Upstart Pivothead Brings Convenience and Versatility to Point-of-View Video Market

NEW YORK--(BUSINESS WIRE)--The first to engineer and mass market professional-grade photo and video capture functionality in an eyewear platform, Pivothead today announced the global launch of their high-performance imaging eyewear.

“Pivothead is truly wearable technology and judging by the time and attention corporate tech behemoths have been paying to the wearable technologies market, we are confident that Pivothead stands at the forefront of a category that will soon see mainstream adoption.”

The winner of the 2011 3M In-New-Vation award, Pivothead brings unparalleled advancement and convenience to the point-of-view (POV) video category. Matching the imaging dexterity and quality of full size cameras and camcorders, Pivothead’s technological features include:

• Full 1080p HD video as well as 720p@60fps/ 720p@30fps options
• True 8MP still photos with time lapse photo options
• Four focus settings: continuous, auto, fixed and macro
• Up to 16 Burst capture still images at rapid trigger speed
• Exposure & ISO Controls
• 8GB on-board memory + 2GB RAM
• Face tracking
• A variety of mode settings including, action, social, indoor and black & white
• Smartphone app with setting controls, quick crop and share features
• 16 Stylish, low-profile eyewear frames

Developed for over two years by a team of optic industry veterans, the mount-free platform was pursued to provide a system that was less cumbersome and more inconspicuous than traditional mounted POV systems. Safety considerations, such as potential tangling of lines in rope-based sports such as rock climbing and skydiving, contributed to Pivothead’s quest for a solution that would provide optimal POV perspective without interfering with movement or activity.

Pivothead’s less obtrusive, true POV eyewear format can transcend the action sports market and change the way people live, work and study:

• Journalists can record and send stories from locations where a visible camera may be distracting or perilous.
• Police can deter potential violent or criminal behavior while confronting suspects. Police departments now have a convenient and economic way to reduce liability by providing indisputable evidence at court.
• Surgeons and medical schools can make best-point-of view training videos. Doctors can protect themselves against malpractice lawsuits. A dermatologist can switch to digital video and photo medical records, documenting much more effectively their patient’s skin problems instead of time consuming dictation and note taking.
• Students can focus on lectures while their Pivotheads record the audio and visual elements of the lesson.
• Tourists can see the sights directly - not through the viewfinder of their camera.

“We have managed to repackage a camcorder and a camera into a more convenient and versatile platform,” said Pivothead founder Christopher Cox. “Pivothead is truly wearable technology and judging by the time and attention corporate tech behemoths have been paying to the wearable technologies market, we are confident that Pivothead stands at the forefront of a category that will soon see mainstream adoption.”

Pivothead eyewear retails for $349. For more information, visit pivothead.com.

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