DIGITAL PHOTOGRAPHY NEWS

SAMSUNG CAMERA PROVES THAT VERSATILITY CAN BE AFFORDABLE WITH THE INTRODUCTION OF THE DIGIMAX A400

A400 Joins the Ranks of the Affordable A-Series with a Host of User Friendly Features

LAS VEGAS, N.V., (January 6, 2005)  Samsung Camera is proud to introduce the Digimax A400 - a 4.0 mega pixel digital camera that is big on functionality and small on price.  With a host of advanced features such as 9 different and customizable photo frame modes, 5 different scene modes and 2.8x optical and 4x digital zoom, the Samsung Digimax A400 is one of the only compact digital cameras in its class to offer such an impressive combination of quality and creative control.  With an estimated street price of just $189.99, the Digimax A400 was designed to deliver high-end performance without breaking the consumers' bank.

Designed to meet the needs of any snap shooter, the Digimax A400 comes equipped with everything required to capture precious memories in any situation or environment.  The A400 is also one of the "World's First" to support 9 different power sources (AA Alkaline, Lithium, Ni-Mn, Ni-Zn, CR?V3, Ni-MH, Ni-Cd, the Samsung I-Pack SBP-1303 and an AC adapter), a luxury worth having assuring that wherever you are, you'll never run out of juice.

The A400 also features several scene modes including Night, Portrait, Landscape, Text and Fireworks.  In addition, users can take advantage of the A400's multiple flash modes, adjustable white balance and selectable ISO sensitivities including Auto, 100, 200 and 400. Taking customizable to the next level, Samsung engineers also designed the A400 to support various languages including English, French, German, Italian, Spanish, Korean, Russian and more.

The A400 also features a macro mode that allows the user to focus in as close as 5cm, further expanding the horizon for entry level shooters when it comes to experimenting with close-up photography. 

The A400 also boasts a colorful GUI (Graphical User Interface) that walks the photographer through all of the camera's many features and functions. The huge 2-inch TFT LCD screen acts as the nerve center of the A400 providing easy access to all of the camera's features.  The A400's compatibility with multiple power sources ensures that power is something that will never be in short supply. 

In addition to the camera's ability to capture still images, the A400 can also record VGA movie clips with sound at resolutions up to 640x480 at 24 frames-per-second.  The length of the movie clips are only limited to the capacity of the SD/MMC memory card used at the time. Voice recording of up to one hour can be recorded with the A400's built-in microphone and for shooters who want to add their own personal touch, sound clips can be added to individual still images-all which can be stored either on the camera's internal 16MB of flash memory or memory card.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea.  Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.

Visit the Samsung Cameras Web site at:
http://www.samsungcamerausa.com