DIGITAL PHOTOGRAPHY NEWS

Olympus SP-510 Ultra Zoom Digital Camera Introduction

Most Full-Featured Camera in its Class with 7.1 Megapixels, 10x Optical ED Zoom Lens, Digital Image Stabilization, ISO 4000 and Full Manual Controls

Center Valley, Pa, August 23, 2006 - The new Olympus SP-510 Ultra Zoom offers the ultimate value in its class with the highest image resolution of any 10x digital camera on the market, an Olympus ED Zoom Lens, a large 2.5-inch LCD and extra-long battery life (up to 630 shots from standard alkaline batteries). Designed to satisfy the needs of beginners and advanced users alike, this highly versatile camera provides incredible point-and-shoot functionality (including 21 preset Scene Modes) as well as professional features like full manual controls, ISO 4000 and RAW shooting.

"The Olympus SP-510 UZ is one of the best combinations of features, performance and price of any digital camera," said Michael Barnett, product manager, Olympus Imaging America Inc. "This versatile camera does more than simply bring subjects closer than traditional compact cameras, it offers an easy-to-use, yet sophisticated, set of features that users can start with and stay with as their skills continue to develop."

10x Optical Olympus ED Zoom Lens
First to introduce the Ultra Zoom category in 2000, Olympus once again delivers a designed-to-be-digital 10x optical zoom lens to bring the action closer in an ergonomic body that's easy to handle. The bright, high-quality optical system is precision-crafted using extra-dispersion (ED) and high-refractive-index aspherical lens elements to deliver edge-to-edge sharpness and clarity. Olympus photos are known worldwide for sharp, vibrant image quality. The lens provides the equivalent of 38 to 380mm focal length, f2.8 - f3.7 (in 35mm photography), with 50x combined total zoom (10x optical and 5x digital). The Super Macro Mode allows users to capture details such as the iridescent petals of a flower or the wings of a butterfly from as close as 1.18 inches.

7.1-Megapixel Image Sensor
The 7.1-megapixel CCD image sensor delivers superior image quality capturing the most subtle details that are consistently sharp and vivid, even in large-format prints or when the image is cropped. Recording in both JPEG and RAW file formats, the SP-510 UZ is perfectly suited for a wide range of users - from new photographers to advanced users who want maximum creative control.

Digital Image Stabilization
The SP-510 UZ features Digital Image Stabilization for capturing crisp, clear pictures - free from the blur sometimes caused by camera shake or moving subjects -- with high ISO sensitivity and fast shutter speed to stop the action.

Bright Capture Technology
There are times when you want to photograph subjects in low light without having to use a flash - such as when trying to capture the softness and warmth of a candlelit dinner or natural skin tones in subdued lighting. Olympus' revolutionary Bright Capture Technology makes it possible to clearly preview your shot on the LCD in low light, quickly lock the focus and capture your subjects with limited available light. The SP-510 UZ offers the highest ISO sensitivity of any ultra zoom (ISO 4000).

2.5-Inch Premium Size LCD & Electronic Viewfinder Don't settle for less - use the electronic viewfinder or compose and review images on the LCD with ease. The large, 2.5-inch LCD enables you to view images in vivid detail. What's more, you don't have to download and print images each time you want to share them. You can treat your friends and family to a slide show right on the back of your camera.

Superior Battery Life
The SP-510 UZ offers extra-long battery performance to ensure that no perfect photo opportunity is missed. Using regular alkaline batteries, you can capture up to 630 shots (based on the CIPA standard) - the highest of any AA digital camera.

TruePic TURBO™ for High-Speed Response
Olympus' exclusive TruePic TURBO™ Image Processor delivers incredible image quality for more true-to-life colors and skin tones as well as faster overall processing speeds for rapid startup, shutter release and playback. TruePic TURBO™ enables the SP-510 UZ to capture information from all 7.1 million pixels with pixel "micro-smoothing" that delivers clearer and more color-accurate photos, even at lower resolutions. The fast start-up and nearly instant shutter release time ensures a high-speed response so you can capture the shot you want and be instantly ready to shoot again.

Incredible Ease of Use
The SP-510 UZ makes it easy to take great photos in a variety of scenarios and lighting situations with 21 pre-programmed scene modes, including VGA-quality video with sound (640x480/30fps) up to the capacity of your xD card. Simply select the desired mode for portraits, landscapes, night scenes, fast-action, macro and much more. With in-camera editing features such as Red-Eye Fix and the ability to add frames and titles, crop, adjust brightness, switch from color to black-and-white or sepia, make calendar prints, and more - all without using a computer and editing software. Also, the new Lighting Fix feature corrects the underexposed areas in your picture to reveal the details hidden in the shadows.

Built-in Help Guide
The Help Guide on the SP-510 UZ incorporates a built-in manual, a reference that explains the pre-programmed scene modes, features and settings, and a tutorial Shooting Guide that educates users on how to accomplish specific effects. The Shooting Guide not only provides detailed descriptions for various photographic scenarios, but also actually sets the camera with the touch of a button, making the transition from learning to doing instantaneous.

Style and Ergonomics
With the SP-510 UZ, Olympus returns to the traditional compact appearance of its rangefinder cameras. At a compact size of just 4.2 inches wide, 2.9 inches high, 2.8 inches long and only 11.6 ounces, the camera tucks away easily into a case, bag or backpack. The addition of an enhanced ergonomic grip makes it even easier to shoot with one or two hands.

Accessory Lenses for Expanded Capabilities
The SP-510 UZ features a threaded barrel, which enables easy attachment of add-on wide angle or telephoto conversion lenses for even more creative control. Compatible accessory lenses include the WCON-07 Wide-Angle Conversion Lens (26.6mm equivalent), which enable a wider field of view for shooting skylines, landscapes or group shots, and the TCON-17 Telephoto Conversion Lens, which extends the camera's magnification capability to a 17x optical zoom for bringing subjects even closer, great for shooting sports events, concerts or wildlife.

Price and Availability The SP-510 UZ will be available in September 2006 at an estimated street price of $329.99 (U.S.).

In the Box
It will also include: Neck Strap, WIN/Mac USB Cable, Audio/Video Cable, 4 AA Batteries, Quick Start Guide, Basic Instruction Manual, Warranty Card, OLYMPUS Master Software CD-ROM

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