NEW YORK, June 27, 2013 – Building on its lineup of acclaimed
compact cameras, Sony is introducing two new additions to the Cyber-shot
RX series– the RX100 II and RX1R models.
Based on the same sleek, stylish design as the existing RX100 model,
the new RX100 II features a new 1-inch back-illuminated CMOS sensor,
enhanced system expandability and adds Wi-Fi® convenience with NFC
One-Touch compatibility. With an identical camera body and design as
the existing RX1 camera, the new special edition RX1R model has had its
optical low pass filter removed for increased resolution and detail.
“Sony continues to redefine the levels of performance for a
pocket-sized, fixed lens camera,” said Patrick Huang, director of the
Cyber-shot business at Sony Electronics. “Now, with a total of four
models in market in our Cyber-shot RX line – each with its own unique
value proposition – consumers have more options than ever to experience
the ultimate balance of size, imaging performance and imaging power.”
New Cyber-shot RX100 II Camera
Designed to increase sensitivity in low-light conditions and reduce
overall picture noise, the new Exmor R sensor in the RX100 II camera is
the world’s first 1.0-type back illuminated sensor.. It is
approximately 40% more sensitive in dimly lit situations compared to the
existing RX100 model.
The powerful sensor is paired with an exceptional F1.8 Carl Zeiss
Vario-Sonnar T* lens to deliver exceptionally sharp, natural still
images and Full HD video in any shooting condition – from bright daytime
scenes to night-time landscapes and everything in between.
Additionally, the new RX100 II model is equipped with Wi-Fi
capabilities and is also the first ever Sony camera to include NFC (Near
Field Communication) technology, giving the extra convenience of
instant, one-touch wireless transfer of content between compatible
devices. Its Smart Remote Control functionality lets users preview
images and control shutter release directly from their connected phones
A Multi Interface Shoe on the RX100 II model allows users to add
optional accessories including an electronic viewfinder, powerful
external flash and clip-on LCD monitor. A Multi Terminal lets users add
a shutter-release remote control.
The camera features a bright, detail-packed 3.0-type White Magic™ LCD
display that tilts upwards (up to 84 degrees) and downwards (down to 45
degrees), giving shooters greater freedom to compose shots from
overhead and low angles.
Additionally, the RX100 II model has expanded Full HD video
capabilities with the addition of 24p shooting for cinematically styled
movies. Other refinements include a step zoom function that lets users
instantly choose any of five popular focal lengths for handy scene
framing. Shooters can select 28mm, 35mm, 50mm, 70mm or 100mm focal
lengths using the camera’s control ring, giving them an intuitive and
fast alternative to zooming in and out.
The new camera is also compatible with Sony’s TRILUMINOS Color
technology, ensuring richer, more natural color reproduction when
connected to the new BRAVIA televisions featuring TRILUMINOS Display.
New Special Edition Cyber-shot RX1R Camera
The new Cyber-shot RX1R full-frame compact camera is designed to
satisfy even the most critical photographer’s desire for sharper, more
detailed pictures and enhanced resolution. The model’s ‘R’ suffix
denotes a further improvement in the pocket-sized camera’s already
In common with many digital cameras, the original Cyber-shot RX1
camera features a multi-segment optical low-pass filter (OLPF) in front
of the sensor to suppress unwanted moiré and color artifacts. The
enthusiast-oriented RX1R model removes this low-pass filter to realize
the full resolution potential of the image sensor and bring new levels
of realism to landscapes and other finely-detailed subjects.
Additionally, to take advantage of the OLPF removal, the camera’s
processing functions have been optimized to maintain image sharpness
without compromising lens/sensor performance.
While weight and dimensions remain the same as the ground-breaking
DSC-RX1, the special edition RX1R is also now compatible with TRILUMINOS
Color technology, allowing for the ultimate image playback experience
on compatible BRAVIA televisions.
Pricing and Availability
The new Cyber-shot RX100 II and RX1R models will both be available
next month for about $750 and $2800 respectively. The cameras and a
range of compatible accessories can be purchased at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.