DIGITAL PHOTOGRAPHY NEWS

FUJIFILM Announces Three New FinePix Digital Cameras along with Storage Solutions On the Eve of the 2007 International Consumer Electronics Show

LAS VEGAS --(Business Wire)-- Jan. 4, 2007 -- FUJIFILM U.S.A, Inc. announced today that they will be showcasing the new 8-MegaPixel FinePix F40fd with Fujifilm's Face Detection Technology in meeting rooms N115 and N116 in the Central Hall of the Las Vegas Convention Center throughout the show.

All-in-One Compact Showcases Face Detection
Combining unequalled performance and ease of use, the FinePix F40fd is a compact, highly portable and stylish digital camera. It's packed with features that make it easy for new photographers to get great pictures, and experienced digital camera buffs will love the advanced photographic capabilities that result in exceptional performance. These include Face Detection Technology by Fujifilm, a hardware based system using Fujifilm's proprietary dedicated LSI chip, which can detect up to 10 human faces in a scene in as little as 5/100's of a second, and Dual Shot Mode, a convenient function that takes two shots in rapid succession, one with flash and one without, letting the user decide on the best picture.

Face Detection Technology
Life doesn't give too many second chances, and a group photo can be tough to capture. Now, the FinePix F40fd features Face Detection Technology by Fujifilm that makes it easy. It sets the correct focus and exposure automatically, regardless of where subjects are located within the frame. Face Detection Technology can even perform flawlessly in difficult focusing and lighting conditions, such as off-center subject faces, low light situations, and even backlit conditions. Fujifilm's Face Detection Technology also enhances playback functions with the ability to zoom in on each detected face automatically. Now users can check to make sure everyone's eyes were open and they're smiling, crop images for the perfect portrait and perform a variety of other functions to make sharing more fun.

Fujifilm's Real Photo technology
Frequently, pictures taken in evening environments, birthday parties or any dim-lit situation can create problems for some digital cameras. The FinePix F40fd allows users to effortlessly capture the moment as their eye sees it, with tremendous clarity and low noise, using Fujifilm's Real Photo technology. Thanks to the 6th generation FinePix Super CCD-HR chip and the RP processor, the FinePix F40fd can utilize ISO settings of up to 2000, capturing stunning images even in low light while preserving the natural color and clarity of the shot.

Picture Stabilization" mode
To make it easy for consumers to achieve blur-free results, the FinePix F40fd also features Fujifilm's "Picture Stabilization" mode. Not only does Picture Stabilization reduce the "blur" effect from the photographer's hand-shake, it also adjusts for subject movement, and compensates for low light shooting, making it a comprehensive solution to prevent blurry photos. This easy-to-identify, automatic setting lets the FinePix F40fd choose the correct light sensitivity and shutter speed for the highest quality digital pictures, with sharp, clean and clear results.

Intelligent-Flash (i-Flash) System
At times using a flash may be necessary to help secure adequate lighting and image quality. This is when the FinePix F40fd's Intelligent-Flash system, or "i-Flash" comes into play. i-Flash detects subtle lighting differences within a scene, and then varies the flash intensity accordingly. It also leverages the high sensitivity of FinePix cameras to enable the camera to use less flash, preventing that "blasted with light" effect that so many digital camera flashes leave you with. The result is pleasing, natural tones with no flash "wash-out".

Price and Availability
The FinePix F40fd will debut in March 2007 at a retail price of $299.

The FinePix F40fd will feature an xD-Picture Card / SD Media Card compatible slot.

Fujifilm Addresses Issues of Backup & Storage of Digital Content
Fujifilm will also be displaying optical disc products as well as information on unique optical disc advances created using the company's 70 years of photosentive chemical experience and thin-film coating manufacturing abilities. The products and technologies will help advance optical solutions for managing the growing amount of data building from digital photos, entertainment downloads and personal files. Fujifilm has pioneered breakthrough coating technologies such as the Fujifilm OXOLIFE oxonol-based dye, metal-free DVD dye that helped DVDs break performance barriers while also providing a more environmentally friendly manufacturing solution to the industry.

On display at CES will be Fujifilm's full line of DVD and CD products, as well as samples of Fujifilm's high capacity Blu-ray and HD DVD disc media. Fujifilm will also have on display a new disc labeling system announced in Japan and Europe called "LabelFlash," which utilizes enhanced firmware and the existing DVD recording laser to "etch" an image into specially formulated Fujifilm dye on the "label side" of a standard blank disc. This process eliminates the need for special disc printers or sticky labels for archived DVD content.

Additionally, Rich Gadomski, VP of Marketing for Recording Media at Fujifilm will sit on a Fujifilm sponsored roundtable at Storage Visions 2007 (concurrent with CES) moderated by Lee Gomes of The Wall Street Journal, "Digital Storage for the Content Value Chain: What sort of Business is this?" This high level executive panel will feature industry leaders discussing digital storage challenges and opportunities for creation, distribution and reception of entertainment and personal content. The session will take place at the Flamingo Hotel, Room B2 at 9:30 AM on January 7, 2006.