The Long Awaited Panasonic LUMIX GH3 Is Finally Here

The Panasonic LUMIX GH3: Changing professional photography and videography, wherever you are

17th September, 2012 – Panasonic today launches the LUMIX GH3, its most powerful and versatile Digital Single Lens Mirrorless (DSLM) interchangeable lens camera yet, featuring incredible video and picture quality in a ruggedly elegant and compact design. Offering expert control for videographers and photographers alike, the state-of-the-art LUMIX GH3 delivers crisp images and videos with a 16.05-megapixel Live MOS sensor combined with the incredible processing power of Venus Engine in a portable 550 grammes compact body (incl. battery and SD card). With an exceptionally fast and accurate auto-focus, engineered for precision control and professional results in any situation, you’ll always capture the action with absolute detail.

Clarity and control for beautiful video quality

The new LUMIX GH3, the latest addition to Panasonic’s LUMIX G ecosystem, pushes the boundaries of video quality from an interchangeable lens camera. The LUMIX GH3’s sensor advances mean that you can take complete control of stunningly clear 1080 50p Full HD AVCHD video with a video bitrate of 28 Mbps or you can shoot MOV1 videos with 72Mbps in ALL-I.

Even in low light conditions, you can pick out all the detail to give you breath-taking cinematic quality thanks to an ISO range between ISO 200 to ISO 12800 as standard, or even between ISO 125 to ISO 25600 with an extension function.

Whether you’re filming an interview or an action sequence, multiple high-quality video file outputs - including MP4, MOV and AVCHD - mean you’ll always have the right tools for the task at hand to quickly and conveniently transfer and edit your work. In addition, the all indexed video option without compression means you’ll never need to compromise.

Full-time AF, AF Tracking and Face Recognition AF are all available in video mode, allowing you to ensure the focus stays on a subject or face, even if they move around.

Professional quality on the move

Ready for adventure, from filming a remote village to shooting insects under the darkness of the jungle canopy, the lightweight and compact LUMIX GH3 is weather sealed and ready to take on the challenges with you – the classically designed and easy-to-grip chassis is both splashproof and dustproof. You’ll always capture beautiful and authentic colours driven by the 16.05-megapixel Live MOS sensor and enhanced 3DNR (3D Noise Reduction) and MNR (Multi-process Noise Reduction).

The LUMIX GH3 features ultra-high-speed and precise Light Speed AF, making it possible to capture even the most fast-moving subject with utmost clarity and accuracy. Burst shooting – at 6 fps in full resolution and 20 fps in 4-megapixel recording – means professionals can get the perfect shot, even when they’re on the move.

The powerful and versatile LUMIX GH3 is also compatible with all the accessories you would expect. It features a sync socket for studio lighting rigs as well as a range of pro-friendly accessories including noise-reduction directional microphone for exceptionally focused sound which can easily be plugged into the 3.5mm microphone jack. For longevity and even more flexibility, the new LUMIX GH3 battery grip means you can shoot for longer and benefit from the additional weight to get you more stability when you need it. For more creative control, the LUMIX GH3 vertical grip means you can make precise changes and take the perfect shot.

See the world in a different way

Take shots no-one else can get - the lightweight design means you can comfortably carry the LUMIX GH3 anywhere and still take stunning pictures and videos. Choose how you frame shots - compose the scene with poise and precision using the high resolution 614k pixel 3.0-inch free-angle OLED screen, or use the 1,744K OLED viewfinder for a traditional shooting experience. The LUMIX GH3’s silent shutter means you’ll never be distracted or disturb the scene, and always capture the action just as it was.

Freedom to shoot and share

Connecting you to the world, the intelligent built-in Wi-Fi integration gives you shooting freedom and unleashes a new versatility in professional photography and videography. You can collaborate with colleagues instantly as they review shots from moments ago being streamed to your office PCs with remote browsing via your smartphone or tablet. Meanwhile the LUMIX Link smartphone / tablet app for Android and iOS gives you remote control of the camera’s functions including the shutter, enabling you to take photos even when you’re not touching the camera.

Now you don’t have to worry about carrying data transfer cables with you everywhere, as you effortlessly and quickly back-up and share photos to the cloud with LUMIX CLUB Cloud Sync Service. Saving you time and effort after a long day shooting, the LUMIX GH3 can detect trusted Wi-Fi connections, such as your home network, and sync your photos and videos directly to the cloud.

Be part of the LUMIX G microsystem

Ichiro Kitao, Director Imaging Network Business Unit and head of Panasonic’s global Digital Still Camera business, says: “The LUMIX G ecosystem has constantly pushed the boundaries of innovation and the LUMIX GH3 marks another significant step forward for the industry. The range and depth of features combined with an intuitive user experience make the LUMIX GH3 a powerful and versatile tool for professionals and serious amateurs alike. Those looking for a premium interchangeable lens camera will enjoy using the LUMIX GH3. The video capture is exceptional, and pictures quality is sublime – we’re incredibly proud of the innovation in the LUMIX GH3.”

As part of the LUMIX G system, the LUMIX GH3 will provide you with access to the world’s largest range of Micro Four Thirds lenses (17) and accessories, making sure you have the right set-up to capture every moment. These include Panasonic’s new high-quality weather sealed LUMIX G X series 12-35mm and 35-100mm lenses, offering pinpoint sharpness and F2.8 brightness throughout the zoom ranges, with a premium and rugged design.

LUMIX GH3: Key Features

• Outstanding quality from a DSLM: With a new 16.05-megapixel Live MOS sensor; the Venus Engine image processor; and high sensitivity image recording even at ISO 12800 or ISO 25600 in extended mode, the LUMIX GH3 delivers incredible video and photo quality, even in low-light situations
  
  
• Adaptable and always ready: Weighing just 550 grammes (incl. battery and SD card), the lightweight design means the LUMIX GH3 is highly portable, and the enhanced auto-focus captures action as it unfolds
  
  
• Versatile and flexible: The LUMIX GH3 offers 1080 50p Full HD recording in a range of video file formats, with all footage indexed to give you complete control over editing without compromising on quality
  
  
• Powerful and easy to use: The LUMIX GH3 features a redesigned and intuitive user interface, making it easier than ever to push your own creativity to new levels and shoot sublime pictures and video. It also provides easy sharing and transferring of content thanks to its built in WIFI functionality
  
  
• Stylish yet robust: The sophisticated design of the LUMIX GH3 complements the advanced technology, and is weather sealed so it is always ready for adventure. The LUMIX GH3 offers beautiful craftsmanship without compromising on utility, with a bright and vivid 3.0 inch OLED screen and sockets for professional grade equipment.