DIGITAL PHOTOGRAPHY NEWS

Sony Announces First Cyber-shot Mobile Phone Digital Cameras

Ground Breaking Camera Phones Bring Outstanding Megapixel Picture Quality and Multi Media Capability

"Sony today announced their first Cyber-shot branded mobile phone. A true 3.2 megapixel digital camera combined with a full fledged mobile phone. While there are others on the market, the Sony models add-in autofocus, video and image stablizer function, photo blogging abilities, bluetooth wireless, active lens cover, 2.0" TFT LCD, XENON Flash with auto red-eye reduction, BestPic™ technology, and even PictBridge compatibility for direct printing ability. The only thing left out seems to be an optical zoom.

In my mind, this IS the future of consumer photography. Phones and cameras go perfectly together. The combination of camera and phone allows easy upload, emailing, and sharing of pictures while also providing consumers with a guarantee that they'll always have their camera with them, wherever they are. Sony has even integrated picture blogging, powered by blogger, allowing users to create and update personal blogs directly from the phone in just a few clicks."

"With the Cyber-shot(TM) phone we aim to create a new lifestyle of 'imaging communication' by combining Sony Ericsson's unique mobile applications and Sony digital imaging technologies," said Rikko Sakaguchi, senior vice president, Product and Application planning, Sony Ericsson. "Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot(TM) phone we will enable you to enjoy an entirely new level of communication -- taking quality pictures of anything, anytime and anywhere and sharing your precious moments with others."

Combining advanced image capture capabilities with high-speed data transfer, the K800 and K790 are perfect tools for taking and sharing high quality pictures and videos. Vertically held, the phones have the look and feel of a classically designed Sony Ericsson phone. In horizontal mode, the phones serve as a digital camera and record video clips. Simply slide the active lens cover downwards and a user interface similar to that of a Cyber- shot(TM) camera automatically appears.

The superb technology within the K800 and K790 delivers a standard of imaging capture that has not yet been seen before in camera phones. High resolution, sharp, crisp images are possible thanks to added features more common to stand alone cameras. 3.2 Megapixel resolution with Autofocus is just the start. The cameras in K800 and K790, like in any digital still camera, have a Xenon flash that enables sharp and colorful pictures in darker conditions. Red-eye reduction and the image stabilizer compensate for the small hand movements that can make pictures blurred in low-light conditions.

A completely new feature developed by Sony Ericsson is BestPic(TM), which ensures that you never 'miss' an important picture. Press the shutter button once and get 9 full quality 3.2 megapixel pictures to choose from in a time sequence -- 4 pictures before and 4 pictures after the actual image you captured. All 9 pictures are displayed as icons on the display. Simply pick and save the one you like best.

The K800 and K790 offer full support for a complete digital imaging lifestyle. Printing is possible without the need for a PC thanks to PictBridge(TM), a feature that transfers pictures directly to a photo capable printer by using a USB cable. Storing and managing image files on your PC are made easy with the supplied Adobe software, and the phones are among the first to feature fully integrated Picture Blogging. Blogging is growing exponentially as a way of sharing personal experiences with words and images, and Picture Blogging in the K800 and K790 allows users to create and update personal blogs directly from the phone in just a few clicks.

Business people will find the K800 and K790 valuable work tools while out of the office. The sleek Velvet Black casing fits neatly with the professional image. Full HTML browsing with RSS feeds and Google(TM) Search give you high- speed graphic-rich access to the Internet. Support for standard push email and a connectivity suite comprising Bluetooth(R) 2.0, USB 2.0 and Memory Stick Micro(TM) (M2(TM)) means that keeping in touch is easy. A complete entertainment package including a music player, 3D gaming and an RDS FM radio are also provided for business downtime or relaxation.

The Sony Ericsson K800 is a dual-mode UMTS/GPRS handset while the K790 is a Tri Band EDGE handset. Both products will be commercially available in Velvet Black and start shipping globally during Q2 2006. The variants in the market will be:

   K800i     Dual mode UMTS (2100MHz) -- GPRS 900/1800/1900 MHz for Europe,
             Asia Pacific, Middle East, Africa
   K800c     Dual mode UMTS (2100MHz) -- GPRS 900/1800/1900 MHz for Mainland
             China. (Launch dependent on availability of 3G services.)
   K790i     Tri Band EDGE 900/1800/1900 MHz for Europe, Asia Pacific,
             Americas
   K790a     Tri Band EDGE 850/1800/1900 MHz for Americas
   K790c     Tri Band EDGE 900/1800/1900 MHz for Mainland China


  K800 and K790 -- Features at a glance:

   Imaging & Messaging
   * 3.2 Megapixel with Auto Focus Camera
   * Xenon Flash
   * BestPic(TM)
   * Video and image stabilizer function
   * 2.0" QVGA 262K TFT display
   * Active lens cover
   * Photo keys
   * Cyber-shot(TM) user interface
   * Memory for up to 100 pictures (at 3.2MP), 64 MB internal user memory
   * Video recording/playback
   * Adobe picture/video PC SW
   * 16x Digital zoom
   * Auto red eye reduction
   * PictBridge(TM)
   * Time line view of pictures
   * Picture Blogging (powered by Blogger)
   * PictureDJ (TM) and VideoDJ(TM)
   * Standard push e-mail (P-IMAP) support

   Entertainment
   * Music Player (MP3, AAC, AAC+, eAAC+ support)
   * Video Player
   * Music DJ(TM)
   * OMA DRM phase 1.x
   * Streaming Audio/Video
   * 3D games
   * A/B buttons for horizontal games support
   * RDS FM radio

   Connectivity
   * Bluetooth(R) 2.0
   * IrDA
   * HTML Full Browser with RSS readers
   * USB 2.0 Mass storage
   * External antenna connector
   * Memory Stick Micro(TM) (M2(TM)) slot
   * Flight mode
   * Multitasking

   * USB cable, stereo portable hands free and PC software in the box
   * Talk time: up to 7 hours GSM/2.5 hours UMTS
   * Standby time: up to 350 hours
   * Size: 106 x 47 x 18 (22) mm
   * Weight: 115 grams

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit please visit http://www.sonyericsson.com/us .

"Cyber-shot" and "cyber-shot" logo are trademarks of Sony Corporation

Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change.