DIGITAL PHOTOGRAPHY NEWS

Toshiba Adds New 32GB and 16GB High Density SDHC Cards and 8GB microSDHC Card to Extensive Memory Card Line-Up

New Cards Provide High Capacity for Motion Pictures and High-resolution Images, and Music and Digital Content for Mobile Phones

TOKYO and IRVINE, Calif., Aug. 22 /PRNewswire/ -- Toshiba Corp. (Toshiba), a leading innovator in memory card solutions, today announced with Toshiba America Electronic Components, Inc. (TAEC)*, its subsidiary in the Americas, that it has reinforced its line up of SD High Capacity (SDHC)(1) cards with three new cards, including the world's first 32-gigabyte(2) (GB) memory card in this high density. Alongside the 32GB SDHC card, Toshiba also announced a 16GB SDHC card and an 8GB microSDHC card. All the new cards meet the Class 4 specification in the SD Speed Class, enabling them to deliver the high level performance and functionality essential for advanced mobile phones and other personal digital products.

The 16GB SDHC card will be available worldwide from October, and the 32GB SDHC card and 8GB microSDHC card will be launched worldwide in January next year.

The market for high-density memory cards is growing fast, driven by increasing demand for personal digital equipment able to handle motion pictures and high-resolution images. Demand for high-density microSDHC cards is expected to emerge in the mobile phone market, as on-board cameras advance multi-megapixel capacities, and demand for music and motion pictures are expanding as well.

Toshiba will continue to expand and upgrade its SDHC and SD Memory Card series to meet the growing demand for high speed, high density products.

Outline of New SD Memory Cards
Product Name	Density	SD Speed Class	Start of mass production
SDHC Memory Card
SD-M32G	32GB	Class 4	Jan., 2008
SDHC Memory Card
SD-M16G	16GB	Class 4	Oct., 2007
microSDHC Memory Card
SD-C08G	8GB	Class 4	Jan., 2008
Key Features

1. SDHC Memory Card (High Speed Type) [1] Realizes maximum write speed of 6 megabyte per sec (MB/s)(3) [2] "Class 4" SD Speed Class, with a minimum sustained data write of 4MB/s. [3] Integrates highly secure CPRM(4) copyright technology. 2. microSDHC Memory Card [1] Realizes large 8GB capacity in a microSDHC Card. It can store 139 hours(5) of music at a bit rate of 128kbps(6). [2] "Class 4" SD Speed Class, with a minimum sustained data write of 4MB/s. [3] Integrates highly secure CPRM copyright technology Specifications SD-HC032GT4,SD-HC016GT4,SD-MH008GA

• Interface: SD Memory Card Standard, v 2.0 Compatible
• Power Supply Voltage: 2.7 - 3.6V
• Compatible Standard: SD Memory Card Standard, v2.0 Compatible
• SD Speed Class: Class 4
• Maximum Write Speed: 6MB / Second
• Exterior Dimensions: 32×24×2.1(mm), 32×24×2.1(mm), 15×11×1(mm)
• Weight Approx.: 2g, 2g, 0.4g

Cards

The SD memory card was jointly developed in 1999 by Toshiba Corporation, SanDisk Corporation and Matsushita Electric Industrial Co. Ltd. (best known for its Panasonic brand name products). SD memory cards have been widely adopted worldwide. Toshiba has shipped more than 300 million memory cards(7) and is currently the world's second largest supplier(8) of NAND Flash memory. The addition of the SDHC card to the Toshiba SD Card family addresses the growing demand for high capacity storage.

Toshiba offers the latest high-capacity, high-performance memory cards, including SD, SD High-Capacity (SDHC), miniSD(TM), miniSDHC, microSD(TM) and microSDHC. The entire SD card line features cryptographic security, protection of copyrighted data, high-data transfer rate for fast copy/download and high storage capacity. TAEC currently offers SD Memory Cards with storage capacities of 1GB and 2GB in both its standard (blue) product family, and a higher performance (white) family of cards. The Toshiba SD Memory card line-up now includes miniSD in capacities ranging from 512MB to 2GB, a 4GB miniSD card, microSDHC cards in capacities of 2GB and 4GB, and SDHC Cards in capacities of 4GB and 8GB.

*About TAEC

Through proven commitment, lasting relationships and advanced, reliable electronic components, Toshiba enables its customers to create market-leading designs. Toshiba is the heartbeat within product breakthroughs from OEMs, ODMs, CMs, distributions and fabless chip companies worldwide. A committed electronic components leader, Toshiba designs and manufactures high-quality flash memory-based storage solutions, discrete devices, displays, medical tubes, custom SoCs/ASICs, digital multimedia and imaging products, microcontrollers and wireless components that make possible today's leading cell phones, MP3 players, cameras, medical devices, automotive electronics and more.

Toshiba America Electronic Components, Inc. is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, Japan's largest semiconductor manufacturer and the world's fourth largest semiconductor manufacturer (iSuppli, World's Top Semiconductor Supplier Rankings in 2006). For additional company and product information, please visit http://www.toshiba.com/taec/.

Information in this press release, including product pricing and specifications, content of services and contact information, is current and believed to be accurate on the date of the announcement, but is subject to change without prior notice. Technical and application information contained here is subject to the most recent applicable Toshiba product specifications. In developing designs, please ensure that Toshiba products are used within specified operating ranges as set forth in the most recent Toshiba product specifications and the information set forth in Toshiba's "Handling Guide for Semiconductor Devices," or "Toshiba Semiconductor Reliability Handbook." This information is available at http://www.chips.toshiba.com/, or from your TAEC representative.

All trademarks and tradenames held within are the properties of their respective holders.

  (1) SDHC Memory Cards can only be used for devices that support the SD
Memory Card Ver2.00 standard. SDHC Memory Cards are not backward
compatible with standard SD Memory Card slots, as the file formats
differ.
(2) When used herein in relation to memory density, gigabyte and/or GB
means 1,024x1,024x1,024 = 1,073,741,824 bytes.   Usable capacity may
be less.  For details, please refer to specifications.
(3) Read and write speed may vary depending on the read and write
conditions, such as devices you use and file sizes you read and/or
write. (For purposes of measuring write speed in this context,
1 MB = 1,000,000 bytes).
(4) The copyright protection technology developed by 4C Entity, LLC
(Toshiba, Matsushita, Intel and IBM), which is also used on DVDs.
(5) The number of hours were estimated by dividing the memory capacity by
the stated bit rate
(6) For purposes of measuring data transfer rate in this context,
1 kilobit (kb) = 1,000 bits.
(7) Source: Toshiba Corporation.
(8) Source: Gartner, Inc.

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