DIGITAL PHOTOGRAPHY NEWS

Sony Ericcson Launches W810 Walkman Phone with 2-Megapixel Camera

New Quad-band EDGE Walkman Phone Delivers High-Quality Music experience with Two Megapixel AutoFocus Camera and Removable Memory

LAS VEGAS (CES Booth #14200), Jan. 4, 2006 - Sony Ericsson today announced the latest addition to its line-up of Walkman®-branded mobile music phones to further enhance the consumer's mobile music experience, the sophisticated, Satin Black W810. The Sony Ericsson W810 is a Quad-band EDGE phone (850/900/1800/1900 MHz), enabling people to easily transfer their CD collection while staying connected to friends, family and business colleagues anywhere in the world.

The Sony Ericsson W810 offers the latest in mobile multi-media functionality. The W810 lets you listen to hours of music, capture and send high-resolution images, access the Internet, as well as take advantage of fast data download speeds for games and streaming video and stay connected through instant messaging or email. The latest Walkman phone comes with a 512MB removable Memory Stick PRO Duo™, which can be upgraded to a 2GB Memory Stick already available in retail stores, allowing consumers to store a wealth of music tracks, photos, video and other multimedia files on the phone.

Extending the highly acclaimed Sony Ericsson Walkman phone line-up, the stylish black with orange trim W810 advances the mobile music experience by seamlessly blending together entertainment and advanced mobile phone technology to offer a truly credible digital music experience supporting industry standard MP3 and AAC music file formats. The phone comes complete with quality HPM-70 stereo headphones which feature a standard 3.5mm headphone jack for personal customization.

Consumers can easily and quickly load music to the phone by uploading their CD collection on to the W810 from a PC via Memory Stick PRO Duo or USB 2.0 using the provided Disc2Phone music management software. This enclosed PC software makes it easy to sort, browse and transfer files on the 512 MB Memory Stick PRO Duo, which provides capacity for approximately 150 music tracks - the equivalent of around 15 full length CDs.

Enjoying music on the Sony Ericsson W810 Walkman phone is extremely simple because a dedicated Walkman button quickly pulls up the music menu regardless of other applications in use. The most common music controls needed (Play/Pause/Stop/Skip Track/Volume) are positioned just below the phone's screen which allows people to move easily between tracks or adjust the volume on the speaker or headphones. Engaging Mega Bass™ improves the sound experience when listening to music through the external speaker or the high quality headphones provided.

"Sony Ericsson's Walkman phones are redefining how consumers listen and enjoy music. Since the launch of the W800 flagship Walkman ® phone in August 2005, consumers across the world have been embracing the concept of the mobile phone as a credible digital music player. It is very exciting to see how Walkman phones are allowing people around the world to enjoy high quality music anywhere, anytime," said Miles Flint, president for Sony Ericsson.

"Like the popular song `Born in the USA', the W810 Walkman phone was specifically designed with the needs of North American operators and consumers in mind, and it is the most advanced Walkman phone to date created for this region," said Najmi Jarwala, president and head of North American operations, Sony Ericsson Mobile Communications (USA), Inc. "If the sales of the current Walkman phones are any indication, we are expecting big things for the W810. It is an exciting time to be at Sony Ericsson in North America as we are starting to rapidly roll out innovative designs and feature-rich devices at all price segments for North American consumers."

2-megapixel digital camera
The Sony Ericsson W810 features an integrated high-quality 2 megapixel auto-focus camera with photo light. It also features an easily recognizable digital camera-like interface enabling you to capture quality pictures and video.

Music automatically pauses when a call comes in
As with all Walkman phones, your music automatically pauses when an incoming call is received and begins playing again when the call ends. The phone also offers a music-only mode for those occasions when the phone function must be disengaged, such as during air travel.

EDGE Technology and Bluetooth™
The W810 is equipped with EDGE technology, to allow quick and easy data transfers and Internet access, and Bluetooth™ Wireless technology for connectivity with Bluetooth handsfree headsets and sharing data with other Bluetooth-enabled devices. A range of Walkman phone accessories including speakers and desk stands will also be available.

The Sony Ericsson W810 is a Quad-band EDGE phone available in Satin Black and starts shipping in Spring 2006.

W810i Quad Band EDGE 850/900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific and Americas.