DIGITAL PHOTOGRAPHY NEWS

SAMSUNG INTRODUCES 3 NEW MODELS TO ITS ADVANCED, HI-TECH AND AFFORDABLE A-SERIES LINE OF DIGITAL CAMERAS

LAS VEGAS, N.V., (January 6, 2005) - Samsung Camera is pleased to announce the introduction of 3 new models to its newly formed A-Series line of midrange digital cameras. At 5.0, 6.0 and 7.0 effective mega pixels respectively, the Digimax A5, A6 and A7 are far more than stereotypical midrange point and shoot digital still cameras as each is equipped with a wide range of the most technologically advanced and cutting-edge features available on the market. The A5, A6 and A7 are among six new, affordable digital cameras that Samsung will be introducing at this year's CES.

"The A-Series further demonstrates Samsung's commitment to delivering top quality products at prices that consumers can afford," said Ken Gerb, Senior Vice President- Sales for Samsung Camera. "First time buyers and those that are new to digital photography will now have the ability to experience higher resolutions and features commonly associated with high-end, more expensive digital stills."

The A5, A6 and A7 each delivers images of unsurpassed quality, featuring a Samsung High-Definition (SHD) lens. The A5 and A6 each have a total combined zoom of 12x (3x optical, 4x digital), while the A7's combined zoom is extended to 15x (3x optical, 5x digital). Users are presented with 10 different scene modes (Portrait, Children, Landscape, Close-up, Sunset, Dawn, Backlight, Fireworks, Beach & Snow and Text) from which to choose in creating the perfect shot, as well as a choice between fully automatic, aperture priority, shutter priority and fully manual shooting modes. The 4cm acro setting allows for extreme close-up photography for those who wish to explore the artistic properties of surfaces, textures and other subject matter.

The A5, A6 and A7 are also highlighted by their innovative Power Movie Clip function, that allows users to shoot high quality VGA video clips. Power Movie Clip provides unmatched flexibility and creative control in allowing the user to shoot at either 30 FPS or 15 FPS of VGA quality video.

In addition, the cameras enable users to shoot and store video clips in one of three different sizes (640x480, 320x240 and 160x120). Finally, Power Movie Clip offers the ability to pause, fast forward and/or rewind the video right on the camera.

In keeping with the theme of flexibility and control, Samsung has provided users with several options for capturing, storing and sharing images. The Digimax A5 features 16MB of internal memory, while the A6 and A7 each have 32MB of internal memory, providing shooters with ample storage right on the camera itself. In addition to internal memory, each camera includes a SD/MMC slot, that allows for an additional 512MB of capacity. Users can choose from an array of image sizes as well as three different resolution settings in Superfine, Fine and Normal. Once the images are captured and stored, PictBridge technology allows for easy output directly to a printer via a USB connection. Of course, the A5, A6 and A7 come with an advanced software suite including ArcSoft Photo Impression and Digimax Viewer to enable storage, editing and output via a PC.

User-Friendly Design
Samsung clearly had the user in mind when designing the new A-Series, as the cameras come equipped with a wide range of features that make them a snap to use. It all begins with their highly?intuitive graphical user interface (GUI), which facilitates easy access to the vast array of advanced functions and capabilities contained within the cameras. Bright 1.8" LCD displays on the A5 and A6 and a large 2" LCD available on the A7, make it easy to view the subject during capture and playback, while an innovative new feature allows users to switch between capture and playback modes with just a single touch of the shutter button. The A5, A6 and A7 also include a one?touch manual function button that allows more advanced users to quickly and easily switch between manual, aperture priority and shutter priority modes.

Each of the three cameras also features a Self Photo Mirror, which takes the "hit or miss" out of taking your own photo. Shooters simply aim the camera at themselves, line up their face in the Self Photo Mirror and take the shot. Advanced image editing capabilities are also available on the A5, A6 and A7 that enable cropping, rotating and resizing to be performed right on the camera. With black & white, sepia and RGB color effects to choose from, the creative possibilities are endless. In addition, centered on the front of the A5, A6 and A7 is a bright, multi-function pilot lamp, which communicates the camera status to the user and/or the subject by displaying a different color to denote the specific function being performed (taking a picture, self timer, image upload, voice recording, etc).

Perhaps the most user-friendly feature of the new additions are their compatibility with three different power sources.

Bearing in mind that you can't shoot pictures if you don't have power, Samsung designed the A5, A6 and A7 to support five different power sources, including AA Alkaline, CR-V3, Ni-MH, a dedicated Samsung Li-ion (SBP- 1303) and an AC adapter. Li-ion and Ni-MH batteries provide enough power for roughly 308 shots, while AA Alkaline enables users to capture up to 110 images.

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video presenters are other products in the family of photographic and optical equipment.

Visit the Samsung Cameras Web site at: www.samsungcamerausa.com

Technical specifications subject to change prior to product launch