DIGITAL PHOTOGRAPHY NEWS

dotPhoto Launches New dotPhotoPro.com Web Site with Expanded E-Commerce Services for Professional Photographers

dotPhoto's Pro Web site, spearheaded by recently appointed VP/GM-Web Fred King, lets professional photographers easily create an online store to sell their photos and better serve their clients

ORLANDO, Fla. --(Business Wire)-- Feb. 28, 2006 -- dotPhoto, a leading provider of photo, video, and multimedia applications, content, and services for wireless and Web users, today announced from the PMA 2006 International Tradeshow the launch of an enhanced Web site that dramatically expands the company's unparalleled services for professional photographers and newspapers: http://www.dotPhotoPro.com. The site provides e-commerce services that help professional photographers rapidly establish an online store to sell more photos and better serve customers, whether they are a sports, event, portrait, or news photographer; a newspaper offering archived photos; or other photo professional.

Professional photographers can simply register at the new http://www.dotPhotoPro.com site to launch a customizable online store or 'Online Portfolio' that makes it easy for them to upload, organize, exhibit, and offer their work for sale. Once their Online Portfolio is established, professional photographers can focus on shooting while dotPhoto takes care of literally all the back-end operations, including online ordering, order tracking, payment processing, and fulfillment; customer service; financial reporting; and more.

"We reached out to our professional photographers, listened to their feedback, and directly addressed their unique needs for an improved online e-commerce presence," says Fred King, Vice President and General Manager-Web for dotPhoto. "The new http://www.dotPhotoPro.com Web site's expanded offerings of professional services gives them the flexibility, control, and convenience they need to generate more revenue from their work. CNET recently gave our professional photographer services a 7.5 out of 8 rating, and these new features make them even better."

dotPhoto's new online professional services are available now on http://www.dotPhotoPro.com. They offer professional users services that are:

• Amazingly Easy, with customizable product lists that help pros create unique product offerings for customers; standard pricing and 'mark-up' tools that help them quickly price an entire store's inventory; expanded album sharing tools that let pros assign specific albums to specific groups, while keeping other albums private; and an attractive Online Portfolio that acts as a photographer's personalized gallery.
• Impressively Flexible, with increased secure storage capacity that extends the shelf-life of professionals' online images; a new user interface that makes it easy for their customers to find images and albums; and a simple one-step registration process that instantly launches an online store with just a few clicks.
• Enormously Profitable, with the ability to easily group sets of photos for sale, and create the type of popular photo packages typically offered for school portraits; bi-monthly payments for photos sold; industry-leading printing services; responsive customer service support; and very low base product costs that let professionals earn a greater share of their revenues.

Recently appointed Vice President and General Manager-Web, Fred King spearheaded the development of dotPhoto's expanded offerings for professional photographers. He has nearly 20 years of executive experience, 11 of them leading Internet services companies and building over 200 Web presences for Fortune 1000 and startup firms alike. He's responsible for dotPhoto's consumer, professional, and other Web services.

To learn more about the new and improved services being offered on http://www.dotPhotoPro.com, please contact Kathryn O'Connor at 610-642-8253 ext. 154, or Kathryn@GregoryFCA.com.

About dotPhoto, Inc.

dotPhoto is an online (r)etailer and vendor of an integrated Web-to-wireless platform. The company offers compelling digital photo sharing and storage services through its Web sites for consumers (http://www.dotPhoto.com) and professionals (http://www.dotPhotoPro.com). dotPhoto also offers a comprehensive portfolio of wireless applications that let consumers use their camera phones in new, innovative ways. dotPhoto's pictavision(R) application gives camera phone users a mobile photo and video portal that allows integration of easy-to-use camera controls with online uploading and sharing functions. dotPhoto's 'My' Brands applications let consumers personalize their phones with rich multimedia content. The company's pictavision, My Brands, and other branded wireless applications, as well as OEM and co-branded applications, are deployed on 23 carriers in the Americas and India.