DIGITAL PHOTOGRAPHY NEWS

Lexar Elite Photographers to Share Digital Imaging Experiences and Techniques with Visitors to Lexar Booth at PhotoPlus Expo in New York

FREMONT, California -- Lexar Media, a leading global provider of memory products for digital media, announced today that Lexar Elite Photographers Vincent Laforet, Moose Peterson, and Rick Sammon will be sharing their extensive knowledge, techniques, and bodies of work with attendees in Lexar’s booth (#926) at PhotoPlus Expo 2008, taking place at the Jacob Javits Center in New York City on October 23-25, 2008. These pioneers of digital photography will be on-hand to show their latest work, discuss their experiences as professional photographers, and answer questions about their digital imaging workflow.

Vincent Laforet, most recently, has created the amazing two-minute video called Reverie - entirely shot with the new Canon EOS 5D Mark II.

Additional information about Vincent, Moose, and Rick, as well as their photography experiences and techniques can be found at www.lexar.com/dp.

“Vincent, Moose, and Rick are three of the most prolific and talented digital photographers in the world, and we are proud that they rely on Lexar Professional memory cards to accomplish their work,” said Jeff Cable, director of marketing, Lexar. “The images themselves are only part of the story; most often, the explanations of how the shots were taken is just as important and interesting as the end result. We’re extremely pleased to have these professionals in our booth at PhotoPlus Expo to showcase their work and share their stories.”

Photographers of all skill levels and disciplines require speed, capacity, and reliability to continuously and confidently capture images. Lexar Professional Secure Digital High Capacity (SDHC) and UDMA-enabled CompactFlash® (CF) memory cards allow professionals to shoot faster and longer without needing to change cards and, as a result, potentially miss a shot. Additionally, Lexar Platinum II CF and SDHC memory cards provide an excellent combination of speed and capacity for value-conscious video and photo enthusiasts.

Renowned nature photographer Moose Peterson relies on his gear to be as fast as his eye when photographing elusive wildlife in his native Canada. Travel photographer Rick Sammon shoots in exotic locales around the world, confident his cameras and accessories can withstand any shooting conditions. New York-based commercial and editorial photographer Vincent Laforet trusts his equipment, whether flying through the air taking his signature aerial shots, or on the ground capturing images for some of the world’s best-known publications.

These Lexar Elite Photographers will share their digital imaging lessons and tips with visitors to the Lexar booth between 12:00 pm and 4:00 pm each day at PhotoPlus Expo. The full schedule of in-booth presentations are as follows:

Aimed at professionals in the photographic and imaging industries and held annually at the Jacob Javits Convention Center in New York City, PhotoPlus Expo showcases the latest advances in photography and provides attendees with the opportunity to explore an inspiring array of photography, design, and imaging products and services – everything from image capture and color management to retouching and storage – all from the industry’s leading manufacturers. The show also offers more than 100 photography and design seminars and hands-on workshops taught by world-renowned experts with a focus on cutting-edge innovations in digital imaging products and techniques.

About Lexar Media

Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSD). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit www.lexar.com . For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

About Micron Technology, Inc.

Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2008. Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other trademarks or registered trademarks are the property of their respective owners. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc.