Olympus Stylus 770 SW Digital Camera Introduction
Shockproof, Waterproof, Freezeproof and Crushproof Ultra-Compact Digital Camera is Designed to Capture Amazing Images Anywhere
CENTER VALLEY, Pa, January 25, 2007 – Olympus today rolled out the
toughest digital camera in the Stylus series: the Stylus 770 SW. Built
for active lifestyles, the 7.1-megapixel ultra-compact camera is
designed to take great photos in nearly any environment, including in
water down to depths of 33 feet (10 meters) and in winter weather as
frigid as 18 degrees below freezing (14 degrees Fahrenheit; -10 degrees
Celsius). It can also survive falls up to five feet and heavy loads up
to 220 pounds of pressure. Within the camera’s rugged exterior is an
array of innovative technologies to ensure clear, sharp images in the
roughest of shooting situations.
The Stylus 770 SW boasts several signature features:
Shockproof, waterproof, freezeproof and crushproof, the Stylus 770 SW’s
rugged body design is strong enough to sustain life's adventures;
- A large, bright 2.5-inch HyperCrystal™ LCD improves shooting and sharing pictures in bright-light and low-light situations; and
Digital Image Stabilization boosts ISO sensitivity and shutter speed to
capture crisp, clear pictures when you or your subject is moving.
pioneered the shockproof and waterproof category in 2006 with the
Stylus SW series, and in many ways has changed the face of digital
photography,” said Michael Barnett, product manager, Olympus Imaging
America Inc. “Today, we’re unveiling the Stylus 770 SW, which offers
extended waterproof capabilities, increased durability and enhanced LCD
performance. It’s perfect for the great outdoors or a night on the
town, and it’s truly the anytime, anywhere digital camera."
Designed to Withstand Drops from Five Feet
Built with durable materials and shock-absorption technology that
minimizes the impact delivered to the lens and circuitry when dropped,
the Stylus 770 SW delivers superior durability in a premium
point-and-shoot digital camera.
Offers Increased Waterproof Capabilities
Take great photos down to 33 Feet (10 Meters)
By combining a lightweight, stainless steel exterior with rubber
gaskets and O-rings to seal the interior from the elements, Olympus
delivers a slim body design that performs as well under water (down to
33 feet/10 meters below the surface) as it does on land. Also, the
inclusion of four custom underwater scene modes make the Stylus 770 SW
the perfect camera for the pool, snorkeling and scuba diving. For those
who want to explore greater depths, the PT-035 underwater housing,
designed specifically for the Stylus 770 SW, enables the camera to
venture approximately 130 feet (40 meters) beneath the surface.
Built-in Manometer Records Depth and Altitude
The Stylus 770 SW offers the first built-in manometer, which measures
water and air pressure, enabling you to accurately monitor the depth or
altitude of your images. It’s the perfect camera for adventure-seekers
who want to snap shots while scuba diving, skiing and hiking. The depth
and altitude are recorded when each image is taken, and the information
is stored within each picture’s digital file. Wow friends and family
with the exact depth or altitude of your favorite underwater snapshot,
mountain landscape or any other image!
Water-Repellant Lens Coating
The Stylus 770 SW features a water-repellant lens coating to prevent
water droplets from forming on the lens so you get crystal clear shots
no matter how wet the shooting environment.
Freezeproof for Winter’s Bitter Cold
Harsh winter weather doesn’t stop outdoor enthusiasts, athletes and
sports fans. Don’t let it stop you from capturing memorable moments.
The Stylus 770 SW performs when mother nature dips below freezing (14
degrees Fahrenheit; -10 degrees Celsius).
Crushproof to 220 Pounds-Force
Thin enough to fit in a back pocket, the camera also features a durable
stainless steel body and reinforced LCD panel engineered to withstand
loads of up to 220 pounds-force. So you do not have to worry about
damaging your camera in a backpack, luggage or by simply sitting down.
Large 2.5-Inch HyperCrystal™ LCD
The Stylus 770 SW boasts a large, high-resolution HyperCrystal™ LCD,
which enables clear, high-contrast images. It increases the brightness
of the LCD for better visibility in low-light and bright-light
situations – perfect for composing subjects underwater or in direct
sunlight. Images are also viewable on the 2.5-inch LCD from
140-degrees, enabling photos to be composed from a wider range of
angles and viewed by several people at once.
Digital Image Stabilization
The Stylus 770 SW features Digital Image Stabilization (DIS) for
capturing crisp, clear pictures. By boosting the camera’s ISO
sensitivity and shutter speed, DIS freezes the action and provides
Bright Capture Technology for Easy Low-Light Photography
Low-light photography has never been easier thanks to Olympus’
revolutionary Bright Capture Technology. A brightened preview on the
LCD enables simple composition; and with specific scene modes for high
sensitivity settings (up to ISO 1600) and rapid auto-focus, even
fast-action photos can be captured under low levels of available light.
An LED Illuminator works like a mini-flashlight on the front of the
camera to enhance focus during macro shooting – great for underwater
close-ups where light is scarce. The LED also works in conjunction with
Bright Capture to help illuminate your subject when taking low-light
7.1-Megapixel Image Sensor for Superior Image Quality
The 7.1-megapixel CCD image sensor inside the Stylus 770 SW delivers
high-quality images that are consistently sharp and vivid even in
large-format prints – up to poster sizes as large as 16 x 20 inches.
Stylish, Compact, Rugged Design
The Stylus 770 SW combines light, durable body construction and
shock-absorbing materials throughout the interior with the sealant
technology used in Olympus underwater housings. In addition to the
shockproof, waterproof and crushproof construction, the Stylus 770 SW
features the stainless steel body and clean, smooth lines that make it
the ideal pocket camera. At a thickness of less than 0.8 inch, the
camera easily slips into a pocket, handbag or backpack.
High Quality Olympus Lens Elements
Olympus lenses are known worldwide for producing sharp, vibrant image
quality. This is achieved through a number of key technologies, such as
Olympus ED and high-refractive lens elements, designed specifically for
digital cameras. The 3x lens provides the equivalent of 38 to 114mm
focal length in 35mm photography to bring the action closer, and a
Super Macro Mode that captures details as nuanced as the iridescent
petals of a flower, from as close as 2.8 inches.
TruePic TURBO™ for High-Speed Response
Olympus’ exclusive TruePic TURBO™ Image Processor enhances image
quality and delivers faster overall processing speeds for rapid
startup, shutter release and playback. TruePic TURBOTM enables the
Stylus 770 SW to capture information from all 7.1 million pixels with
pixel “micro-smoothing” that delivers clearer and more color-accurate
photos. The fast startup of less than one second and nearly instant
shutter release time ensures a high-speed response so your camera is
always ready to take great pictures.
27 Selectable Shooting Modes
With 24 pre-programmed scene modes, such as Beach & Snow, Available
Light Portrait, Sunset, and Under Water Snapshot, the Stylus 770 SW
makes it easy to capture beautiful images in a variety of lighting and
shooting situations. Also, with its Movie Mode, the Stylus 770 SW can
record VGA-quality videos with sound – above and below the water’s
surface – limited only by the size of the internal memory or xD-Picture
Card™ in the camera.
editing features such as red-eye fix, resizing, adding frames or text,
and color brightness or saturation adjustments, users can edit photos
anywhere with ease – touch up or embellish your photos without your
OLYMPUS Master™ Software
OLYMPUS Master™ software
provides the ultimate in digital imaging management. An intuitive user
interface makes downloading to your computer quick and simple, and
images are easily organized by folders or albums. And with one-click
editing tools, such as red-eye removal, images can be touched up before
printing or e-mailing. Online support, templates, firmware upgrades and
other user services are just a mouse-click away. Use the optional
muvee? Theater Pack to create professional quality slide shows and DVDs
from your pictures using any of several built-in templates.
Olympus Premium and Sporty Carrying Cases
Olympus offers premium cases in six colors, including chocolate suede
and red leather. A sporty neoprene case is also available for the
Stylus 770 SW and is perfect for active or outdoor situations.
The Stylus 770 SW will be available in March 2007. It includes: a wrist
strap, camera WIN/Mac USB cable, audio/video cable, LI-42B Li-Ion
rechargeable battery and charger, manual, warranty card and OLYMPUS
Master software (CD-ROM).
Stylus 770 SW Estimated Street Price: $379.99 (U.S.)
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader,
designing and delivering award-winning products for consumer and
Olympus Imaging America Inc. works
collaboratively with its customers and its ultimate parent company,
Olympus Corporation, to develop breakthrough technologies with
revolutionary product design and functionality that enhances peoples’
lives every day. These include:
- Digital and film cameras
- Professional SLR Imaging Systems
- Digital and Microcassette recorders
- Personal Photo Printers
- Digital Media
Imaging America Inc. is responsible for sales in the United States,
Canada, Mexico, the Caribbean, and Central and South America. For more
information, visit: www.olympusamerica.com.