DIGITAL PHOTOGRAPHY NEWS

BenQ Introduces Digital Camera with Sleek Design

The BenQ E720 features a sleek brushed aluminum body with a shiny metal grip and an anti-oxidized, moisture resistant aluminum surface.The BenQ E720 features a 7 megapixel CCD image sensor, 3x optical zoom, smc Pentax lens and a sleek aluminum body design

Europe, 12 October, 2006 - BenQ today introduced a new addition to its award-winning digital camera lineup with the new E720, featuring a 7.0 megapixel CCD image sensor, 3x optical zoom, smc Pentax (Super Multi-Coating) lens and a large 2.5 inch LTPS display. The BenQ E720 features a sleek brushed aluminum body with a shiny metal grip and an anti-oxidized, moisture resistant aluminum surface.

"Sometimes design inspiration comes from items we love to look at and touch; for many, this means luxury products such as handbags and fragrances. When I look at the E720, I think of something luxurious." said Manfred Wang, Director of BenQ Lifestyle Design Center. "If you place the E720 vertically, you'll see its resemblance to a fragrance bottle, complete with a luxurious stopper on top."

In addition to its luxurious exterior, the E720 is equipped with an array of functions including shake-free mode which prevents image blur due to handshake, 13-scene modes for quick setting adjustments, and continuous movie recording with optical zoom. Furthermore, the BenQ E720 supports high light sensitivity of up to ISO 1200 of which helps to facilitate shooting when capturing fast-moving objects or taking photos in poor lighting conditions. The BenQ E720 supports 3:2, 16:9 and 4:3 aspect ratio output size and PictBridge function for direct photo printing via a compatible printer.