CES 2014: Sony Announces 20-Megapixel W830 Compact Camera with 8x Carl Zeiss Lens
Sony Adds Versatile new W830 Compact Camera with 8x Carl Zeiss Lens and 20MP CCD Sensor to the Cyber-Shot Family
LAS VEGAS (CES Booth #14200), Jan. 6, 2014 – Sony’s latest
Cyber-shot compact camera, the W830 model, delivers fun and creative
features in an ultra-compact body, making it easier than ever for
consumers to capture high-quality images on-the-go. The new camera
enters the Cyber-shot family as an ideal option for consumers looking
for an easy-to-use “value” camera that’s also packed with advanced
features and capabilities.
The sleek new camera features a high-resolution 20.1 MP CCD sensor
paired with a versatile 8x Carl Zeiss optical zoom lens and powerful
BIONZ® processor, allowing it to shoot exceptionally detailed still
images and 720p HD videos. Its Optical SteadyShot technology minimizes
image blur from camera shake, and an Optical SteadyShot® Active Mode
ensures smooth HD videos.
The new W830 camera’s “Beauty Effect” mode is perfect for getting
that perfect shot to share with friends and family. This fun feature
allows for several post-shooting “re-touch” options including skin
toning and smoothing, teeth whitening, eye widening and shine removal.
The camera’s compatibility with a range of creative Picture Effects
lets shooters experiment with artistic treatments like Pop Color,
Partial Color, Toy Camera and more. A 360 Sweep Panorama® mode
instantly stitches together multiple exposures for seamless, detailed
360o panoramic shots.Pricing and Availability
The new Cyber-shot W830 compact camera will be available in black,
silver and pink in February 2014 for about $120, and will be sold at
Sony retail stores, online at www.store.sony.com and all authorized retailers throughout the Sony dealer network.