DIGITAL PHOTOGRAPHY NEWS

Nikon Celebrates photography's Past, Present and Future at PhotoPlus Expo 2008

Nikon to Display Full Line of Award-Winning Imaging Solutions with Presentations from Industry Legends Such as Bill Eppridge that Will Inspire A New Generation of Photographers 

MELVILLE, N.Y. (Oct. 20, 2008) PhotoPlus Expo Booth 501 – Nikon Inc. will exhibit at the 2008 PhotoPlus Expo to spotlight its entire line of industry-leading imaging solutions and accessories, and offer attendees the rare opportunity to interact with some of photographic history’s greatest icons.  Attendees may visit Nikon at Booth 501 at the Jacob Javits Convention Center in New York City from Thursday, Oct. 23 through Saturday, Oct. 25 to experience the newest imaging products and help Nikon celebrate the 75th Anniversary of world-class NIKKOR optics.

Additionally, show-goers can listen to the inspiring words of famous photographers, including a special session with legendary photojournalist Bill Eppridge.

Nikon’s latest digital SLR success, the D90, will be a leading attraction at the Nikon booth with a complete hands-on demonstration area open to the public.  Nikon invites attendees to explore the game-changing camera that delivers the pinnacle of image quality and ease-of-use, combined with the ability to create HD movie clips.  Nikon will also show its full line of COOLPIX compact digital cameras, including such popular models as the speedy, Wi-Fi enabled S610c, the P6000 with built-in GPS, and the P80 ultra-zoom camera.  Nikon will highlight the complete digital imaging system of products and accessories, demonstrating the total solution made available to Nikon photographers and imaging professionals.  The Nikon booth will also feature the entire line of the D series D-SLRs, NIKKOR lenses and Coolscan desktop digital film scanners. 

Nikon is also proud to present “Over 50 Years of Photojournalism” with legendary photographer Bill Eppridge.  Pulitzer Prize winning AP and CNN correspondent Peter Arnett will host as Eppridge discusses his storied career spanning more than five decades.  Eppridge has been a staple of American political history with his iconic collection, including images ranging from the civil rights movement, the American debut of the Beatles, to the powerful image of a dying Robert F. Kennedy cradled in the arms of a busboy.  Now, he has the chance to inspire a new generation of photographers through images that are a testament to the importance of photojournalism in documenting history.  This event will take place Friday, Oct. 24, 2008 from 4:00 p.m. to 4:45 p.m. at the PDN Theater in the Javits Convention Center.  Attendance is limited to 300 people on a first come, first serve basis.

“PhotoPlus remains a great opportunity for Nikon to show attendees the reasons we remain an industry leader with our cutting-edge core technologies, imaging heritage and emphasis on delivering the best possible image quality to the consumer,” said Edward Fasano, general manager for marketing, SLR Systems Products at Nikon Inc.  “We are also thrilled to have the opportunity to help share the wisdom of so many industry greats, which remind us why we love photography.”

The new, larger Nikon Booth will host a full schedule of highly regarded professional photographers demonstrating their legendary work through interactive lectures and energetic photo shoots where users can learn from some of the best in the business.  These photographers will demonstrate Nikon imaging products including the Nikon D3, D300 and D700 cameras.  Patrons will also be able to come and learn about Capture NX2 and RAW image workflow in a special section of the booth dedicated to this powerful image editing software program.

Interact with Nikon

Attendees will have the opportunity to interact directly with Nikon by visiting the “Why Nikon?” skybox where users can share stories about their Nikon experiences.  Nikon fans will have the opportunity to appear on Nikon’s website talking about what inspires them to use Nikon, why they began using Nikon or why they love Nikon cameras, from capturing memories with a COOLPIX to their first SLR camera.  Attendees will also be able to celebrate the 75th anniversary of NIKKOR optics by participating in the “Picture Your World Through a NIKKOR Lens” contest.

Nikon will award a product featuring NIKKOR lens technology every day from now until the end of the year.  Eligible products include brilliantly designed NIKKOR lenses, award-winning digital SLR camera and NIKKOR lens kits, or one of many stylish, easy-to-use COOLPIX compact digital cameras featuring NIKKOR lens technology.

Learn From the Pros

Additionally, Nikon will host some of the most recognized photographers in the industry.  Iconic photographers such as Cliff Mautner, Joe McNally, Ron Magill and Vincent Versace will all make special appearances and presentations at the Nikon Booth.  A schedule of presentations is as follows:

Thursday 10/23
Expo Hours:  10:00 a.m. – 5:00 p.m.

10:00 - 11:00
Ron Magill - Walk on the Wild Side: The Rewards of Wildlife Photography

11:00 - 12:00
The Nikon D90: Engineered for Artistry... Unleash Your Potential

12:00 - 1:00
Cliff Mautner - Creating Texture and Mood in Wedding Photography

1:00 - 2:00
Vincent Versace - Unleashing the Power of Capture NX2

2:00 - 2:30
Mike Corrado - The ABC's of Nikon Speedlights

2:30 - 3:30
Joe McNally - Light Fast, Light Well: Lighting on the Fly with Nikon’s Creative Lighting System

3:30 - 4:30
Sam Garcia - Nikon COOLPIX

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Friday 10/24
Expo Hours:  10:00 a.m. – 5:00 p.m.

10:00 - 11:00
Sam Garcia - Nikon COOLPIX

11:00 - 12:00
Ron Magill - Walk on the Wild Side: The Rewards of Wildlife Photography

12:00 - 1:00
Vincent Versace - Unleashing the Power of Capture NX2

1:00 - 1:30
Mike Corrado - The ABC's of Nikon Speedlights

1:30 - 2:30
Joe McNally - Light Fast, Light Well: Lighting on the Fly with Nikon’s Creative Lighting System

2:30 - 3:30
The Nikon D90: Engineered for Artistry...Unleash Your Potential

3:30 - 4:30
Cliff Mautner - Creating Texture and Mood in Wedding Photography

---

Saturday 10/25
Expo Hours: 10:00 a.m. – 5:00 p.m.

10:00 - 11:00
Vincent Versace - Unleashing the Power of Capture NX2

11:00 - 12:00                           
Joe McNally - Light Fast, Light Well: Lighting on the Fly with Nikon’s Creative Lighting System

12:00 - 1:00
The Nikon D90: Engineered for Artistry...Unleash Your Potential

1:00 - 2:00
Cliff Mautner - Creating Texture and Mood in Wedding Photography

2:00 - 3:00
Sam Garcia - Nikon COOLPIX

3:00 - 4:00
Ron Magill - Walk on the Wild Side: The Rewards of Wildlife Photography

2008 PhotoPlus Expo attendees are encouraged to visit Nikon at Booth 501.  The PhotoPlus Expo will be held from Thursday, Oct. 23 through Saturday, Oct. 25 at the Jacob Javits Convention Center in New York City.  For more information, please visit Nikon’s website at www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 75th anniversary of NIKKOR optics and announced the production of over 45 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. 

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