DIGITAL PHOTOGRAPHY NEWS

Olympus Stylus 810 Digital Camera Introduction

New Olympus Stylus 810 Merges Slim Design And High Performance With Innovative Features

All-Weather Durability Combines with Bright Capture Technology, Digital Image Stabilization and 8.0-Megapixel CCD in High-Performing, Compact Camera

Melville, New York, January 26, 2006 - Blurred images may be a thing of the past thanks to the new Stylus 810 digital camera featuring Digital Image Stabilization, a technology that allows you to take crisp clear pictures and to retouch blurred pictures at the touch of a button. The all-weather Stylus 810 produces crisp, high-quality photos in any situation with an 8.0-megapixel image sensor coupled with Olympus' exclusive TruePic TURBO Image Processor. A large 2.5-inch LCD and Bright Capture Technology dramatically improve composition, capture, and review of images in low-light situations.

"The inclusion of premium features such as Bright Capture Technology and Digital Image Stabilization, along with a large 2.5-inch LCD and 8.0-megapixel image sensor, makes the Stylus 810 one of the most powerful, feature-rich point-and-shoot cameras available," said Tomoko Matsunaga, product manager, Olympus Imaging America Inc.

Stylish, Ergonomic Design
The Stylus 810 is defined by high-performance, durability and style. In addition to the all-weather construction that made the Stylus famous, the Stylus 810 features clean lines and smooth, rounded edges that make it comfortable to hold and easy to handle. The compact stainless steel body is less than one inch thick - 3.8" W x 2.2" H x 0.89" D - so it fits snugly into a pocket and won't crowd a backpack.

All-Weather Durability
Water from rain and snow usually ruins a day of shooting outdoors with a digital camera, limiting your photography options. The compact, all-weather Stylus 810, however, is designed with a durable all-metal body that can go virtually anywhere you can. Rain, sleet, or snow won't get in the way of great photos thanks to rubber gaskets throughout the interior of the camera that keep the elements out.

Bright Capture Technology for Low-Light Photography
Sometimes, using a flash isn't the right choice, such as when trying to capture natural lighting. Olympus' Bright Capture Technology enables even dimly lit subjects to be clearly composed on the LCD. Specific Bright Capture scene modes with high sensitivity (up to ISO 3200), such as Indoor, Candle, and Available Light Portrait, enable you to capture bright images to be captured in low-light situations. And because it enables rapid auto-focus, even action photos can be captured in low levels of ambient light - a necessity when a child is on the move.

Digital Image Stabilization
The Stylus 810 features Digital Image Stabilization Mode for capturing crisp, clear pictures - free from the blur sometimes caused by camera shake or moving subjects - with high ISO sensitivity and fast shutter speed. For any unanticipated blurred images, Digital Image Stabilization Edit presents an easy solution for retouching the image right in the camera. A gyro sensor embedded in the camera detects the vertical and horizontal range of the camera shake for every shot, and then uses this information to compensate and sharpen a blurred image.

2.5-Inch Premium Size LCD
With the large 2.5-inch LCD, the Stylus 810 is a veritable walking photo album. The large LCD makes it easier to see images clearly when composing shots, which you can then gather your friends around to review in vivid detail without having to download to a computer.

8.0-Megapixel Image Sensor for Large-Format Prints
An 8.0-megapixel CCD image sensor delivers high-density images that are consistently sharp and vivid, even in large-format prints.

High Quality Olympus Lens Elements
Olympus photos are known worldwide for sharp, vibrant image quality. This is achieved through a number of key technologies, such as Olympus' new super high-refractive-index lens elements, designed specifically for digital cameras. The lens provides the equivalent of 35 to 105mm focal length, f2.8- f4.7 in 35mm photography, with 15x combined total zoom (3x optical and 5x digital) to bring the action closer, and a Super Macro Mode that captures details from as close as 3.9 inches.

TruePic TURBO Image Processor for High-Speed Response
Olympus' exclusive TruePic TURBO Image Processor enhances image quality and delivers faster overall processing speeds for rapid startup, shutter release and playback. TruePic TURBO enables the Stylus 810 to capture information from all 8.0 million pixels with pixel "micro-smoothing" that delivers clearer and more color-accurate photos, even at lower resolutions. The fast startup of less than one second and nearly instant shutter release time ensures a high-speed response so you are always ready to take great pictures.

24 Selectable Shooting Modes
The Stylus 810 makes it easy to capture great images in a variety of lighting situations with 20 pre-programmed scene modes, such as Night Scene, Indoor, Portrait or Cuisine Mode. And with its QuickTime® Movie Mode, the Stylus 810 can record movies with audio of any length, limited only by the size of the internal memory or xD-Picture Card in the camera.

Help Guide for Added Ease-of-Use
With the Help Guide function, the Stylus 810 makes every last one of its features accessible, even to novice users. By simply holding down the Guide button on the back of the camera, users can access brief descriptions of each of the camera's functions and scene modes. And the improved auto-set Shooting Guide walks users through the camera settings with explanations of which features should be used for the situation, and then sets the camera automatically for the selected feature on the Guide.

PictBridge Enabled - No Computer Necessary!
The power of PictBridge technology enables photos to be printed directly from the Stylus 810 to any PictBridge-enabled printer without using a computer. And the one-touch Print button makes printing a single-step process. Printing and sharing images has never been easier.

In-camera Editing
With in-camera editing features such as Red-Eye Fix, image composition with the option to add a built-in frame or text, and color brightness or saturation adjustments, users can edit photos on the fly - no longer do you have to worry about using computers and editing software for simple image touch-ups.

Easy USB Auto-Connect
Connecting the Stylus 810 to a computer is easy with the USB Auto-Connect feature, which connects directly via USB 2.0 cable and requires no software.

OLYMPUS Master Software

OLYMPUS Master software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are searchable by date or keyword in the Calendar View. And with one-click editing tools, such as red-eye reduction, images can be touched up before printing or e-mailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away.

Availability
The Stylus 810 will be available in March 2006.
It includes: a wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-12B Li-Ion rechargeable battery and charger, quick start guide, basic instruction manual, warranty card, CD-ROM with OLYMPUS Master software, and camera advanced manual.

U.S. Pricing
Stylus 810 Estimated Street Price: $429.99 (U.S.)