DIGITAL PHOTOGRAPHY NEWS

Fujifilm Announces New Photofinishing Software for 2007

New and Upgraded Software Solutions Deliver Increased Productivity and Image Quality

VALHALLA, N.Y. --(Business Wire)-- Mar. 5, 2007 FUJIFILM U.S.A., Inc. today announced a series of new and upgraded software solutions across its entire photofinishing line. These solutions are designed to help photofinishing retailers and professional labs streamline workflow and improve picture quality. With this announcement, Fujifilm reaffirms its commitment to the photofinishing market by providing software that supports the best imaging solutions on the market.

"Fujifilm is committed to providing our customers with the tools they need to keep pace with the demands of today's digital imaging industry, allowing them to deliver higher-quality products with greater efficiency," said Thomas Curley, director of marketing for lab solutions, Imaging Division, FUJIFILM U.S.A., Inc. "We've made significant enhancements to our existing line of software and worked hard to develop and offer new software products that are designed to make photofinishing easier and more profitable."

For the Retail Photofinisher, Fujifilm's software lineup includes:

• Frontier Photo Image Controller Version 3 (PIC3)
  PIC3 provides an improved user interface for more effective operation, an updated version of Image Intelligence(TM), support for USB devices on a Microsoft XP platform, and optional RAID storage upgrade to facilitate managing larger customer order volumes.
  
  
• Frontier Manager 2
  As an upgrade to standard Frontier PIC, Frontier Manager 2 provides an efficient retail operation workflow that enables simultaneous film scanning and digital order input, as well as efficient scheduling of customer orders to meet promised delivery commitments. Frontier Manager 2 also provides support for multiple laser printers, and features a redesigned user interface for more efficient operation.
  
  Using the latest in printer driver architecture, Frontier PIC and Frontier Manager software is available for the complete line of Frontier scanners and printers, and supports Fujifilm GetPix kiosks, Get The Picture Online services, and Fujifilm's newly announced Lab$ense lab monitoring services.
  
  Additional revenue generating services can now be integrated into the Frontier PIC workflow with the addition of available kits to support Rimage CD production systems, Zebra card printing solutions, and wide format inkjet poster printing to the Epson 7800 printer.

• Photo Image Controller Professional Version 3 (PIC Pro 3)
  Fujifilm's upgraded professional lab Frontier Pro workflow software, PIC Pro 3, features significant improvements in order management, image workflow and image quality. PIC Pro 3 features a complete color management system (CMS), as well as the latest version of Image Intelligence. PIC Pro 3 also supports order fulfillment from Fujifilm Studiomaster PRO, as well as from Express Digital Darkroom, Softworks ROES and LabPrints. With these enhancements, Fujifilm is providing the professional lab with the ability to support digital orders from a wide variety of popular ordering methods, used by professional photographers for image editing and print ordering.
  
  
• LS Litebox
  LS Litebox is a database driven digital production system for professional school and event photo lab operations, where integration of image files and client data need to be supported in a managed workflow. The system provides output to Frontier laser printers as well as to a wide variety of output devices, and integrates the entire digital production system to improve productivity in the high-volume market of school and event photography. LS Litebox offers dynamic templates to allow images to be combined with different backgrounds, overlays, masks and text fields, creating a wide range of products for the end consumer.
  
  
• Image Intelligence(TM) Portrait and Image Intelligence Professional
  Based on Fujifilm's Image Intelligence(TM) technology, Image Intelligence(TM) Portrait and Professional are professional color and image correction tools designed to offer batch processing via automatic and semi-automatic analysis and adjustment of individual images, so professional photographers can spend more time on picture-taking, rather than picture correction. Image Intelligence(TM) Portrait utilizes Fujifilm's groundbreaking face detection technology to recognize facial skin tones and provide optimum results of color adjustments. Both tools are designed to sit at the front end of a lab's workflow, providing auto correction for image files that can be printed in a variety of sizes and formats.
  
  For additional information, go to http://www.fujifilmusa.com/pma.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2006, had global revenues of $22.8 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.