Canon U.S.A. Introduces Three New Stylish PowerShot Digital Cameras
Providing Wide-Angle And Long Telephoto Lenses In Compact Designs
New Lineup Includes the Wireless-Enabled PowerShot ELPH 330 HS Digital Camera With a Powerful 10x Optical Zoom Lens
LAKE SUCCESS, N.Y., January 28, 2013 – Canon U.S.A.,
Inc., a leader in digital imaging solutions, today announced the
addition of three stylish, feature-packed PowerShot Digital Cameras: the
PowerShot ELPH 330 HS, ELPH 115 IS and A2500. These new models are
ideal for photography enthusiasts of all levels looking for great photo
quality and excellent video performance in compact, powerful
The new PowerShot ELPH 330 HS digital camera provides
advanced wireless connectivity for easy sharing. Providing great
performance in dimly lit situations, the ELPH 330 HS digital camera
includes the Company's HS SYSTEM that delivers clear images with minimal
noise and maximum detail even when shooting in low-light. The new
cameras offer great features such as Canon's Smart AUTO, enabling even
novice users to get optimal camera performance automatically, so whether
photographing a running child or a solo recital on stage the cameras
deliver spectacular images with ease. Smart AUTO allows the cameras to
detect up to 58 scenes for the PowerShot ELPH 330 HS digital camera and
up to 32 scenes for the PowerShot ELPH 115 IS digital camera and
PowerShot A2500 digital camera. All three models also feature ECO Mode,
an advanced new method that manages power consumption and extends
battery life by approximately 30 percent, when enabled, allowing you to
shoot more photos for a longer amount of time.
"With the introduction of these sleek, new models to our family of
PowerShot digital cameras, we are able to provide our customers with a
range of imaging options including more models with wireless
connectivity to upload and share their amazing creative images," said
Yuichi Ishizuka, executive vice president and general manager, Imaging
Technologies and Communications Group, Canon U.S.A.
PowerShot ELPH 330 HS Digital Camera
Photography today is as much about image quality as it is about
sharing, whether through prints or online communities. With this in
mind, the PowerShot ELPH 330 HS digital camera builds upon the success
of the PowerShot line with built-in advanced wireless capabilities to
easily share high-quality images captured with an impressive 10x optical
zoom lens and 12.1-megapixel High-Sensitivity CMOS image sensor. After
an initial one-time set-up, the camera can connect to both iOS® or Android™ smartphones and tabletsi for quick and easy sharing. Users launch Canon's free CameraWindow applicationii, available on both the iOS® and Android™ operating systemsi,
to wirelessly transfer photos and videos from the camera to their
device. Frequently used devices and accounts are conveniently stored in
the camera's wireless history menu for quick one-touch access.
With these enhanced wireless capabilities, users now have the ability
to comment on their uploaded photos directly from the camera - so being
part of conversations taking place on social networking sites is easy
and convenient. In addition, individuals can control the destination of
Facebook uploads - choosing to share content with everyone, or post
photos only to selected Facebook groups. Users can also instantly upload
images wirelessly from the camera to Canon iMAGE GATEWAYiii, and automatically upload them to a computer remotely. Photos can also be printed wirelessly using Wireless PictBridgeiv
on select Canon wireless inkjet printers, including the new PIXMA
MG6320 Photo All-In-One printer, so special moments can be preserved and
A fantastic multipurpose lens: the PowerShot ELPH 330 HS digital
camera provides a 10x optical zoom lens taking images from 24mm wide, up
to 240mm at the telephoto end, able to capture that group shot, or zoom
in for a dynamic close-up. Great even in low light, the camera's
12.1-megapixel High-Sensitivity CMOS image sensor and DIGIC 5 image
processor combine and deliver on Canon's HS SYSTEM helping ensure detail
is captured even in dark or shadowed areas at a maximum ISO speed of up
to 6400. For capturing memorable moments on video, at the touch of a
dedicated movie-record button, the PowerShot ELPH 330 HS digital camera
shoots beautiful 1080p Full HD video and includes a built-in stereo
microphone for great sound. Helping document vacations with your own
personal highlight reel, the camera's new Hybrid AUTO mode utilizes a
combination of Smart AUTO and Intelligent IS to create a beautiful and
steady HD video clip (up to approximately 4 seconds) in Movie Digest
mode every time you shoot a still image. Helping ensure you don't miss
those magic moments, the camera features both High Speed AF for fast
focusing speed and High-Speed Burst for continuous capture at up to 6.2
frames per second while maintaining superb image quality. The
combination of features, including wireless connectivity, Canon's
Intelligent IS system and ECO Mode, help make the PowerShot ELPH 330 HS
digital camera a great imaging companion for vacations, all-day sporting
events, or family parties.
Expected to hit store shelves in March, the PowerShot ELPH 330 HS
digital camera will be available in three modern colors: black, silver
and pink for an estimated retail price of $229.99.
PowerShot ELPH 115 IS Digital Camera
The new pocket-able PowerShot ELPH 115 IS digital camera features an
8x optical zoom lens (28-224mm), which provides a focal range to capture
most any situation. The PowerShot ELPH 115 IS digital camera includes a
16-megapixel image sensor and DIGIC 4 image processor for exceptional
image quality. For those photographers who "shoot it all" and seamlessly
move from scene to scene, the PowerShot ELPH 115 IS digital camera
provides Canon's Smart AUTO mode that intelligently selects the proper
camera settings based on up to 32 predefined shooting situations for
capturing spectacular images in a variety of settings with ease. For
creative video capture, users can record HD video with a built-in
microphone for great sound. The PowerShot ELPH 115 IS digital camera
also includes Canon's unique Intelligent IS system technology, matching
the lens movement with one of six stabilization modes for smooth video
and sharp still images. The camera also includes Canon's new ECO Mode
allowing you to shoot more photos for a longer amount of time.
With anticipated in-store availability in March, the PowerShot ELPH
115 IS digital camera will available in four sleek colors: blue, silver,
black and pink at an estimated retail price of $169.99.
PowerShot A2500 Digital Camera
Rounding out Canon's new PowerShot lineup is the PowerShot A2500
digital camera, which includes a 16-megapixel image sensor and DIGIC 4
Image Processor, as well as a 28mm wide-angle lens with 5x optical zoom
that can extend out to 140mm at the telephoto end. The camera also
features Canon's Smart AUTO mode that analyzes each scene to
intelligently select camera settings based on 32 predefined shooting
scenarios to help capture stunning images with ease. The PowerShot A2500
digital camera can also capture great video, recording HD through a
dedicated movie button. Helping ensure crisp images, Canon's Digital IS
reduces the effect of camera shake and subject movement. For travelers
and those on the go, Canon's new ECO Mode conserves battery life,
allowing you to shoot more photos over a longer period of time. For
those photographers looking to be a little more creative, the camera
also features various Scene Modes such as Fisheye Effect, Toy Camera
Effect and Monochrome to help provide additional creative freedom when
capturing your photos. And for those just learning the art of
photography, a Help Button will provide simple explanations of camera
settings and functions.
Expected for sale in April, the PowerShot A2500 digital camera will
be available in silver, red and black for an estimated retail price of
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. With
approximately $45.6 billion
in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks
third overall in U.S. patents registered in 2011† and is one of Fortune
Magazine's World’s Most Admired Companies in 2012. In 2012, Canon U.S.A.
has received the PCMag.com Readers' Choice Award for Service and
Reliability in the
digital camera and printer categories for the ninth consecutive year,
and for camcorders for the past two years. Canon U.S.A. is committed to
level of customer satisfaction and loyalty, providing 100 percent
U.S.-based consumer service and support for all of the products it
U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign
up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
Android is a trademark of Google Inc. iOS is a trademark or
registered trademark of CISCO in the U.S. and other countries as is used
All referenced product names, and other marks, are trademarks of their respective owners.
Availability, prices, and specifications of all products are subject
to change without notice. Actual prices are set by individual dealers
and may vary.
i Compatible with iOS version 5.1/6.0 or later and Android devices version 2.3/4.0 or later. Data charges may apply.
ii This software enables you to upload images to social
network services. Before uploading images, please be aware that image
files may contain privacy related information such as people and places.
If necessary, please delete such information. Canon does not obtain,
collect or use such images or any information included in such images
through this software.
iii One-time registration is required on CANON iMAGE GATEWAY online photo album.
iv PictBridge (Wireless LAN) certified printer is required.