Lytro Unleashes Interactive Power of Living Pictures to
the Web with New Lytro WebGL Player
500px to Host First Living Pictures Gallery With WebGL
invites developers to seamlessly integrate living pictures taken with the LYTRO
ILLUM light field camera
- 500px to
enrich its premier photography community with interactive living pictures from
- LYTRO ILLUM
currently available for pre-order; ships starting July 15, 2014
Mountain View, Calif. (June 11, 2014) Lytro, Inc.
opened the doors of its living pictures ecosystem today with the announcement
to open-source its code for the light field Living Picture player, bringing
interactive imagery anywhere on the Web. The Lytro WebGL Player allows
developers to seamlessly integrate galleries of living pictures taken with the
LYTRO ILLUM light field camera into their Web properties.
Powered by Lytro's proprietary computational photography
software, the Lytro WebGL Player enables the living picture format to be
integrated into any website or social media platform, giving creative pioneers
more places to share their work. With the freedom to share their Lytro images
anywhere, visual artists will help the living pictures ecosystem take root and
spread throughout the Web and social spheres.
Audiences can alter the appearance of living pictures by
adjusting perspectives, focal points and dimensions, offering a realm of
possibilities for artists and photographers to explore visual storytelling in a
compelling and interactive fashion. With living pictures, Web developers can
drive increased user interactivity through Lytro's library of cinematic
animations that bring light field images to life. For users accustomed to
passively viewing flat, 2D images, the ability to pan, zoom, tilt, re-focus and
shift perspective opens up a world of possibilities for enjoying digital
Living pictures are the product of light field
photography a transformative way to experience digital images. Living
pictures go beyond the traditional 2D world of digital and film by capturing
the direction, color and brightness of the rays of light within the frame.
"The beauty of building a new ecosystem for Light
Field Photography is inviting others to help shape it," said Lytro CEO
Jason Rosenthal. "Photography and the Web share a similar need to engage
audiences on a deeper level through immersive, interactive experiences that
seamlessly blend art with digital. We are excited for this open-source project
to extend the ecosystem of living pictures and help the Web's leading
architects build unprecedented visual experiences for their users."
500px to Drive Living Pictures Movement
500px, the premier photography community for discovering,
sharing, buying and selling inspiring art, will be the first to integrate the
Lytro WebGL Player. In addition to enabling 500px's global network of
photographers to present their own Lytro living pictures, the integration will
also introduce 500px's vast audience to the rich, layered compositions of
"When the LYTRO ILLUM was announced, we wanted to
create a seamless way to showcase this new style of visual story telling for
our community and help them embrace Light Field Photography," said 500px
Co-Founder and Head of Product, Evgeny Tchebotarev. "This integration will
greatly enhance the signature 500px photo sharing experience and help expose
our audience to more of the world's most inspiring photography."
For a demonstration of interactive living pictures, visit
the Lytro Picture Gallery here. The open source code for Lytro's WebGL Player
will be available at dev.lytro.com<http://dev.lytro.com/>
on July 15, 2014.
LYTRO ILLUM Availability
The LYTRO ILLUM camera will ship starting July 15, 2014
for a retail price of $1,599.
As part of the launch, Lytro is offering a variety of
exclusive opportunities to those who pre-order the camera before July 15. In
addition to receiving a specially engraved LYTRO ILLUM for an introductory
price of $1,499 and an extended two-year warranty, they'll be eligible to join
an inner circle of Lytro users with insider access to product development
insight and support. Even after the product ships, this nucleus of early
adopters will continue to receive ground-floor insight and training from the
Lytro team, with opportunities to contribute to exclusive developmental
As part of their status as early adopters, individuals
who pre-order will have the opportunity to submit their own photo series to
earn a spot in the Ultimate Lytro Photo Experience ‹ a once-in-a-lifetime trip
to shoot alongside a prominent photographer on an all-expense paid photo shoot.
The Lytro team and this pro photographer partner will be on hand to provide
high-caliber, hands-on training and practice for getting the most out of LYTRO
ILLUM. As the larger photography community gets acquainted with this new style
of digital art, these early adopters will have an inside edge on techniques for
producing cutting-edge Light Field Photography.
For more information about LYTRO ILLUM, please visit
Lytro is reinventing photography by combining a novel
hardware array with cutting-edge computational graphics to capture a more
complete and immersive picture of the world in three dimensions. Lytro is the
first company to bring an entirely new category, Light Field Photography, to
the consumer and professional markets by transforming the camera into a
powerful computational photography platform that fundamentally captures a
richer set of image data compared to conventional digital or film cameras. Founder
and Executive Chairman Dr. Ren Ng, whose Ph.D. research on Light Field
Photography won Stanford University's prize for best thesis in computer science
in 2006, as well as the internationally recognized ACM Dissertation award,
founded the company in 2006. For additional information, visit Lytro.com.
500px is the premier photo community for discovering,
sharing, buying and selling the highest quality photography. Millions of people
visit the 500px website and mobile apps monthly from around the world to find
the most inspiring photography.
The company is headquartered in Toronto, Canada where it
was founded in 2009 and has an office in San Francisco, USA. 500px has raised
over $10 million in funding from Andreessen Horowitz, Harrison Metal, ff
Ventures, and other investors.
Learn more about 500px at: http://500px.com/about