DIGITAL PHOTOGRAPHY NEWS

Panasonic Introduces the HDC-SD1 and HDC-DX1 3CCD High Definition Camcorders

Two New HD Video Camcorders For SDHC or DVD Recording

SECAUCUS, N.J., Dec. 7 -- Panasonic today announced two all- new High Definition video camcorders designed to keep pace with the continued evolution in video toward larger TV screens and higher definition video content. The new HDC-SD1 and HDC-DX1 record beautiful, detailed High Definition video images and clear, high-quality sound that make for exceptional viewing on today's most advanced home theater systems.

The HDC-SD1 records onto high capacity, solid-state SDHC Memory Cards. This tough, compact model debuts as the world's smallest and lightest 3CCD High Definition video camcorder(1). Because there are no moving parts in the recording section, the HDC-SD1 is also exceptionally resistant to impact. The user can count on reliable, virtually error-free recording.

The HDC-DX1 records onto convenient DVD discs. There is never a need to rewind or fast-forward, so users can play back a scene immediately after recording. The video image and sound data are recorded directly onto the disc for easy storage.

Both models use the high-resolution AVCHD format and feature the kind of 3CCD video recording system used in many professional broadcast cameras. The HDC-SD1 provides about 1 hour of High Definition recording on a 4GB SDHC Memory Card and the HDC-DX1 provides about 40 minutes of High Definition recording on a dual-layer DVD-R disc.

"We're excited to introduce Panasonic's first consumer High Definition video camcorders," said Rudy Vitti, national marketing manager, Panasonic Consumer Electronics Company. "We've implemented our black box technologies, such as our 3CCD camera system and Optical Image Stabilization to deliver the best image quality to consumers. These two camcorders offer quality and accessibility, with the scalability of SD memory with the HDC-SD1 or the convenience of recording to DVD discs with the HDC-DX1."

Panasonic, which has devoted extensive research and development to improving the image and sound quality of home-use video cameras, believes that the 3CCD camera system is essential to creating High Definition video cameras with the level of image quality demanded by consumers today. In a 3CCD camera system, the light received through the lens is split into its three primary color components (red, green and blue), and the signal from each is processed by one of the three CCDs (charge-coupled devices or chips). Compared with conventional 1CCD camera systems, Panasonic's 3CCD system provides more vivid, true-to-life colors, greater detail and richer gradation.

These two new models also incorporate Panasonic revolutionary Optical Image Stabilizer (O.I.S.) that minimizes the effect of the slightest shake of the hands, resulting in crisp, clear images that are beautiful on a large screen. Because this system is optical and not digital, there is no loss of quality and images are captured in all of their original beauty. O.I.S. is truly necessary in the age of large-screen, high-resolution TVs, when every image imperfection is easily visible.

The HDC-SD1 and HDC-DX1 feature the world's first 5.1-channel surround sound system with 5 microphones(2). When recordings made with these models are played on a 5.1-channel home theater system, viewers are surrounded by a clear, detailed sound that makes them feel as if they are right in the middle of the action. A Zoom Mic function links the microphone's action to the camera's action. When zooming in on a subject in the distance, for example, the microphones also zoom in and record the sounds specific to that subject. When recordings made with the HDC-SD1 and HDC-DX1 are viewed on a large- screen, high-resolution TV with 5.1-channel surround sound, the result is the kind of detailed, vibrant images and acoustic performance that make High Definition a truly revolutionary technology.

The Leica Dicomar lens featured in the HDC-SD1 and HDC-DX1 has 13 lens elements in 10 groups, with 21 multi-coated surfaces, and uses low-dispersion optical glass to reduce chromatic aberration(3). This advanced lens also minimizes harmful reflections, so images are crisp, clear and free of flare and ghosting.

With the HDC-SD1 and HDC-DX1, Panasonic has set new image and sound quality standards for today's video cameras, while giving home users a tool for making their own High Definition recordings.

Both high definition camcorders will be available in March, the HDC-SD1 for a suggested price of $1,499.95 and the HDC-DX1 for a suggested price of $1,399.95.

  (1) As of Dec. 6, 2006

  (2) For Video Camera, as of Dec. 6, 2006.

  (3) Leica is a registered trademark of Leica Microsystems IR GmbH, and
      Dicomar is a registered trademark of Leica Camera AG.

                          HDC-SD1 Specifications

  Power source                    DC 7.2 / 9.3 V
  Power Consumption               8.0 W
  Signal system                   1080 lines, 60fields
  Weight(w/o Battery)             430g
  Dimensions (W x H x D)          74 x 69 x 142 mm
  Image Sensor                    1/4-inch 3CCD image sensor
                                  Total pixels   approx.560 K x 3
                                  Effective pixels Motion Picture:
                                  approx.520 K x 3(16:9)
                                  Still Picture: 520 x 3 (16:9)
  Lens                            Auto iris, 12X power zoom
                                  F 1.8 to 2.8 (f = 3.0 to 30.0mm)
                                  35mm equivalent
                                  Motion picture: 38.5 to 462 mm (16:9)
                                  Still picture: 38.5 to 462mm (16:9)
  Filter diameter                 43 mm
  Zoom                            12X optical zoom, 30/120X digital zoom
  Monitor                         3'' wide LCD monitor (approx. 250K pixels)
  Microphone                      Stereo 5ECM, 5.1-ch Surround Sound, Zoom
                                   Microphone, Wind Noise Reduction
  Speaker                         Dynamic type
  White balance adjustment        Auto / White Set / Indoor / Outdoor (with
                                  IR sensor)
  Standard illumination           1,400 lx
  Minimum required illumination   6 lx (2 lx in Color Nigh View mode)
  High-speed shutter              1/60 - 1/8000 (Motion Picture),
                                  1/60-1/8000 (Still Picture)
  Recording media                 SD Memory Card, SDHC Memory Card
  USB                             Card reader / writer function (No
                                  copyright protection support)
                                  High-Speed USB (USB2.0) (miniB)
                                  Pict Bridge-compliant
  Flash                           Available flash range: approx. 1m to 2.5m
  Standard accessories            AC Adaptor, Battery Pack, IR Remote
                                  Controller, USB Cable,
                                  D component Cable, AV / S-Cable (Multi-
                                  cable), SDHC Memory Card (4GB), CD-ROM (HD
                                  Writer Ver1.0E for SD1)

  Motion pictures
  Compression                     MPEG4-AVC / H.264 (AVCHD standard
                                  compliant)
  Transfer rate                   HF: Approx. 13 Mbps (CBR)
                                  HN: Approx. 9 Mbps (VBR)
                                  HE: Approx. 6 Mbps (VBR)
  Audio compression               Dolby Digital (Dolby AC3), 5.1ch or 2ch

  Still pictures
  Compression                     JPEG (DCF/Exit2.2 compliant)
  Picture size                    1920 x 1080 / 2.1MEGA (16:9)



                          HDC-DX1 Specifications

  Power source                    DC 7.2 / 7.3V
  Power Consumption               11.4W (EVF)/ 8.3W (LCD) (HN mode using for
                                  RAM disc)
  Signal system                   1080 lines, 60fields
  Weight(w/o Battery)             680g
  Dimensions (W x H x D)          92 x 91 x 174(163 without Battery) mm
  Image Sensor                    1/4-inch 3CCD image sensor
                                  Total pixels  approx.560 K x 3
                                  Effective pixels Motion Picture:
                                  approx.520 K x 3(16:9)
                                  Still Picture: 520 x 3 (16:9)
  Lens                            Auto iris, 12X power zoom
                                  F 1.8 to 2.8 (f = 3.0 to 30.0mm)
                                  35mm equivalent
                                  Motion picture: 38.5 to 462 mm (16:9)
                                  Still picture: 38.5 to 462mm (16:9)
  Filter diameter                 43 mm
  Zoom                            12X optical zoom, 30/120X digital zoom
  Monitor                         3'' wide LCD monitor (approx. 250K pixels)
  Microphone                      Stereo 5ECM, 5.1-ch Surround Sound, Zoom
                                  Microphone, Wind Noise Reduction
  Speaker                         Dynamic type
  White balance adjustment        Auto / White Set / Indoor / Outdoor (with
                                  IR sensor)
  Standard illumination           1,400 lx
  Minimum required illumination   6 lx (2 lx in Color Nigh View mode)
  High-speed shutter              1/60 - 1/8000 (Motion Picture), 1/60-
                                  1/8000 (Still Picture)
  Recording media                 8cm DVD-RAM Ver2.1 / DVD-R for General
                                  Ver2.0 / DVD-RW Ver1.1 2x-speed (2x / 1x)
                                  / DVD-R for DL Ver3.0 / SD/SDHC Memory
                                  Card
  USB                             Card reader / writer function (No
                                  copyright protection support)
                                  High-Speed USB (USB2.0) (miniB)
                                  Pict Bridge-compliant
  Flash                           Available flash range: approx. 1m to 2.5m
  Standard accessories            AC Adaptor, Battery Pack, IR Remote
                                  Controller, USB Cable, D component Cable,
                                  AV / S-Cable (Multi-cable)

  Motion pictures
  Compression                     MPEG4-AVC / H.264 (AVCHD standard
                                  compliant)
  Transfer rate                   HF: Approx. 13 Mbps (CBR)
                                  HN: Approx. 9 Mbps (VBR)
                                  HE: Approx. 6 Mbps (VBR)
  Audio compression               Dolby Digital (Dolby AC3), 5.1ch or 2ch

  Still pictures
  Compression                     JPEG (DCF/Exit2.2 compliant)
  Picture size                    1920 x 1080 / 2.1MEGA (16:9)