DIGITAL PHOTOGRAPHY NEWS

ArcSoft's Embedded Solutions for Easier In-Device Digital Photography

COLOGNE, Germany -- ArcSoft Inc. today demonstrated to the global audience its widely touted ArcSoft Anti-Shaking, Face Tracking, and Smart De-Noise Embedded Solutions for digital cameras and camera phones. These solutions are intended to empower digital camera and camera phone makers with more attractive functions and additional value.

"The market is very excited about these technologies," said Mr. Michael Downs, Vice President of Marketing and Business Development. "Today's digital capture devices are mainstream with a wide range of product choices from camera phones, inexpensive digital point-and-shoot cameras, to digital SLRs. Thanks to our Anti-Shaking, Face Tracking and De-Noise technologies now embedded into their devices, people can remove undesirable blurring and further enhance pictures right from the image source," Mr. Downs further commented.

Key Features of ArcSoft's new Embedded Solutions:

ArcSoft Anti-Shaking

• Real-time, in-device blur removal

• Eliminates local and global blurs

• Reduces image information loss caused by over-exposure

  ArcSoft Face Tracking

• Detects and tracks faces in real-time

• Tracks multiple faces at one time

• Reliably detects faces in different lighting environments

  ArcSoft Smart De-Noise

• Automatic in-device noise removal

• Designed exclusively for digital cameras and camera phones

• Excellent de-noise results without losing image details

These three new technologies further expand ArcSoft's extensive line of embedded solutions and confirm ArcSoft's position as one of the key providers of multimedia software for Digital Camera and Camera Phone vendors worldwide.

ArcSoft's Embedded Imaging Solutions cover a broad spectrum of advanced functions:

• New! ArcSoft Anti-Shaking
• New! ArcSoft Face Tracking
• New! ArcSoft Smart De-Noise
• ArcSoft Red-Eye Removal
• ArcSoft Auto-Enhance
• ArcSoft PhotoStitching
• ArcSoft FunnyFace
• ArcSoft Creativity

About ArcSoft Inc.

ArcSoft, Inc. is a leading developer of multimedia software and embedded solutions for digital cameras, PC peripherals, mobile phones, and consumer electronics manufacturers. ArcSoft offers a full line of consumer-level desktop applications centered on digital pictures and video. Established in 1994, ArcSoft is headquartered in Fremont, California, with regional commercial and development facilities in Europe and the Far East. For further details, please visit us at our corporate Web site: www.arcsoft.com.