Olympus STYLUS 1® Unifies DSLR Performance, Lens Power, and Maximum Portability in One Compact Package
The First Olympus Fusion of Ultimate Image Quality, High-Powered
i.ZUIKO® DIGITAL Lens, and Built-In EVF
CENTER VALLEY, PA., October 29, 2013 - Olympus has redefined the enthusiast compact camera by uniting many of the best features found across its camera lineup in the new STYLUS. Designed for semi-pro shooters who demand optical brilliance, DSLR operation, convenience and portability, this one-size-fits-all package has head-turning, OM-inspired looks as well as premium imaging performance.
The STYLUS 1 includes an i.ZUIKO lens that incorporates the outstanding optical quality of the Olympus ZUIKO interchangeable lenses. At its heart is a large 1/1.7-inch BSI CMOS sensor and
TruePic VI image processor along with additional features, including the built-in electronic viewfinder (EVF) from the award-winning Olympus OM-D E-M5® and Wi-Fi for shooting and sharing
anywhere. Whether you want the latest and greatest high-tech tool, or if you simply prefer something that is lightweight and easy to take when you are on the go, there is truly something for everyone.
One Great Lens
The newly developed, ultra-slim 10.7x (28-300mm*) high-power i.ZUIKO lens features constant f2.8 brightness across the zoom range and is versatile enough to capture wide to telephoto shots and produce pro-quality stills with beautiful, defocused backgrounds and crisp images even when telephoto shooting in low light. The large diameter lens incorporates a powerful, built-in VCM image stabilization mechanism that virtually eliminates camera shake and blur. Its lens can
also capture stunning macro shots from 2 inches away. When the lens is not in use, it retracts fully into the camera body (behind a removable automatic lens cap), so the STYLUS 1 fits easily into a coat pocket.
One Great Sensor
designed the new lens to work seamlessly with its 12.0 megapixel 1/1.7-inch
high-sensitivity backlit CMOS sensor and TruePicVI image processor, the same
processor used in the Olympus OM-D
fast recovery time and shutter speed to capture images with rich details and
low noise. Images come through with true-to-life flesh tones, brilliant blue
skies and precise tonal expression. The STYLUS 1 also inherits FAST TOUCH AF
system from the Olympus PEN® series for near-instant, precision focusing via the
tilt-able LCD touchscreen monitor.
One Great Electronic
The STYLUS 1 is the first Olympus enthusiast, premium compact camera
equipped with a built-in electronic viewfinder (EVF).
The 1.44 million dot resolution LCD EVF has a 1.15x viewfinder
magnification rate (equivalent to 0.58x of 35mm film camera) and 100 percent
field of view - just like a DSLR - so users can easily compose their subjects
directly with clear visibility from the center to the
edges. The eye sensor automatically switches the live view display from
the high-resolution 3.0-inch, 1.04 million dot resolution tilt-able LCD
touchscreen monitor to the EVF in no time as the camera approaches the user's
eye. A variety of information is displayed in an easy-to-view layout on the EVF
screen, including variables such as exposure and
Operability for all Shooting
The STYLUS 1 incorporates an ideal blend of
effective, hands-on controls, including a hybrid control ring similar to
the one found on the Olympus STYLUS XZ-2 iHS. The control ring is built around
the lens and can be switched
between digital and analog operation with the control lever located on the
front of the camera. In
digital mode, the ring turns smoothly for fine zooming or manual focusing, and
in analog mode, users can adjust settings such as aperture, shutter speed and more. The
front grip ensures a precise hold, while the sub-dial, positioned near the
shutter button, provides further operational accuracy. The camera is also
equipped with a hot shoe for accessories, built-in flash, a side zoom lever
with variable speeds and two customizable function buttons for easy access to
commonly used settings.
Wi-Fi Sharing and Control
Built-in Wi-Fi is easy to set
up. By quickly scanning the QR code displayed on the camera's LCD with a smart
device, it syncs with the Wi-Fi network created by the camera. The free
Olympus Image Share 2.1 Smartphone app synchronizes a user's Smartphone and the
STYLUS 1 so the camera's "Live View" is effectively displayed on the phone, and
the camera can be controlled by touching the Smartphone display*. Users
can wirelessly adjust various settings, such as the shutter speed, aperture
value, ISO and exposure compensation, as well as operate the Live Bulb shooting
mode from their Wi-Fi devices. They can also use their Smartphone to embed GPS
information into their images.
In addition to
superior still image quality, the 1080p Full HD Movie capability with stereo
sound and high-speed movie recording (120fps/240fps) captures movies for
dramatic slow-motion playback of fast-action scenes. The STYLUS 1's 11
included Art Filters with bracketing option, five Art Effects and Photo Story, which shoots a group of still
photos straight into attractive, prepared layouts, effortlessly bring
the user's artistic visions to life. Users can also capture RAW image data for
post-processing flexibility, create motion blur effects without overexposing
thanks to a built-in ND filter (with 3 EV stops) and capture up to 7 frames per
second in full resolution!
Several new accessories are designed to complement the STYLUS 1 and
broaden the creative potential of this powerhouse compact camera. The EP-11 eyecup cuts out peripheral
light for improved visibility in bright conditions; a full-body jacket protects
the camera against damage and comes with a tailored cover, and the CLA-13
converter adapter for the high-grade TCON-17x 1.7x teleconverter lens that
extends the focal length of the camera to 510mm and retains the outstanding
brightness of a constant 1:2.8 aperture.
U.S. Pricing and Availability
The Olympus STYLUS 1 will be available in December 2013.
Estimated Street Price:
$699.99 Available in Black
To find out
more about the STYLUS 1, and for a complete list of specifications, visit the
Olympus website at: http://www.getolympus.com/us/en/digitalcameras/premium-compacts/stylus-1.html.
Journalists interested in more
information, review units and high-resolution images of the Olympus STYLUS 1
should contact Keith Gordon, Mullen Public Relations, 212-885-3218, firstname.lastname@example.org, or Jennifer
Colucci, Olympus Imaging America Inc., 484-896-5719, email@example.com or
visit the Olympus website: http://asset.olympusamerica.com/login/.