Lytro Launches 'Lytro Photo Adventure' for Once-in-a-Lifetime Photography Experience
to Win All-Expenses-Paid Trip to Iceland For Exclusive Photo Shoot with
Acclaimed Adventure Photographer Chris Burkard
- Photographers that
pre-order the LYTRO ILLUM light field camera and submit a photo series are
eligible to win
LYTRO ILLUM currently available for pre-order; starts shipping at
the end of July 2014
Mountain View, Calif. (June 30, 2014) Lytro, Inc. today
announced the Lytro Photo Adventure a chance for five photographers to win a
once-in-a-lifetime, all-expenses-paid trip to Iceland to take part in an
exclusive photo shoot with Chris Burkard, a
premier adventure lifestyle photographer who serves as the senior staff
photographer for Surfer Magazine.
By pre-ordering the LYTRO ILLUM light field camera and submitting
a photo shoot idea, photographers will be eligible to win a spot in the
challenge. Participants in this exclusive opportunity will gain high-caliber,
hands-on training on the LYTRO ILLUM camera and create images of potentially
historic importance as light field photography prepares to transform the
is a once-in-a-lifetime trip for creative pioneers to shoot in one of the most
beautiful places on the planet alongside one of the most prominent
photographers in the world,² said Azmat Ali, vice president of marketing for
Lytro. ³In exploring the different ways to inspire creative use of light field
technology in everyday photography, we identified this contest as the perfect
way to celebrate the early adopters that will shape the future of photography.²
ILLUM captures the color, intensity and direction of every light ray flowing
into the camera, providing a massive amount of visual information that allows
photographers to recreate sights and scenes on a truly experiential canvas.
After image capture, Lytro¹s innovative software platform empowers
photographers to adjust aspects of images that were previously fixed, such as
focus, tilt, perspective shift and depth of field.
³I have shot Iceland many times, but never in the way that LYTRO
ILLUM will allow me to,² said Burkard, winner of the 2010 Red Bull Illume Image
Quest whose work is layered by surf, outdoor, lifestyle and travel subjects and
the search for wild, remote destinations and offbeat landscapes. ³I cannot wait
to experience this new photographic canvas with other photographers and capture
the beauty of Iceland in its purest form.²
enter the Lytro Photo Adventure, photographers must do the following:
- Pre-order the LYTRO
ILLUM camera directly from Lytro before July 31, 2014 by visiting preorder.lytro.com. (Note: U.S.
three original images that demonstrate how the photographer plans to tell a
unique visual story leveraging LYTRO ILLUM¹s refocus ability. All three images
must be of the same visual scene, captured from the same angle, with the same
exposure and lighting, but the focus should be distinctly different in each
will be judged and selected based on how compelling their visual story is,
creativity, originality and use of shifting focal points. Winners will be
notified in September 2014. For official rules, visit https://www.lytro.com/contest_official_rules/.
part of this exclusive adventure, winners will explore Iceland¹s remarkable
outdoor offerings through a number of possible activities the region is famous
for, such as paddle boarding, surfing, climbing, ice cave exploration, hiking,
Northern Lights viewing, mountain biking, whale watching and more.
addition to the five grand-prize winners, twenty first-place winners will be
selected for an all-expenses-paid trip to attend the Medium Festival of Photography in San Diego.
LYTRO ILLUM Availability
The LYTRO ILLUM camera will ship starting July 31, 2014, for a
retail price of $1,599.
In addition to the Lytro Photo Adventure, Lytro is offering a
variety of exclusive opportunities to those who pre-order the camera before
July 31, including a specially engraved LYTRO ILLUM for an introductory price
of $1,499. Pre-orders also come with an extended two-year warranty and a
special camera strap, as well as insider access to premium customer support,
educational training, videos and more. Even after the product ships, this
nucleus of early adopters will continue to receive ground-floor insight and
training from Lytro Light
Field Photography experts.
For more information about LYTRO ILLUM, please visit lytro.com/camera.