Canon Introduces the Powershot SX160 IS and SX500 IS with a Focus on Impressive Zoom Lenses
New Powershot Cameras 'Zoom Photographers In' Close to the Action and Offer Fast Auto Focus Speeds to Help Capture the Moment in Stunning Quality
LAKE
SUCCESS, N.Y., August 21, 2012 - Canon U.S.A., Inc., a leader in
digital imaging solutions, today announced two new additions to the Canon
PowerShot digital camera lineup designed for the on-the-go photographer looking
for large extended zoom in compact easy-to-use cameras. For all those times
when the action is just out of reach, Canon offers two new super-zoom
solutions, the new PowerShot SX500 IS and PowerShot SX160 IS digital cameras
featuring an impressive 30x and 16x optical zoom, respectively. Both cameras
are equipped with Canon's latest advancements in auto focus (AF) technology
enhancing AF speeds over previous SX-series cameras[i]
to capture the excitement in brilliant clarity and quality. The extremely
responsive high-speed AF lets you capture great shots as they happen, with
significantly reduced lag time. With incredible zoom capabilities, fast
responsive AF, stunning resolution and easy-to-use features, both cameras are
stylish and compact to take along for any occasion to help you get a good shot
from the back of a school theatre or the sidelines of a game.
Borrowing
from Canon's optics expertise, these new models include long-reaching zoom and
Canon's Intelligent Image Stabilization technology which analyzes the scene
being shot and compensates for camera movement for steady images and video even
while panning or walking. In addition to the great optical features, both of
these new cameras are also equipped with Canon's Smart AUTO mode - which will
automatically apply optimum image settings for 32 different shooting scenarios.
In this mode, the camera automatically identifies the ideal setting, making
high-quality images easy for anyone to capture.
"In
photography, there is no substitution for great optical zoom and while our
customers may not always be close to the action, these cameras are designed to
help bring their photos and videos in close, with great image resolution and
quality as if they were standing right there," said Yuichi Ishizuka, executive
vice president and general manager, Imaging Technologies & Communications
Group, Canon U.S.A.
PowerShot
SX500 IS
With a 24mm
wide angle lens and an incredible 30x optical zoom (up to 720mm) packed into a
compact design, the PowerShot SX500 IS enables users to pull subjects in close
and capture stunning, high-quality images with a 16.0 megapixel sensor and
powerful DIGIC 4 image processer. With such incredible zoom capabilities, the
camera is also equipped with Canon's Intelligent IS system for rock-steady
images and HD video even at full-telephoto zoom. A 3.0-inch LCD screen makes
operation easy and intuitive, and displays the scene with brilliant clarity. In
addition, the camera is equipped with a Zoom Framing Assist feature - a Canon
technology that makes zooming-in and framing subjects quick and effortless.
This feature is a tremendous benefit for those times when you lose sight of
your subject after zooming in. By simply pressing the Zoom Framing Assist
button located on the lower front left of the camera, the lens will quickly
zoom out to help you re-locate and frame your subject. A frame box appears on
the LCD as a guide to place your subject in and releasing the button quickly
brings the camera back to the initial "zoomed-in" range. The lens retraction
and extension is faster using the Zoom Framing Assist button than the zoom
lever, and allows the photographer to keep the camera more stable for the shot,
this is particularly helpful for those trying to zoom in and shoot pictures of
animals or moving subjects.
PowerShot
SX160 IS
With its
compact design and powerful 16x optical zoom, the PowerShot SX160 IS is a
versatile camera with a dynamic optical zoom range from 28mm wide up to 448mm,
perfect for everyday use. This model also features a 16.0-megapixel sensor,
DIGIC 4 image processor and Canon's Intelligent IS system - providing ultimate
functionality in a compact, easy-to-carry design. The camera is always ready to
shoot video with its dedicated movie button to start and stop recording HD
video instantly and uses the full range of optical zoom when recording, without
sacrificing HD resolution. The camera's large 3.0-inch LCD provides a beautiful
display when shooing and recording video or simply scrolling through menu
options. Powered by AA batteries, the PowerShot SX160 IS is ideal for easy and
convenient shooting on-the-go even when charging a battery may not be an
option. The PowerShot SX160 IS digital camera will be available in red or
black.
Both the new
PowerShot SX500 IS and PowerShot SX160 IS digital cameras are expected to be
available in September 2012 for an estimated retail price of $329.99, and
$229.99, respectively.
For more
information, visit www.usa.canon.com/powershot
About
Canon U.S.A., Inc.
Canon
U.S.A., Inc., is a leading provider of consumer, business-to-business, and
industrial digital imaging solutions. With approximately $45.6 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2011† and is one of Fortune Magazine's World's
Most Admired Companies in 2012. Canon U.S.A. is committed to the highest levels
of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer
service and support for all of the products it distributes. Canon U.S.A. is
dedicated to its Kyosei philosophy
of social and environmental responsibility. To keep apprised of the latest news
from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.
