DIGITAL PHOTOGRAPHY NEWS

Fujifilm FinePix F30 Digital Camera Introduction

FinePix F30 Zoom: a low light landmark

Fujifilm's revolutionary compact works in the light conditions that other cameras hate

After almost a decade of obsession with pixel counts, Fujifilm is proud to announce the launch of the FinePix F30 Zoom, a camera which confirms a new stage in the evolution of digital camera technology. Breaking away from the tired and irrelevant practice of pixel counting, the FinePix F30 Zoom is the world's first digital compact camera to deliver ISO 3200 sensitivity at full resolution. Fujifilm has identified sensitivity as one of the major photographic benchmarks for the digital age, and this camera makes it possible to capture images of unrivalled quality, even in very dark conditions.

Building on the success of the award-winning FinePix F10 Zoom, the FinePix F30 Zoom pulls away from the pack with a sensitivity setting that is eight times as effective in low light as a conventional compact with ISO 400. The product of many years of accumulated expertise in sensor technology, this is the closest that any digital compact camera has come to approximating the remarkable sensitivity of the human eye. In practical terms, it is a breakthrough in delivering crisp images, even at night-time, or with fast-moving subjects.

Beneath its sleek exterior, the FinePix F30 Zoom boasts powerful technology that puts simple 'style' compacts to shame, with newly developed sixth generation Super CCD and Fujifilm's groundbreaking Real Photo Processor II. Users are able to produce sharp images with minimal noise, no subject blurring and atmospheric lighting in dark conditions. While traditional film is no longer top of the agenda for some photographers, it is good to see that Fujifilm is maintaining the same forward-thinking attitude to its digital photographic quality.

The FinePix F30 Zoom showcases a new 'intelligent flash' system which uses the camera's exceptional sensitivity to combine natural foreground illumination with balanced exposure in the background. Avoiding both the messy background blur of 'slow-sync' flash, and the stark contrast of conventional flash, this will bring your after-hours photography to life.

Thanks to its 500-shot battery life, the FinePix F30 is an indispensable compact for when photographers are out and about, with enough power to make sure you never miss out on capturing the action. The camera also uses xD-Picture Cards ™ which provide large storage capacity, fast write speeds and lower power consumption, further enhancing speed and efficiency for users.

The camera's 2.5-inch LCD screen is coated with Fujifilm's proprietary CV film, minimizing glare and reflections for enhanced ease of viewing. In addition, the FinePix F30 Zoom has 15 new scene positions from underwater, beach and snow, to sunset, party and fireworks. These make it easier than ever for users to experiment with photography in a range of lighting conditions.

FinePix F30 Zoom features at a glance: