DIGITAL PHOTOGRAPHY NEWS

Better Cameras, Better Photos Continue to Drive Online Ordering of Prints from Digital Photos

Industry Sales Up 19% in April; Growth in Online Ordering with Mail Delivery Continues to Outpace Kiosk Processing

ATLANTA, July 1 /PRNewswire-FirstCall/ -- myPhotopipe.com, Inc. (Pink Sheets: MPPC), a web-based online provider of digital photo processing and related services, today announced that industry data released this week by PMA, a trade organization of photo manufacturers and retailers, reports that the number of prints made from digital photos continued to grow at double-digit percentage rates during April 2008.

The report also shows that growth in online ordering with mail delivery again outpaced all other methods of ordering prints, including in-store kiosks and other retail models. According to the PMA report, the number of prints made from digital photos increased 19% in April 2008 versus prior-year levels, while online ordering with home delivery rose 37%. The share-of-market for online ordering with mail delivery grew to 16.5 percent, or about one out every six prints made from digital images. Kiosks were flat at 14.8%, the second consecutive month where they fell behind online.

"Photography has interlocking links that spread across the Web in ways that keep people on their computers and within the Internet like no other retail product," stated L. Douglas Keeney, Chief Executive Officer of myPhotopipe.com, Inc. "Photography has become more computer- and online-centric than most people realize, and we think that means important things to our future. We get advice instantly from blogs and forums. We share photographs on Facebook and mySpace and flickr. We organize photos with Google's Picasa, and we use services like Blurb to make our photobooks, SmugMug to host our professional events, and jalbum to skin our own websites. And that's not counting all of the resources online that touch our world of digital images."

Keeney confirmed that myPhotopipe.com had an excellent April as well, paralleling the industry's overall growth. "Our sales rose 26% versus year-ago levels in a month when the industry was up 19%. This reflects the power of the professional photographer. Professional photographers generally lagged the consumer in the adoption of digital cameras, waiting for higher quality models to reach the market. Then they again lagged consumers as they integrated digital management into their workflow. When they finally turned to online services, they found soccer mom web sites and photo mousepads. myPhotopipe.com believes professional photographers do not spend upwards of $4,000 on digital cameras to make photo t-shirts. myPhotopipe.com is a 'pure play' online photo processor for digital photographers. We offer more than 1,000 print options in five substrates, but no mousepads," concluded Keeney.

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