DIGITAL PHOTOGRAPHY NEWS

PhotoWorks and American Greetings Celebrate Weddings Month with New Bridal Suite of Photo Products, and Exclusive Line of Photo Jewelry

Personal Photos Add a Special Touch to Engagement Announcements, Wedding Invitations, Guest Books, Bridal Party Gifts and More

CLEVELAND, June 12 /PRNewswire/ -- PhotoWorks (http://www.photoworks.com/ ), American Greetings (NYSE:AM) online personal photo publishing company and photography community, today unveiled a complete collection of coordinating bridal essentials -- ranging from engagement announcements and wedding invitations, to wedding planners and thank you gifts.

Also making its debut in June is PhotoWorks exclusive new line of photo jewelry, which any mother-of-the-bride or bridesmaid will cherish.

For today's bride and groom who want to create the perfect wedding -- but not break the bank -- PhotoWorks.com offers a simple, yet professional-quality solution to a variety of wedding essentials. This elegant bridal suite features a new Damask-style design, heartfelt expressions crafted by American Greetings and can be photo personalized for a meaningful touch. The collection includes:

Invitation Suites

• Damask Engagement Announcement (Under $2) - Personalize this announcement with your photo, monogram initials, names, date and message. Envelopes included.
  
  
• Damask Wedding Save-the-Date (Under $1) - Personalize this postcard with your photo, monogram initials, date, place and a brief custom message for your big day. Envelope not included; simply place your stamp on this postcard and drop it in the mail.
  
  
• Damask Wedding Invitation (Under $3) - Personalize this classic invitation with your photo, monogram initials, and all the details for your big event. Envelopes included.
  
  
• Damask Wedding RSVP (Under $1) - Personalize this with your photo, monogram initials, RSVP date and return address. Envelope not included.
  
  
• Damask Wedding Thank You [set of 12] (Under $2) - Personalize with your names, monogrammed initials and a photo from your wedding or honeymoon. There's plenty of room for your handwritten message to show your appreciation for gifts and for sharing your special day. Envelopes included.

Planning Essentials

• Wedding Planner ($16.95) - Select from multiple cover options for this photo personalized planner to keep track of all the details for your big event.
  
  
• Damask Guest Book ($39.95) - Includes 20 pages so you'll have plenty of room for signatures and special messages from friends and family. Commemorating and Gifting
  
  
• Damask Wedding Memories photo book ($39.95) - The perfect way to remember and celebrate your special day. Customize up to 80 pages with text and photos; numerous page layouts available.
  
  
• Damask Wedding Wine box ($29.95) - A timeless keepsake for wedding or anniversaries, this maple wooden box hold up to a 750ml bottle of your choice.
  
  
• Damask Keepsake Box ($29.95) - Lined with a soft felt, this is the perfect place to store and protect your treasured wedding keepsakes and memories.

Anniversaries

• Silver Anniversary Photo Book ($29.95) - This hardcover treasure features a die-cut window with your photo peeking out. Several page designs available to give yours that special touch.
  
  
• Gold Anniversary Photo Book ($29.95) - Celebrate your years together with this hardcover photo book featuring a die-cut window with your photo peeking out. Several page designs available to give yours that special touch.

Jewelry

• Charm Bracelet ($59.95) - A classic sterling silver bracelet with a sterling silver dime-sized square or circle photo charm. Add additional photo charms (each $29.95) with pictures of your closest girlfriends to create the perfect gift for your bridesmaids; packaged in a beautiful gift box.
  
  
• Sterling Silver Cluster Necklace ($79.95) - For the mother of the bride, an elegant sterling silver oval is the perfect frame for your favorite photo. This lovely necklace includes two small pearls and a heart which dangles as an accent; packaged in an elegant gift box.
  
  
• Pearl Accent Earrings ($29.95) - These silver and pearl accent earrings are a lovely compliment to the coordinating Sterling Silver Cluster Necklace.

In addition to the new Damask suite, PhotoWorks also features The Knot Boutique, a collection of coordinating engagement announcements, wedding invitations, RSVPs, event programs and thank you cards exclusively designed by The Knot. The Knot Boutique can be accessed under the "Cards" tab/Weddings on the PhotoWorks Web site.

PhotoWorks' Bridal photo books and gifts can be purchased online at www.photoworks.com beginning June 12th; select items are available at more than 200 American Greetings and Carlton Cards stores nationwide beginning June 30th.

About AG Interactive

AG Interactive (AGI), a subsidiary of American Greetings Corporation (NYSE:AM) , is a global leader in licensing and creating original self and social expression products for online, instant messaging and mobile platforms. To create its premier content, the company leverages one of the world's largest creative studios and digital library of award-winning expressive content as well as an extensive international distribution capability. AGI attracts more than 40 million unique visitors per month in 18 countries to its popular websites www.AmericanGreetings.com , www.BlueMountain.com , www.Egreetings.com , www.PhotoWorks.com and www.Webshots.com , as well as through Instant Messaging or online partnerships with AOL, MSN, and Yahoo!. The company has one of the largest online subscription services with over 3.7 million paying subscribers. For more information, visit http://www.aginteractive.com/ .

About PhotoWorks

PhotoWorks(R), an American Greetings company, is an Internet-based personal publishing company and photography community. The company's web-based services allow PC and Mac users to share and store their digital photos, host personalized My Share Web pages, sell one-of-a-kind products through My Storefront, join photo communities, and create hardbound photo books, customized greeting cards, calendars, prints and other photography-sourced products. Formerly known as Seattle Film Works, PhotoWorks has a 30-year national heritage of helping photographers share and preserve their memories with innovative and inspiring products and services. More information on the Company is available at www.photoworks.com .

About American Greetings Corporation

American Greetings Corporation (NYSE:AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion. For more information on the Company, visit http://corporate.americangreetings.com/ .

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