DIGITAL PHOTOGRAPHY NEWS

Widen to Showcase Backdrop™ at PhotoPlus Expo in NYC

October 17, 2008 -- Widen Enterprises, a Madison, Wisconsin-based premedia services and software as a service provider of digital media management solutions, will be exhibiting at the PhotoPlus Expo booth #1848 at the Jacob Javits Center in New York, October 23-25.  Widen representatives will be showcasing Backdrop™, its web-based photography workflow management application.

Backdrop by Widen is an image management application for creative professionals that provides photographers with the ability to route images to reviewers and clients for comments and approval. Backdrop's configurable workflows eliminate time-consuming tasks and provide a high degree of workflow flexibility, as well as seamlessly connect with Widen's Media Collective® digital asset management application. And with its most recent upgrade, Backdrop has become even more versatile with integration to Adobe® Photoshop® Lightroom™2, allowing users to upload images into Backdrop for online collaboration directly from Lightroom.

PhotoPlus Expo is organized and produced by Photo District News and is touted as perhaps the most important event in photography. The show plays host to hundreds of exhibitors from around the globe, showcasing thousands of new products and a conference boasting a schedule of over 100 related seminars.

Widen has honed its more than 60 years of experience in premedia and color management specifically for the creative industry, assisting its clients with marketing execution, creative support, and sales enablement through its intuitive suite of web-based digital asset management applications.  Backdrop provides clients and agencies with real-time access to a powerful web-based photography approval platform that helps them efficiently manage the creative lifecycle from capture to distribution.  For more information about Backdrop by Widen, visit www.widenbackdrop.com