DIGITAL PHOTOGRAPHY NEWS

Sony Ericsson Announces the K510 - a New 1.3 Megapixel Camera Phone

Say Goodbye to Red Eye and Have Fun With Photos Before You Share Them

RESEARCH TRIANGLE PARK, N.C., Feb. 28 /PRNewswire/ -- Sony Ericsson today announces the K510, an elegant and modern megapixel camera phone with Bluetooth(R), email and fun imaging effects to enhance favorite photos. The K510 is the smallest 1.3 megapixel phone from Sony Ericsson to date, yet perfect for capturing and sharing spontaneous favorite photos.

"The K510 is all about capturing good quality shots and the ability to easily share them with friends and family," says Najmi Jarwala, president Sony Ericsson Mobile Communications, Inc. (USA). "For a mid-priced phone, the picture quality is excellent, and you have a variety of choices for sharing photos -- email, Bluetooth(TM), MMS or Infrared -- whatever is most convenient.

"We've added several new fun imaging effects to the K510 so you can also have a lot of fun with your pictures before you share them," he added.

Before sharing, pictures can be made more captivating with simple effects including sepia color and panorama views. For those with a sense of humor 'face warping' allows you to select numerous new looks for your subjects.

The Phone Flash MXE-60, an optional accessory, eliminates red-eye and delivers great shots after dark. With a 262k colors TFT display it is easy to sort through your pictures by viewing thumbnails sorted by date.

The K510 is an excellent mid-priced handset for the mobile office -- the included USB cable makes it easy to connect with your PC. The K510 offers Bluetooth, industry-standard email support, as well as excellent talk and standby times. New PC synchronization software keeps the user right up to date with the full suite of Microsoft(R) Office Outlook(R) applications, including Calendar, Contacts, Notes and Tasks.

The K510 is available in Midnight Black or Polished Purple. Accessories include the brand new Bluetooth headset HBH-PV705 in matching colors, the HCA-60 car holder and the MXE-60 flash.

The Sony Ericsson K510 is a Triple Band GPRS handset and starts shipping globally during Q2 2006. Variations are:

   K510i    Triple Band GSM/GPRS 900/1800/1900MHz for Europe, Middle East,
             Africa, Asia Pacific
   K510c    Triple Band GSM/GPRS 900/1800/1900MHz for Mainland China
   K510a    Triple Band GSM/GPRS 850/1800/1900MHz for Americas


   K510 - Features at a glance:

   Imaging & Messaging
    * 128 x 160 pixel TFT
    * 262K colors
    * 1.3 Mega pixel camera
    * 4x digital zoom
    * Shutter button
    * Video recording/playback
    * 28 MB memory
    * SMS, MMS
    * Email (POP3/IMAP4)
    * Standard push e-mail support
    * Instant Messaging support
    * Picture phonebook

   Entertainment
    * Media Player (MP3 and AAC support)
    * Polyphonic 40 voices
    * Java MIDP 2.0
    * 3D games
    * MusicDJ(TM), Photo DJ(TM) and VideoDJ(TM)
    * OMA DRM phase 1
    * Face Warp
    * Style-up(TM) covers

   Connectivity
    * Bluetooth(R)
    * IrDA
    * External antenna connector
    * USB cable in the box
    * PC Synchronization
    * Speakerphone
    * WAP 2.0
    * Voice Dial
    * GPRS Class 10

    * USB cable and PC Software in the box
    * Talk time: up to 7 hours
    * Standby time: up to 360 hours
    * Size: 101.5 x 44 x 17.5 mm
    * Weight: 82 grams