DIGITAL PHOTOGRAPHY NEWS

Mamiya Announces New Medium Format Digital Camera System

ELMSFORD, N.Y. -- Oct. 15 -- In medium format digital photography, price and performance are usually at opposite ends of the digital spectrum. Normally you have to pay more - a lot more - for better quality, performance and features, certainly for the latest technology. The new Mamiya DL28 Digital Camera System totally changes that way of thinking.

The Mamiya DL28 Digital Camera System offers professional features and benefits found in much more expensive cameras. For example, even though the DL28's resolution is an impressive 28 Megapixels, its large sensor allows a pixel size of 7.2 microns, producing images with unmatched richness and color accuracy, low noise and striking highlight and shadow detail. Its 3.5-inch (diagonal) screen is the largest in the industry and offers a bright, high-contrast touch screen that is ideal for outdoor or indoor work.

The DL28 marries the professionally proven Mamiya camera system to the innovative 28-megapixel Aptus-II 6 Digital Back from Leaf -- a system capable of unrivaled performance, image quality and value. The 645AFD III body has a new coreless motor for faster, more accurate autofocusing and an enhanced interface system that provides total communication between the camera, lens and digital back. The 645AFD III and Leaf Aptus-II 6 Digital Back work as an integral unit so you'll never miss the action.

With 16-bit capture, 12 stop dynamic range and an ISO range of 50-800, the Mamiya DL28 is a full featured professional digital solution that allows photographers to focus on creating the image and not worrying about the technology. The 28 MP back provides raw files of 53Mb and 16 bit TIFF files in excess of 159 Mb -- ensuring that you'll have the information needed for virtually any size reproduction.

CompactFlash media storage makes it easy to shoot untethered on location or in the studio. You can also use the included firewire cable and Leaf Capture 11.2 software to shoot directly to your computer. And the latest Leaf Capture software allows other people -- in the field or in the studio -- to view your creativity on their iPhones as you continue shooting!

The Mamiya DL28 will be available November 2008. MAP price is $14,999