Latest PowerShot Cameras Deliver Super-Zoom Reach And Creative Imaging Features To Inspire Endless Photographs And Videos
With an Impressive 42x and 30x Optical Zoom, respectively,
Canon's new PowerShot SX520 HS and PowerShot SX400 IS Digital Cameras
Provide High-Quality Imaging Tools to Meet Varying User Needs
MELVILLE, N.Y., July 29, 2014 - Canon U.S.A., Inc., a
leader in digital imaging solutions, today announced two new compact,
super-zoom cameras: the PowerShot SX520 HS and the PowerShot SX400 IS
digital cameras. Designed to give users the versatility and telephoto
reach they need to capture subjects from far distances, these new
cameras are packed with impressive features. The new PowerShot SX520 HS
digital camera includes a high-powered 42x Optical Zoom lens (equivalent
to 24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full
HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the
PowerShot SX400 IS digital camera allows photographers to capture the
moments that mean the most to them quickly and easily, even at long
"Our goal is to provide people who are passionate
about photography with the imaging tools they need to capture the
moments that inspire them," said Yuichi Ishizuka, president and COO,
Canon U.S.A., Inc. "The PowerShot SX520 HS and PowerShot SX400 IS
digital cameras offer users features that help produce high
quality-images and video with ease allowing them to capture their most
The PowerShot SX520 HS Digital Camera
Building on the features of the PowerShot SX510 HS digital camera,
the PowerShot SX520 HS digital camera incorporates a 42x Optical Zoom
with Canon's Optical Image Stabilization, ideal for active families that
want to take high-quality close-up shots of their children's soccer
game or dance recitals. In addition to featuring a powerful optical zoom
range, the SX520 HS digital camera combines a 16 Megapixeli
High-Sensitivity CMOS sensor and Canon's DIGIC 4+ Image Processor to
create the Canon HS SYSTEM allowing for excellent low-light performance.
Giving users the ability to capture life in motion, the camera
features a dedicated movie button so users can easily record 1080p Full
HD video utilizing the camera's full 42x optical zoom capability. The
camera also features an enhanced grip for added handling comfort.
Additionally, the camera's Intelligent IS automatically chooses from one
of eight modes to help optimize image stabilization for virtually
shake-free images in various shooting conditions. The camera's High
Speed AF allows users to achieve fast autofocusing speeds to help
capture every shot with ease. The PowerShot SX520 HS digital camera's
advanced Zoom Framing Assist feature intelligently controls the lens,
making it easy to locate the main subject by zooming out, and then
zooming back in quickly and automatically for dramatic close-ups with
face detection where applicable.
Upgraded from its predecessor, the PowerShot SX520 HS digital camera
features Canon's Creative Shot mode that uses a combination of lighting,
color and composition from the original image to create unique,
artistic images. Smart AUTO technology selects 32 different pre-defined
scenes for still shots and 21 scenes for video without the need to
switch modes, making it possible to take beautiful images and video in a
variety of situations. The Hybrid AUTO mode featured in the PowerShot
SX520 HS camera creates a beautifully stabilized HD video clip (up to
approximately four seconds) every time a user shoots a still image, then
compiles the clips into a single movie that forms a "highlighted reel"
for the day. This new camera is equipped with a built-in mini-HDMI port
that makes it easy to connect to an HD TV set at home or on the road so
everyone can comfortably enjoy viewing the footage.
The PowerShot SX400 IS Digital Camera
With a compact design and a powerful 30x Optical Zoom range with
Optical Image Stabilizer, the PowerShot SX400 IS digital camera is a
versatile camera that can be used daily anytime, anywhere. The 16
Megapixeli CCD sensor and DIGIC 4+ image processor combine
with Canon's Intelligent IS system to provide users with outstanding
functionality, while the updated grip design improves handling comfort.
With Smart AUTO, the camera identifies an ideal image setting by
intelligently selecting from one of 32 pre-defined modes for still shots
and 21 scenes for video.
The PowerShot SX400 IS digital camera is always ready for action with
a dedicated movie button to easily stop and start recording 720p HD
video. Additionally, like the PowerShot SX520 HS camera, the PowerShot
SX400 IS camera can record even far distances through the use of the
camera's full 30x zoom range. The PowerShot SX400 IS digital camera's
High Speed AF, upgraded from the previous model, helps to reduce lag
time so that the perfect shot can be captured quickly and with ease.
Pricing and Availability
The PowerShot SX520 HS digital camera will be available in September 2014 for an estimated retail price of $399.99.
The PowerShot SX400 IS digital camera will be available in August 2014 in black or red for an estimated retail price of $249.99.