CES 2014: Canon Introduces the Powershot SX600 HS and Powershot ELPH 340 Digital Cameras
New Sleek, Compact PowerShot Digital Cameras Offer
Super-Zoom Lenses, Advanced Connectivity Options and the Ability to
Share Images and Video
New Cameras Include the Compact, Super Zoom PowerShot SX600
HS Digital Camera and the Stylish, Yet Powerful PowerShot ELPH 340 HS
MELVILLE, N.Y., January 6, 2014 – Canon U.S.A., Inc., a
leader in digital imaging solutions, today announced the addition of
two new cameras to its PowerShot line-up: The PowerShot SX600 HS and the
PowerShot ELPH 340 HS digital cameras. The PowerShot SX600 HS camera
packs an impressive 18x optical zoom and 16-Megapixel High-Sensitivity
CMOS sensor into a beautifully sleek, compact and portable body so
capturing close-up photos with high-image clarity is easy and stylish.
The PowerShot ELPH 340 HS camera offers outstanding optical performance
and versatility with a 12x optical zoom lens and16-Megapixel
High-Sensitivity CMOS sensor. Both equipped with Wi-Fi® and Near Field Communication (NFC™) capabilities, photographers can have outstanding image quality and the ability to share images and video with ease.
"These new PowerShot cameras enhance consumers'
enjoyment of photography through the unique combination of high-image
quality, long-zoom ranges, ease-of-use and connectivity," said Yuichi
Ishizuka, executive vice president and general manager, Imaging
Technologies & Communications Group, Canon U.S.A., Inc. "The
advanced technologies these new models offer give users the cameras they
need to have a photographic experience that allows them to capture
high-quality images while on-the-go and share them with their loved
The Wi-Fi® connectivity options in the PowerShot SX600 HS
and the PowerShot ELPH 340 HS cameras allow users to easily share
beautiful images online with family and friends. Using the Mobile
Device Connect Button, users can connect to a compatible smartphone, a
compatible tablet or a computer. Connection to the computer is easily
done using Canon's Image Sync through the cloud. For the first time in
Canon's line-up, both cameras have the convenient connectivity of NFC
offered on Android™ devices. With NFC, users press the Mobile
Device Connect Button and tap their NFC-enabled Android device to the
SX600 HS or ELPH 340 HS camera to send images from the camera to their
compatible smartphone with ease. For even more convenience,
photographers can control the camera remotely via the free Canon Camera
Window app1 from virtually anywhere with their iOS® or Android device2.
After composing the image, the photographer controls the shutter from
their compatible smartphone, so that the photographer can be included in
Another first for the PowerShot SX and ELPH lines is Creative Shot
mode. First introduced on the PowerShot N digital camera, Creative Shot
mode is an easy yet powerful tool to add artistic effects to photos. In
Creative Shot mode, users compose a shot and let the camera analyze the
photo to apply a series of artistic elements. Creative Shot mode
includes four categories with 46 filters total. The four filter
categories are: Retro, Monochrome, Special, and Natural. Before an image
is captured, users choose one of the four filter types and Creative
Shot will automatically render five different variations of the shot in
different composition, color and lighting styles, delivering creative
new perspectives automatically while still maintaining the original
The cameras can also capture great video, recording high-quality
1080p Full HD video through a dedicated movie button. The Hybrid AUTO
mode allows you to record up-to four seconds of video every time you
shoot a still image, and then automatically joins the clips and pictures
into a video that captures the essence of a vacation, an important
event, or any time you are shooting many shots in a day. Hybrid Auto
automatically recognizes the scene and optimizes camera settings to
capture the highest possible image quality creating a great looking
highlight reel in a 720p HD video.
The PowerShot SX600 HS Digital Camera
In addition to enhanced connectivity and artistic options, the
PowerShot SX600 HS camera features a long-zoom range in a compact
point-and-shoot camera body. Equivalent to 25-450mm, the SX600 HS
camera's powerful 18x optical zoom provides users with the high-quality
optics the pocket-sized Canon PowerShot SX camera series is known for.
The SX600 HS camera combines a 16-Megapixel CMOS sensor and Canon's
DIGIG 4+ Image Processor to create the Canon HS SYSTEM allowing for
excellent low-light performance.
The PowerShot SX600 HS digital camera is expected to be available at
the end of February 2014 in red, white or black for an estimated retail
price of $249.99.
The PowerShot ELPH 340 HS Digital Camera
The PowerShot ELPH 340 HS digital camera, successor to the ELPH 330
HS, features a 12x optical zoom lens which is equivalent to 25mm-300mm.
Great for low-light scenes, the 16-Megapixel High-Sensitivity CMOS
sensor and DIGIC 4+ Image Processor work together to create the Canon HS
SYSTEM helping to ensure images are captured in detail in dimly lit
The PowerShot ELPH 340 HS is expected to be available in March 2014
in purple, silver or black for an estimated retail price of $199.99.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. With
approximately $40 billion in global revenue, its parent company, Canon
Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in 2012†
and is one of Fortune Magazine's World’s Most Admired Companies in
2013. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice
Award for Service and Reliability in the digital camera and printer
categories for the tenth consecutive year, and for camcorders for the
past three years. Canon U.S.A. is committed to the highest level of
customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes.
Canon U.S.A. is dedicated to its Kyosei philosophy of social and
environmental responsibility. To keep apprised of the latest news from
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