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Canon and the National Center for Missing & Exploited Children Raise Awareness of the Importance of Child Safety


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Canon U.S.A. and the National Center for Missing & Exploited Children Raise Awareness of the Importance of Child Safety

Canon Promotional Night at Yankee Stadium Recognizes the National Center for Missing & Exploited Children and its Work in the Recovery of Missing Children

BRONX, N.Y., June 25, 2012 – Canon U.S.A., Inc., a leader in digital imaging solutions, the National Center for Missing & Exploited Children (NCMEC) and the New York Yankees are teaming up for Canon’s ninth annual promotional night at Yankee Stadium. The Yankees will be taking on the Cleveland Indians, while Canon and NCMEC continue their efforts to educate the public about child safety. Canon and NCMEC strive to help generate greater awareness about keeping children safe and encourage actions that parents and guardians can take to help prevent a crisis from occurring.

During a pre-game ceremony, Junichi Yoshitake, senior vice president, Business Imaging Solutions Group, Canon U.S.A., will present John Walsh, co-founder of NCMEC and host of the television series “America’s Most Wanted,” with a check in the amount of $470,000, the cumulative raised and donated by Canon U.S.A. in 2012.

“It is with great pleasure that Canon supports the National Center for Missing & Exploited Children in their tireless efforts to recover missing children,” said Joe Adachi, president and CEO, Canon U.S.A. “We’re looking forward to continuing to build our relationship with NCMEC in the hopes that our collective resources will continue to increase the likelihood that missing children are successfully reunited with their families.”

The long-standing sponsorship between Canon and NCMEC has helped to educate the public about the issue of missing and exploited children. The Canon4Kids program seeks to raise public awareness about the role photographs play in the recovery of missing children. As part of the Canon4Kids program, Canon has donated more than 2,000 pieces of equipment – including digital cameras, fax machines, printers and scanners – which have been distributed to law enforcement agencies in all 50 states and Puerto Rico. More information about the Canon4Kids program can be found at www.usa.canon.com/Canon4Kids.

“We want to thank Canon for their continuing support of NCMEC. The Canon4Kids program is an important part of our efforts to bring missing children home safely.” said John Ryan, CEO of NCMEC. “We look forward to the continued use of Canon technologies and resources in our joint efforts to educate families about safety and to search for missing children.”

About the National Center for Missing & Exploited Children

The National Center for Missing & Exploited Children is a 501(c)(3) nonprofit organization established in 1984.  Designated by Congress to serve as the nation’s clearinghouse, the organization has operated the toll-free 24-hour national missing children’s hotline which has handled more than 3,568,780 calls.  It has assisted law enforcement in the recovery of more than 175,230 children.  The organization’s CyberTipline has handled more than 1,437,930 reports of child sexual exploitation and its Child Victim Identification Program has reviewed and analyzed more than 69,901,080 child pornography images and videos.  The organization works in cooperation with the U.S. Department of Justice’s office of Juvenile Justice and Delinquency Prevention.  To learn more about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST (1-800-843-5678) or visit its web site at www.missingkids.com.



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