DIGITAL PHOTOGRAPHY NEWS

Polaroid Launches Photo Backup Device at CES

ClickFree(TM) Device Allows Fast, Easy Photo File Backup Without Hassle

LAS VEGAS, Jan. 9 /PRNewswire/ -- (Consumer Electronics Show) -- Polaroid, a leader in fun, family-centric consumer electronics, announced today it will launch its new media backup device at the 2007 International Consumer Electronics Show (CES) in Las Vegas. The device enables consumers to back up photos from their personal computer by simply plugging the device into the computer's USB port. It instantly searches the computer for all digital images and copies them over to the device without having to install or configure any software or even clicking a mouse, an industry first. The device will be on display in the Polaroid booth (Las Vegas Convention Center, Central Hall, booth no. 13614) at CES from January 8-11, 2007.

Using ClickFree(TM) technology (patent pending), Polaroid's media backup ensures a secure and easy process that eliminates the frustration of digital photo backup, making it ideal for all end users including those with little computer knowledge.

"Photo backup is not being performed by many consumers mainly due to apprehension or frustration of using existing external backup devices," says Jon Pollock, Vice President and General Manager of Product Planning and New Technology at Polaroid. "This is truly a groundbreaking product and user experience. It is so simple to use that we know consumers will finally be backing up photos on a regular basis."

Product launch is scheduled for the first quarter of 2007. The device contains a 2.5" hard drive that will hold up to 40,000 photos. In addition to backing up photos, the device has several convenient features such as online sharing and printing of photos via Internet-based services.

About Polaroid
Polaroid Corporation, a company of Petters Group Worldwide, designs, develops, manufactures and markets a variety of consumer electronics products including LCD TVs, portable DVD players, digital cameras, GPS, instant cameras and film, and more, all of which are marketed worldwide. Polaroid offers retailers a merchandising solution to higher profits through a full line of products backed with one of the most recognized brand names in the world. For more information, visit http://www.polaroid.com/.

Specifications

CGA-02540: Media Backup - Photo Edition

Features

• Worry-free ClickFree™ Back up technology - no buttons to push
• 40G hard drive automatically stores up to 40,000 digital photos
• Keeps your photo memories safe and secure for a lifetime
• Automatic search, copy and storage system
• Includes AC adapter and USB cable for file transfer and power
• Print photos directly from the media backup device
• Email images to friends and family
• Burn CDs directly from the media backup device
• Seamlessly order and share photos through an online service
• Organize and manage photo libraries for easy access
• Windows 2000 and XP Compatible