DIGITAL PHOTOGRAPHY NEWS

Pure Digital Introduces World's First Camcorder to Enable Direct Uploads to Video Sharing Web Sites

Simple, Pocket-Sized Device Integrates with Google Video and Grouper Networks to Deliver True End-to-End Solution for Capturing and Sharing Home Video

SAN FRANCISCO, Oct. 16 /PRNewswire/ -- Video sharing on the Internet is not just for the techno-savvy anymore, thanks to the new Pure Digital Point & Shoot Camcorder available the first week of November at retailers nationwide for just $129.99. Through the company's new relationships with Google Video and Grouper Networks, the Pure Digital Point & Shoot Camcorder has taken sharing home videos online to a whole new level of simplicity and convenience. The camcorder has built-in software that enables users to connect directly to video sharing web sites, paving the way for everyone from moms to teens to share video easily -- privately or publicly -- on this popular new breed of sites.

Since its initial introduction, the pocket-sized, affordable Pure Digital Point & Shoot Camcorder has been heralded as revolutionary in its simplicity. Now, using the camcorder, consumers are able for the first time to go from shooting video to sharing it on Internet sharing sites in just three steps: shoot video with the touch of a button; plug the camcorder's built-in USB arm into a PC or Mac; and upload video directly to sharing web sites Google Video or Grouper Networks via on-board software. The software includes other convenient sharing options, such as one-step emailing, video greeting cards for a variety of special occasions, and custom-edited movie mixes.

Pure Digital Point & Shoot Camcorder users can choose to share their home movies exclusively with friends and family they invite to watch their video or post it publicly on the sites where it can be viewed by anyone around the world.

"The Pure Digital Point & Shoot Camcorder is an easy and affordable way to capture and share high-quality home video," said Jonathan Kaplan, CEO, Pure Digital Technologies. "Now everyone can get in on the video sharing craze -- from parents who only want to share videos privately with friends and family to young people eager to make their creations available to millions."

"Video sharing on the Internet has become a tremendously popular way of communicating and building community," said Hunter Walk, business product manager, Google Video. "Devices like this new simple camcorder from Pure Digital make it possible to upload video directly to Google Video and will fuel the sharing of great video moments."

"Integrating Grouper's video sharing service inside the Pure Digital camcorders is a groundbreaking step in bringing video sharing to the mass market," said Josh Felser, president, Grouper Networks. "This opens up a whole new world for friends and family to share memories."

• 2x digital zoom; 1.4 inch color playback screen
• Instant playback, review and delete features
• On-board software for simple viewing, sharing and archiving videos
• Video upload, sharing and free hosting options with Google Video and Grouper Networks
• Simple email functions and video greeting cards powered by Grouper Networks
• Home movies can be viewed instantly on TV or PC
• Pricing: $129.99 for the 30-minute camcorder; $169.00 for new 60-minute model
• Camcorder will be available at over 10,000 retail locations including Target, Costco, CVS/pharmacy, RiteAid Pharmacy, Longs Drugs, Duane Reade, Eckerd Pharmacy, Ritz/Wolf Camera Centers, Amazon.com and Albertsons
• For DVD processing, return to one of over 9,000 Pure Digital-certified retail locations

About Pure Digital Technologies, Inc.
Pure Digital Technologies is a pioneer in developing simple and affordable digital imaging solutions for the mass market. Its award-winning product portfolio includes the world's only one-time-use digital cameras and video camcorders as well as the first Point & Shoot Camcorder. To complement its consumer devices, the company partners with leading retailers to distribute its processing technology. The Pure Digital Imaging Platform is installed in over 9,000 1-hour processing locations nationwide, including CVS/pharmacy, RiteAid Pharmacy, Ritz/Wolf Camera Centers, Duane Reade, and Longs Drugs.

About Google Video>
Google Video is a comprehensive video distribution platform of free and paid, user-generated and professional video content. Google Video makes it easy for users to discover, watch and share videos and premium video producers to monetize and distribute their content. For more information, please visit: http://video.google.com/ .

About Grouper Networks
Grouper Networks, recently acquired by Sony Pictures Entertainment, enables its members to watch, share and create video on the Web, desktop and connected devices, and continues to be the leading innovator in the user- generated video space. Members can browse videos on Grouper.com and post them to a wide variety of third-party Web sites directly from Grouper. With one click, members can add video to their personal pages on MySpace, Blogger, Friendster and Wordpress, or download to their desktops, iPod and Sony PSP. Grouper Networks is located in Sausalito, California. For more information visit http://www.grouper.com/ or call 415-877-4800.