DIGITAL PHOTOGRAPHY NEWS

The New Heir For Traditional DVD Media Bends The Rules, Without Breaking Them.

Flex-Lite Discs are flexible, durable and definitely attract attention. The new build allows the DVD to be wrapped around a Soda bottle, attached to a magazine and bent to fit even a small mailbox slot, opening up many innovative mailing options for companies. On top of that, this DVD is also 100% recyclable, and is made using 50% less plastic than regular discs, so it’s also much lighter. To top all of that, the Flex Lite DVD is offered in different fragrances like orange, strawberry, or any other fragrance upon request.

Consumers have responded well to the new Flex-Lite Discs, and the replay rates far exceed that of a traditional DVD. The new Flex-Lite Discs are remarkably lighter and stronger than traditional DVDs, which allows companies to experience significant savings, not only on packaging, but also on shipping materials.

Shannon Neal, COO, ProAction Media, stated that the Flex-Lite Disc offers companies a rare chance to take advantage of a cutting edge material that has been well received by consumers. “New technologies always favor the early adaptors. Consumers still ascribe more positive attributes to green companies. We’re also seeing higher rates of play (people playing the DVD in their computer or on their TV) because of the unique nature of this bendable media. Green, increased efficiency in message delivery and lower break-even rates due to reduced costs give marketers using the Flex-Lite discs tremendous advantages.”

About the Company:

ProAction Media was founded six years ago to provide companies with a comprehensive solution to their CD and DVD duplication needs. They specialize in providing unique solutions not only for DVD and CD materials but also packaging and mailers. 17,000 customers have already seen why ProAction Media is leading the replication industry.