD display. No matter which of the three interchangeable viewfinders photographers use with the Leaf AFi-II (45°, 90° or waist level), the tilting touch screen lets them glance at the preview image and histogram and easily adjust settings while staying in position for the next shot.

Remote image preview on wireless devices
The new Leaf Capture Remote for iPhone app turns wireless devices, such as the iPhone or iPod Touch, into remote image viewers. While you are shooting tethered using Leaf Capture software, a client or creative director can quickly and conveniently view selected medium-resolution files of your images from any Wi-Fi network.

Image quality leader
The new Leaf AFi-II camera systems and Leaf Aptus-II camera backs boast a 12 f-stop dynamic range, 50-800 ISO range and 16-bit color images. These and other technologies designed into the new line of products from Leaf ensure professional photographers the highest image quality ever.

Compatibility and expandability;
The Leaf AFi-II imaging module, with its 56mm wide sensor and Leaf Verto internal sensor rotation technology, is a valuable enhancement for any 4x5 or 8 x10 field or studio camera. Using a Graflok adaptor, the Leaf AFi-II imaging module brings the best of digital image capture and capabilities to large format camera. Also available is a new RZ adaptor for the Leaf AFi-II imaging module to help breathe new life into ‘old favorite’ cameras and lenses.

Leaf Capture version 11.2
Leaf has also introduced a new version of its capture software, Leaf Capture version 11.2, which is the fastest tethered workflow application for commercial shooting today. On top of dramatically improved performance, Leaf Capture version 11.2 boasts new features including Live View for a color live video preview while shooting tethered; adjustable histogram; a Moiré Removing Tool to remove Moiré directly from the RAW file; and side-by-side comparison of shots with synchronized pan and zoom functionality.

Through Leaf Capture, photographers and digital technicians can also fully control camera functions from a Mac or PC, including aperture, shutter speed, exposure compensation, dynamic exposure metering, mirror control and flash synchronization when tethered using a FireWire 800 interface.

Pricing and availability

Pricing for the new Leaf product line will range from $20,995 to $39,995. The new Leaf AFi-II 6 and 7 and the Leaf Aptus-II 6 and 7 are slated to start delivery by Photokina 2008. The new Leaf AFi-II 10 will be available for demonstration at Photokina and is expected to start shipping by the end of 2008. Leaf plans to start shipping the Aptus-II 10 by Q1 2009. Leaf Capture 11.2 will be available by the end of September, 2008.

For Leaf AFi2 specifications:
http://www.leafamerica.com/products_afi2-10.asp

For Leaf AFi 10 specifications:
http://www.leafamerica.com/products_afi-10.asp

Visit Leaf at Photokina 2008
Leaf will be showing the new line-up, including the new Leaf AFi-II 10 camera system, at Photokina 2008 in Cologne, Germany (Hall 4.2 – booth B-009). Photographers, digital technicians and members of the press will be able to get their hands on all the new Leaf AFi-II and Leaf Aptus-II products and meet some of the world’s greatest photographers to find out what they think is important in medium and large format photography.

About Leaf: Our science, your art
Since introducing the world’s first digital camera back (DCB) in 1992, Leaf has been recognized as a worldwide leader in the professional photography market. With extensive knowledge of image processing and color management, Leaf has become the preferred professional digital camera vendor for the world’s leading photographers.